The new invisibles — a look into the changing face of design

F8fb7cd486fb7c046de276f9a1f5981f?s=47 Sami Niemelä
February 12, 2017

The new invisibles — a look into the changing face of design

The coming of age is taking design into new places. How does this new maturity affect the craft and the output of design, and how can we design behavior at a corporate scale?

What I am going to talk about is the change in the way design works, and especially how the output of our work is changing. This is a rephrased version of a talk I gave inhouse in our studio last week, and I’m as excited as you to see how this will run.

http://interaction17.ixda.org/session/new-invisibles-look-changing-face-design/

https://blog.nordkapp.fi/the-new-invisibles-a-look-into-the-changing-face-of-design-31531b7326d6#.darohjudv

F8fb7cd486fb7c046de276f9a1f5981f?s=128

Sami Niemelä

February 12, 2017
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Transcript

  1. — a look into the changing face of design THE

    NEW INVISIBLES #thenewinvisibles Sami Niemelä Founding partner, designer @ Nordkapp @samin
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  9. Design Consulting Tech Marketing

  10. Design Consulting Tech Marketing

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  12. People Numbers Systems Attention

  13. Design gets people.

  14. “the new agency”

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  16. SAFE

  17. NOT selling OUR way of doing This is not the

    design process you are looking for
  18. Design competence mostly as an external asset Design competence internalized

    from a design department Design competence owned by every end to end product team Design is embedded throughout the whole organisation TIME +1 Years +2 Years +3 Years Degrees of Maturity
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  20. WATERFALL PROFIT HIERARCHIES CONTROL PLANNING PRIVACY AGILE PURPOSE NETWORKS RESPONSIVITY

    EXPERIMENTATION TRANSPARENCY
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  24. Agility is about flexibility and the ability of an organization

    to rapidly adapt and steer itself in a new direction. It’s about minimizing handovers and bureaucracy, and empowering people. Bart Schlatmann, ING
  25. Efficiency Empathy

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  27. YES

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  29. TRUST

  30. Transparency

  31. "When you are a good coach, winning or losing is

    secondary to you. You care more about the morale of your team," said Daniel, 13. Most of you respect coaches who put winning in perspective and teach players it's just one part of the game. http://kidshealth.org/en/teens/good-coach.html
  32. https://www.competitivedge.com/special-what-makes-good-coach Change is a leap of faith.

  33. SAFETY

  34. Vision Proof

  35. FRICTION POSITIVE

  36. — a look into the changing face of design THANK

    YOU #thenewinvisibles Sami Niemelä Founding partner, designer @ Nordkapp @samin