The new invisibles — a look into the changing face of design

The coming of age is taking design into new places. How does this new maturity affect the craft and the output of design, and how can we design behavior at a corporate scale?

What I am going to talk about is the change in the way design works, and especially how the output of our work is changing. This is a rephrased version of a talk I gave inhouse in our studio last week, and I’m as excited as you to see how this will run.

http://interaction17.ixda.org/session/new-invisibles-look-changing-face-design/

https://blog.nordkapp.fi/the-new-invisibles-a-look-into-the-changing-face-of-design-31531b7326d6#.darohjudv

Transcript

1. — a look into the changing face of design THE NEW INVISIBLES #thenewinvisibles Sami Niemelä Founding partner, designer @ Nordkapp @samin
9. Design Consulting Tech Marketing
10. Design Consulting Tech Marketing
12. People Numbers Systems Attention
13. Design gets people.
14. “the new agency”
16. SAFE
17. NOT selling OUR way of doing This is not the design process you are looking for
18. Design competence mostly as an external asset Design competence internalized from a design department Design competence owned by every end to end product team Design is embedded throughout the whole organisation TIME +1 Years +2 Years +3 Years Degrees of Maturity
20. WATERFALL PROFIT HIERARCHIES CONTROL PLANNING PRIVACY AGILE PURPOSE NETWORKS RESPONSIVITY EXPERIMENTATION TRANSPARENCY
24. Agility is about flexibility and the ability of an organization to rapidly adapt and steer itself in a new direction. It’s about minimizing handovers and bureaucracy, and empowering people. Bart Schlatmann, ING
25. Efficiency Empathy
27. YES
29. TRUST
30. Transparency
31. "When you are a good coach, winning or losing is secondary to you. You care more about the morale of your team," said Daniel, 13. Most of you respect coaches who put winning in perspective and teach players it's just one part of the game. http://kidshealth.org/en/teens/good-coach.html
32. https://www.competitivedge.com/special-what-makes-good-coach Change is a leap of faith.
33. SAFETY
34. Vision Proof
35. FRICTION POSITIVE
36. — a look into the changing face of design THANK YOU #thenewinvisibles Sami Niemelä Founding partner, designer @ Nordkapp @samin