DevRel Operations: Events + Sponsorship in Developer Engagement

For the past years at Mozilla, and beyond, creating effective DevRel engagement programs have been the result of merging tactical investment strategy with operational excellence. Sandra Persing, Senior Program Manager for Developer Relations, will tell her "DevRelOps" story at #WeRiseTech of how sponsorship, events, and lessons learned from her volunteer leadership roles helps her excel at her career.

Transcript

1. Developer Relations. .Operations:. How I produce 50+ events,. invest in 100+ sponsorships,. and run 1 event to call my very own. Sandra Persing @sandrapersing Sr PM, Head of DevRel Events, moz://a | June 24, 2017
2. Who needs sleep when there are Events to be planned? 2 • 60 conferences sponsored by Mozilla ◦ http://mzl.la/deveventsguideline • 30 out of 50 Mozilla #DevRoadshows completed ◦ North America & Europe (East Asia Q3) ◦ 41 Speakers participated ◦ 5,000 Developers reached onsite • 1 DevRelSummit Seattle in production
3. Topics/Products at these events 3 • WebVR • CSS Grid • Web Security • Rust • DevTools • DevRel Engagement • Women in Tech
4. DevRel?. It's marketing activities. that create relations with external developers. to get to know our product or services..
11. Writer English Major Marketing Publishing Sales International Asia Europe Australia Leader Women In Tech Women Who Code Relationships Volunteers Cross-Functional Role Developer Software Hardware Community Problem Solving Sponsorship Money Investor Hospitality Anticipating Desire Needs Efficiency Negotiations Service Empathy
12. So, tell us why. you’re here….
13. DevOps (a clipped compound of "software DEVelopment" and "information technology OPerationS") is a term used to refer to a set of practices that emphasize the collaboration and communication of both software developers and information technology (IT) professionals while automating the process of software delivery and infrastructure changes.[1][2] It aims at establishing a culture and environment where building, testing, and releasing software can happen rapidly, frequently, and more reliably.[3][4][5]
14. DevRel + Ops. “a set of practices that emphasize the collaboration and communication between software developers and engineers with marketing and communication teams to share releases rapidly, frequently, and more reliably”
15. DevRel + Ops. demands interdepartmental communication We need an environment that fosters this communication and cultural change.
16. • Engineers.. • DevRel.. • Marketing..
17. Longtail Impact 17
18. 18 DevRoadshow Inspires
19. DevRoadshow Creates Real Feels 19
20. DevRel + DevRoadshow brings out the crowds 20
21. What We Do Right, Each Time • Authentic • On Brand • Code of Conduct • Expert Speakers • Diversify Speakers • Collaborate with Established and Influential Partners • Include Passionate Contributors/Volunteers 21
22. What We Need to Do Better, Each Time • Promotion • Topic Relevance • Diversity • Grow Strategic Partners • Nurture Contributors • Retention: Continued engagement plan 22
23. EXPOSURE is the recipe to success and SPONSORSHIP provides the ingredients It’s about WHO knows you and WHAT you can do
25. So, what now? Get Involved with Mozilla! 25 ➔ Contribute to the Code Base: https://mzl.la/developer_guide ➔ Participate in Outreachy Project: https://wiki.mozilla.org/Outreachy ➔ Start your webVR project w Mozillians: https://mzl.la/campuswebVR ➔ Come work with us: https://careers.mozilla.org/