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YCombinator presentation: Tips on doing your own user research

E39fb8c3d63e61ca392c5f525941f411?s=47 sashal
April 10, 2012

YCombinator presentation: Tips on doing your own user research

E39fb8c3d63e61ca392c5f525941f411?s=128

sashal

April 10, 2012
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Transcript

  1. WRITE CODE & TALK TO USERS.

  2. Ethnographic observation Logs analysis Micro-surveys Qualitative (direct) Quantitative (indirect) Behavioral

    Attitudinal Usability lab studies Surveys Personas Approach Data source Participatory design Focus groups Card sorting Desirability studies Eyetracking Usability benchmarking Many m ethods Diary studies
  3. TODAY • Methods: • Observation • Interviews • Logistics •

    Set-up • Recruitment
  4. OBSERVATION

  5. SHADOW.

  6. PAUSE & OBSERVE.

  7. None
  8. INTERVIEWS

  9. START WITH AN EASY QUESTION. “How can make our site

    better?” "Tell me about the last trip you took: where did you go?"
  10. SOME QUESTIONS ARE BETTER THAN OTHERS. Avoid yes/no questions “Do

    you like to travel?” Avoid leading questions, e.g. "would you..." questions “Would you use this site next time you're looking for travel?” Ask WWWWH questions: “How did you decide you wanted to travel to Thailand?”
  11. BE SPECIFIC. “What sites do you use for accommodations?” “For

    your trip to Thailand, what sites did you use to figure out where to stay?”
  12. SHOW, NOT TELL (WHEN POSSIBLE.) “What are the most important

    things you consider when deciding where to stay?” “For this next trip to Paris, go ahead and use Airbnb as you normally would, please talk through what you're thinking."
  13. DON’T BE AFRAID OF SILENCE. All normal societal rules will

    tell you to fill silences with talking. Don't.
  14. LASTLY: BE NEUTRAL. Easier said than done but essential.

  15. WHAT YOU’RE GOING TO DO ABOUT IT

  16. METHODS & SCRIPT • Methods: • Observation • Interviews •

    Write script
  17. None
  18. SET-UP • In-person

  19. None
  20. SET-UP • In-person • Skype screensharing

  21. None
  22. SET-UP • In-person • Skype screensharing • Unmoderated studies, e.g.

    trymyui.com
  23. None
  24. RECRUIT: • Who: Identify users • Recruit: Friends of friends,

    Craigslist, coffee shops • Contact & schedule: Email or call to schedule
  25. THANKS! Sasha Lubomirsky @sashal