McLuhan, Fuller, Agel and Fiore: An Inventory of Electric Information

7c8469ee8c9e594c65c59b919626c08d?s=47 Scott Boms
August 04, 2012

McLuhan, Fuller, Agel and Fiore: An Inventory of Electric Information

During the mid-1960's, journalist and PR man Jerome Agel, and designer and typographer Quentin Fiore produced several highly influential mass market paperbacks based on the heady, radical, yet prescient ideas of Marshall McLuhan, Buckminster Fuller, Carl Sagan, Herman Kahn, Jerry Rubin, Stanley Kubrick, and others.

This brief talk focuses on how Fiore and Agel radically changed the landscape of publishing through the use of expressive, kinetic typography, increasingly complex layouts and structures, paired with photography reflecting the culture of the time, the past, and the future.

What these unique books help reveal is that artists and designers are keys to a future not entirely focused on the rearview mirror, where past artifacts become art.


Scott Boms

August 04, 2012