Type at Scale

From TypeCon 2014: Capitalized in Washington, DC, an inside look at typography at Facebook and the Analog Research Lab.

Transcript

2. AN INSIDE LOOK AT TYPOGRAPHY AT FACEBOOK TYPE AT SCALE
13. FACEBOOK STARTS USING HELVETICA FOR EVERYTHING… AND YOU WON’T BELIEVE WHAT HAPPENS NEXT! † Not actually true †
15. “In short, Helvetica has almost none of THE characteristics that are required for readability at small sizes or long passages: rhythm, openness, moderate letterspacing, moderate contrast.” — Stephen Coles
20. SCALE
23. 719,000,000 2.5BILLI*N
24. 719,000,000 2.5BILLI*N
25. INSPIRED
26. CONSISTENCY
27. ************ ***UTILITY** *********EFF ICIENCY*****
29. INFRASTRUCTURE******* **ACCESS************* *****************SURF ACES***************** ********PEOPLE*******
30. SIMPLE HARD WORKING
31. $
32. NOTHING AT FACEBOOK IS SOMEONE ELSE’S PROBLEM
35. PERFORMANCE ************* CAPABILITIES
36. 83.24 Kb NEUE FRUTIGER THIN WEB FONT (TTF)
37. Af-Soomaali Afrikaans Akan Aymar aru Azərbaycan dili Bahasa Indonesia Bahasa Melayu Basa Jawa Bisaya Bosanski Català Čeština Cherokee Cymraeg Dansk Davvisámegiella Deutsch Eesti English (India) English (UK) English (US) Español Español (Chile) Español (Colombia) Español (España) Español (México) Español (Venezuela) Esperanto Euskara Filipino Føroyskt Français (Canada) Français (France) Frysk Gaeilge Galego Guarani Hindi (Hinglish) Hrvatski isiNdebele isiXhosa isiZulu Íslenska Italiano Kinyarwanda Kiswahili Kurdî Latviešu Lietuvių Limburgs lingua latina Magyar Malagasy Malti Nederlands Nederlands (België) Norsk (bokmål) Norsk (nynorsk) O’zbek Polski Português (Brasil) Português (Portugal) Qhichwa Română Rumantsch Shona Shqip Slovenčina Slovenščina Suomi Svenska Tiếng Việt tlhIngan-Hol Türkçe Ελληνικά Ἑλληνική ἀρχαία Беларуская Български Қазақша Македонски Монгол Русский Српски Татарча тоҷикӣ Українська ქართული Հայերեն ﺔﻴﺑﺮﻌﻟا ودرا תירבע ש یﺪﻧەوﺎﻧ ﯽﯾدرﻮﮐ ﯽﺳرﺎﻓ ﻮﺘښﭘ नेपाली मराठी सं कृतम् िह दी िह दी (मॉडन) বাংলা ਪੰਜਾਬੀ ગુજરાતી ଓଡ଼ିଆ தமிழ் తెలుగు ಕನ್ನಡ മലയാളം සිංහල ภาษาไทย မြန်မာဘာသာ ភាសាខ្មែរ 한국어 中文 (台灣) 中文(简体) 中文(香港) 日本語
38. Af-Soomaali Afrikaans Akan Aymar aru Azərbaycan dili Bahasa Indonesia Bahasa Melayu Basa Jawa Bisaya Bosanski Català Čeština Cherokee Cymraeg Dansk Davvisámegiella Deutsch Eesti English (India) English (UK) English (US) Español Español (Chile) Español (Colombia) Español (España) Español (México) Español (Venezuela) Esperanto Euskara Filipino Føroyskt Français (Canada) Français (France) Frysk Gaeilge Galego Guarani Hindi (Hinglish) Hrvatski isiNdebele isiXhosa isiZulu Íslenska Italiano Kinyarwanda Kiswahili Kurdî Latviešu Lietuvių Limburgs lingua latina Magyar Malagasy Malti Nederlands Nederlands (België) Norsk (bokmål) Norsk (nynorsk) O’zbek Polski Português (Brasil) Português (Portugal) Qhichwa Română Rumantsch Shona Shqip Slovenčina Slovenščina Suomi Svenska Tiếng Việt tlhIngan-Hol Türkçe Ελληνικά Ἑλληνική ἀρχαία Беларуская Български Қазақша Македонски Монгол Русский Српски Татарча тоҷикӣ Українська ქართული Հայերեն ﺔﻴﺑﺮﻌﻟا ودرا תירבע ש یﺪﻧەوﺎﻧ ﯽﯾدرﻮﮐ ﯽﺳرﺎﻓ ﻮﺘښﭘ नेपाली मराठी सं कृतम् िह दी िह दी (मॉडन) বাংলা ਪੰਜਾਬੀ ગુજરાતી ଓଡ଼ିଆ தமிழ் తెలుగు ಕನ್ನಡ മലയാളം සිංහල ภาษาไทย မြန်မာဘာသာ ភាសាខ្មែរ 한국어 中文 (台灣) 中文(简体) 中文(香港) 日本語
39. 14.9 MB ARIAL UNICODE MS (WOFF)
40. PREDICT ABILITY
42. PEOPLE
43. ******** ** OPPORTUNITY
44. 80% OUTSIDE USA CANADA
45. “EMERGING COUNTRIES ARE HUNGRY FOR A BETTER WEB EXPERIENCE. COMPANIES THAT DELIVER ONE WILL BE REWARDED.” http://www.theatlantic.com/technology/archive/2014/07/how-fonts-reveal-the-many-new-users-of-the-internet/375230/
47. HOW YOU MIGHT FEEL BY NOW
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67. Connect and Share Camera Suche nach Personen, Orten und Dingen töllöttää Ищите друзей, места или предметы Messenger ¿Qué estás pensando? Semibold Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. 12/16 PT Semibold abcdefghijklmnopqrstuvwxyz áăâäæǽàāąãåǻćčçĉċďđéĕěêëėèēęğĝģġħĥíĭîïìĩīįijĵķĺľļl·łńňņñóŏôöœò őōøǿõŕřŗśšşŝșßŧťţúŭûüùűūųůũẁŵẅẃỳŷÿýźžżабвгдежзийклмнопр стуфхцчшщъыьэюяѐґёђћѓєѕіїјљњќѝўџ ABCDEFGHIJKLMNOPQRSTUVWXYZ ÁĂÂÄÆǼÀĀĄÃÅǺĆČÇĈĊĎĐÉĔĚÊËĖÈĒĘĞĜĢĠĦĤÍĬÎÏİÌĨĪĮIJĴĶĹĽĻL ·ŁŃŇŅÑÓŎÔÖŒÒŐŌØǾÕŔŘŖŚŠŞŜȘŦŤŢÚŬÛÜÙŰŪŲŮŨẀŴẄ ẂỲŶŸÝŹŽŻАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬ ЭЮЯЀҐЁЂЋЃЄЅІЇЈЉЊЌЍЎЏ §$¢£¥€&!?#0123456789%‰¼½¾ []{}()ÐŊÞðŋþ¡¿†‡ƒ∫fifl∂√/\∆Ω∏∑⁄ ◊|¦µπ‹›«»¤−×÷+±=≠¬≈~∞^<>≤≥@ ™ • - – — : ; , ‚ „ . . . . _ * ‘ ’ “ ” ¹ ² ³
69. WE MAKE MISTAKES AND TRY AGAIN
70. 7
72. THANK YOU