Type at Scale

Transcript

1. None

2. AN INSIDE LOOK AT TYPOGRAPHY AT FACEBOOK TYPE AT SCALE

3. None
4. None
5. None
6. None
7. None
8. None
9. None
10. None
11. None
12. None

13. FACEBOOK STARTS USING HELVETICA FOR EVERYTHING… AND YOU WON’T BELIEVE

    WHAT HAPPENS NEXT! † Not actually true †
14. None

15. “In short, Helvetica has almost none of THE characteristics that

    are required for readability at small sizes or long passages: rhythm, openness, moderate letterspacing, moderate contrast.” — Stephen Coles
16. None
17. None
18. None
19. None

20. SCALE

21. None
22. None

23. 719,000,000 2.5BILLI*N

24. 719,000,000 2.5BILLI*N

25. INSPIRED

26. CONSISTENCY

27. ************ ***UTILITY** *********EFF ICIENCY*****

28. None

29. INFRASTRUCTURE******* **ACCESS************* *****************SURF ACES***************** ********PEOPLE*******

30. SIMPLE HARD WORKING

31. $

32. NOTHING AT FACEBOOK IS SOMEONE ELSE’S PROBLEM

33. None
34. None

35. PERFORMANCE ************* CAPABILITIES

36. 83.24 Kb NEUE FRUTIGER THIN WEB FONT (TTF)

37. Af-Soomaali Afrikaans Akan Aymar aru Azərbaycan dili Bahasa Indonesia Bahasa

    Melayu Basa Jawa Bisaya Bosanski Català Čeština Cherokee Cymraeg Dansk Davvisámegiella Deutsch Eesti English (India) English (UK) English (US) Español Español (Chile) Español (Colombia) Español (España) Español (México) Español (Venezuela) Esperanto Euskara Filipino Føroyskt Français (Canada) Français (France) Frysk Gaeilge Galego Guarani Hindi (Hinglish) Hrvatski isiNdebele isiXhosa isiZulu Íslenska Italiano Kinyarwanda Kiswahili Kurdî Latviešu Lietuvių Limburgs lingua latina Magyar Malagasy Malti Nederlands Nederlands (België) Norsk (bokmål) Norsk (nynorsk) O’zbek Polski Português (Brasil) Português (Portugal) Qhichwa Română Rumantsch Shona Shqip Slovenčina Slovenščina Suomi Svenska Tiếng Việt tlhIngan-Hol Türkçe Ελληνικά Ἑλληνική ἀρχαία Беларуская Български Қазақша Македонски Монгол Русский Српски Татарча тоҷикӣ Українська ქართული Հայերեն ﺔﻴﺑﺮﻌﻟا ودرا תירבע ש یﺪﻧەوﺎﻧ ﯽﯾدرﻮﮐ ﯽﺳرﺎﻓ ﻮﺘښﭘ नेपाली मराठी सं कृतम् िह दी िह दी (मॉडन) বাংলা ਪੰਜਾਬੀ ગુજરાતી ଓଡ଼ିଆ தமிழ் తెలుగు ಕನ್ನಡ മലയാളം සිංහල ภาษาไทย မြန်မာဘာသာ ភាសាខ្មែរ 한국어 中文 (台灣) 中文(简体) 中文(香港) 日本語

38. Af-Soomaali Afrikaans Akan Aymar aru Azərbaycan dili Bahasa Indonesia Bahasa

    Melayu Basa Jawa Bisaya Bosanski Català Čeština Cherokee Cymraeg Dansk Davvisámegiella Deutsch Eesti English (India) English (UK) English (US) Español Español (Chile) Español (Colombia) Español (España) Español (México) Español (Venezuela) Esperanto Euskara Filipino Føroyskt Français (Canada) Français (France) Frysk Gaeilge Galego Guarani Hindi (Hinglish) Hrvatski isiNdebele isiXhosa isiZulu Íslenska Italiano Kinyarwanda Kiswahili Kurdî Latviešu Lietuvių Limburgs lingua latina Magyar Malagasy Malti Nederlands Nederlands (België) Norsk (bokmål) Norsk (nynorsk) O’zbek Polski Português (Brasil) Português (Portugal) Qhichwa Română Rumantsch Shona Shqip Slovenčina Slovenščina Suomi Svenska Tiếng Việt tlhIngan-Hol Türkçe Ελληνικά Ἑλληνική ἀρχαία Беларуская Български Қазақша Македонски Монгол Русский Српски Татарча тоҷикӣ Українська ქართული Հայերեն ﺔﻴﺑﺮﻌﻟا ودرا תירבע ש یﺪﻧەوﺎﻧ ﯽﯾدرﻮﮐ ﯽﺳرﺎﻓ ﻮﺘښﭘ नेपाली मराठी सं कृतम् िह दी िह दी (मॉडन) বাংলা ਪੰਜਾਬੀ ગુજરાતી ଓଡ଼ିଆ தமிழ் తెలుగు ಕನ್ನಡ മലയാളം සිංහල ภาษาไทย မြန်မာဘာသာ ភាសាខ្មែរ 한국어 中文 (台灣) 中文(简体) 中文(香港) 日本語

39. 14.9 MB ARIAL UNICODE MS (WOFF)

40. PREDICT ABILITY

41. None

42. PEOPLE

43. ******** ** OPPORTUNITY

44. 80% OUTSIDE USA CANADA

45. “EMERGING COUNTRIES ARE HUNGRY FOR A BETTER WEB EXPERIENCE. COMPANIES

    THAT DELIVER ONE WILL BE REWARDED.” http://www.theatlantic.com/technology/archive/2014/07/how-fonts-reveal-the-many-new-users-of-the-internet/375230/
46. None

47. HOW YOU MIGHT FEEL BY NOW

48. None
49. None
50. None
51. None
52. None
53. None
54. None
55. None
56. None
57. None
58. None
59. None
60. None
61. None
62. None
63. None
64. None
65. None

66. Founded in 2004, Facebook’s mission is to give people the

    power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. 12/16 PT Regular abcdefghijklmnopqrstuvwxyz áăâäæǽàāąãåǻćčçĉċďđéĕěêëėèēęğĝģġħĥíĭîïìĩīįijĵķĺľļl·łńňņñóŏôöœòőō øǿõŕřŗśšşŝșßŧťţúŭûüùűūųůũẁŵẅẃỳŷÿýźžżабвгдежзийклмнопрстуф хцчшщъыьэюяѐґёђћѓєѕіїјљњќѝўџ ABCDEFGHIJKLMNOPQRSTUVWXYZ ÁĂÂÄÆǼÀĀĄÃÅǺĆČÇĈĊĎĐÉĔĚÊËĖÈĒĘĞĜĢĠĦĤÍĬÎÏİÌĨĪĮIJĴĶĹĽ ĻL·ŁŃŇŅÑÓŎÔÖŒÒŐŌØǾÕŔŘŖŚŠŞŜȘŦŤŢÚŬÛÜÙŰŪŲŮŨẀ ŴẄẂỲŶŸÝŹŽŻАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬ ЭЮЯЀҐЁЂЋЃЄЅІЇЈЉЊЌЍЎЏ §$¢£¥€&!?#0123456789%‰¼½¾ []{}()ÐŊÞðŋþ¡¿†‡ƒ∫fifl∂√/\∆Ω∏∑⁄ ◊|¦µπ‹›«»¤−×÷+±=≠¬≈~∞^<>≤≥@ ™ • - – — : ; , ‚ „ . . . . _ * ‘ ’ “ ” ¹ ² ³ Like 23 personnes aiment ça Zoek naar mensen, plaatsen en dingen Gefällt mir Тражи људе, места и ствари #HASHTAG Inspirado em dispositivos móveis Regular

67. Connect and Share Camera Suche nach Personen, Orten und Dingen

    töllöttää Ищите друзей, места или предметы Messenger ¿Qué estás pensando? Semibold Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. 12/16 PT Semibold abcdefghijklmnopqrstuvwxyz áăâäæǽàāąãåǻćčçĉċďđéĕěêëėèēęğĝģġħĥíĭîïìĩīįijĵķĺľļl·łńňņñóŏôöœò őōøǿõŕřŗśšşŝșßŧťţúŭûüùűūųůũẁŵẅẃỳŷÿýźžżабвгдежзийклмнопр стуфхцчшщъыьэюяѐґёђћѓєѕіїјљњќѝўџ ABCDEFGHIJKLMNOPQRSTUVWXYZ ÁĂÂÄÆǼÀĀĄÃÅǺĆČÇĈĊĎĐÉĔĚÊËĖÈĒĘĞĜĢĠĦĤÍĬÎÏİÌĨĪĮIJĴĶĹĽĻL ·ŁŃŇŅÑÓŎÔÖŒÒŐŌØǾÕŔŘŖŚŠŞŜȘŦŤŢÚŬÛÜÙŰŪŲŮŨẀŴẄ ẂỲŶŸÝŹŽŻАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬ ЭЮЯЀҐЁЂЋЃЄЅІЇЈЉЊЌЍЎЏ §$¢£¥€&!?#0123456789%‰¼½¾ []{}()ÐŊÞðŋþ¡¿†‡ƒ∫fifl∂√/\∆Ω∏∑⁄ ◊|¦µπ‹›«»¤−×÷+±=≠¬≈~∞^<>≤≥@ ™ • - – — : ; , ‚ „ . . . . _ * ‘ ’ “ ” ¹ ² ³
68. None

69. WE MAKE MISTAKES AND TRY AGAIN

70. 7

71. None

72. THANK YOU