The Modeled Organization — Midwest UX 2015

Workshop slide deck from a 2015 edition of my workshop on concept modeling for UX design.

Transcript

1. The Modeled Organization
   Workshop
   

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2. From the
   fi
   lm “Ten Bullets” by Tom Sachs http://vimeo.com/34901903
   

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3. From the
   fi
   lm “Ten Bullets” by Tom Sachs http://vimeo.com/34901903
   Not knolled.
   

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4. From the
   fi
   lm “Ten Bullets” by Tom Sachs http://vimeo.com/34901903
   Very knolled.
   

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5. Without a solid foundation, the design
   process is like assembling a model in
   mid-air.
   

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6. There’s nothing worse
   than a sharp image of
   a fuzzy concept.
   - Ansel Adams, photographer
   

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7. Sharp images are easier than ever.
   

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8. Clarity is hard.
   

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9. Clarity is empowering.
   

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10. When you don’t know
    what you believe,
    everything becomes an
    argument.
    - Jason Fried & David Heinemeier Hansson
    Rework p. 44, 2010
    

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11. Clarity sorts out your
    isness
    oughtness
    from your
    

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12. Clarity is knowing your
    actual
    ideal
    isn’t the same as your
    

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13. Clarity is knowing your
    customers
    audience
    aren’t your only
    

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14. Clarity is knowing your
    audience
    everyone
    isn’t
    

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15. How do we know
    we’re
    fi
    nished?
    Clarity answers:
    

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16. Where does this
    project
    fi
    t?
    Clarity answers:
    

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17. It’s a good idea,
    but is it “us”?
    Clarity answers:
    

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18. What’s next?
    Clarity answers:
    

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19. Why now?
    Clarity answers:
    

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20. Clarity takes us from
    knowing
    understanding
    to
    

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21. Never delegate
    understanding.
    And as Charles Eames says:
    

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22. Rigid Concept Diagram
    

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23. Concept Diagrams
    De
    fi
    ned
    

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24. Concept
    Modeling is a
    results in
    Concept
    Diagram(s)
    Process
    

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25. Nouns
    connected by
    Verbs
    Concept
    (noun)
    Concept
    (noun)
    Proposition
    link (verb)
    

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26. knowledge is assimilated
    in the framework of what
    we already know
    @scottkubie | #startsmarter
    CONSTRUCTIVISM
    BASICALLY...
    

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29. Concept
    Modeling is a
    results in
    Concept
    Diagram(s)
    Process
    

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30. Software
    Systems
    Business
    Systems
    can represent
    Concept
    Diagram(s)
    SaaS
    applications
    iPhone apps
    e-commerce
    site
    MOOC
    survey tool
    brand
    standards marketing
    campaigns
    project
    processes
    event plans
    the
    business
    itself
    

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31. @scottkubie | #startsmarter
    Rigid Concept Diagrams:
    A Five-Step Process
    

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32. @scottkubie | #startsmarter
    Ask a question.
    

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33. Novak, J. D. & A. J. Cañas, The Theory Underlying Concept Maps and
    How to Construct and Use Them, Technical Report IHMC CmapTools 2006-01
    Rev 01-2008, Florida Institute for Human and Machine Cognition, 2008
    

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34. @scottkubie | #startsmarter
    Make a list.
    

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35. Nouns Verbs
    

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36. Nouns
    Things you can name. Dog. Love. Pencil.
    Transaction. David Bowie.
    Actions. Capture anything that’s unique,
    interesting, or colorful.
    Verbs
    

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37. 3 Zones of Assessment
    on your person
    immediate
    surroundings
    within a short
    distance
    

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38. Materials Review
    Expert Interviews
    Competitive Research
    Mindmapping
    

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39. B.R.E.A.D.
    browse
    read
    edit
    add
    delete
    

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40. List-making tips
    • collect collect collect!
    fi
    lter later
    
    
    • never start with a blank page
    
    
    • cluster variations
    
    
    • show it around and riff w/
    others
    

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41. @scottkubie | #startsmarter
    Make
    connections.
    

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42. Monopoly is
    Familes
    play
    Board
    game
    

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45. Connection tips
    • plural nouns make it easier
    
    
    • colorful verbs are great
    
    
    • aim for three or fewer words
    
    
    • stuck? add a bunch of lines, then
    fi
    ll in verbs
    
    
    • leave it messy
    

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46. @scottkubie | #startsmarter
    Arrange the
    pieces.
    

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47. Photo by Flickr user Jay Malone http://www.
    fl
    ickr.com/photos/jcorduroy/
    

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50. Arrangement tips
    • circles are easier when working
    digitally
    
    
    • 15-25 pieces are a good start
    
    
    • give yourself some space
    
    
    • a bit of grouping is okay, but be
    open to change
    

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51. @scottkubie | #startsmarter
    Re
    fi
    ne
    and test.
    

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59. @scottkubie | #startsmarter
    Rigid Concept Diagrams
    Focus Gather Arrange
    Link Re
    fi
    ne
    

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60. @scottkubie | #startsmarter
    Concept diagrams
    in practice
    

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61. A POST
    Replies
    Title
    Body
    Type
    Question
    Feature
    Topic
    always has a
    always has a
    written by the
    written by the
    belongs to exactly one
    is described with zero or more
    such as
    Issue
    is the anchor for any number of
    User
    chosen by the
    User
    chosen by the
    Categories
    organized into
    User
    which are NOT selected by the
    Interface
    that are only part of the
    Any User
    written by
    Body
    which only have a
    re
    es
    Consumer
    Products
    Wolfram
    Tones
    Physics
    Transportation
    such as
    which can be browsed and
    followed the same way as
    will not (in version one) affect the
    ?
    ARTICULATION
    

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62. A POST
    Replies
    Title
    Body
    Type
    Question
    Feature
    Topic
    always has a
    always has a
    written by the
    written by the
    belongs to exactly one
    is described with zero or more
    such as
    Issue
    is the anchor for any number of
    User
    chosen by the
    User
    chosen by the
    Categories
    organized into
    User
    which are NOT selected by the
    Interface
    that are only part of the
    Any User
    written by
    Body
    which only have a
    re
    es
    Consumer
    Products
    Wolfram
    Tones
    Physics
    Transportation
    such as
    which can be browsed and
    followed the same way as
    will not (in version one) affect the
    Groups
    April 20, 20
    

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63. COORDINATION
    

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64. brand
    company
    CONVERSATION
    

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65. Website
    Portal
    available at
    idealer.co/
    dealername
    is built by
    is a
    Service
    for
    that powers
    Native Mobile
    Apps for Auto
    Dealerships
    used by
    Dealership
    Customers
    De
    to enh
    and
    used to
    manage
    Auto
    Dealers
    designed
    for
    who access
    brand
    company
    

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66. DOCUMENTATION
    

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67. DOCUMENTATION
    

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68. EVALUATION
    ✔
    ✔
    ✔
    ✔
    ✔
    ✔
    

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69. FACILITATION
    

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70. FACILITATION
    

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71. :
    @scottkubie | #startsmarter
    Thanks.
    http://kubie.co
    Search Icon: Gianni Clifford, from The Noun Project
    List icon by Charlérik Lemieux, from The Noun Project
    Puzzle icon by Irene Trautluft, from The Noun Project
    Repeat icon by Greenwave, from The Noun Project
    Idea exchange icon by Luis Prado, from The Noun Project
    Question icon by Marc Orro, from The Noun Project
    Bread by Jon Testa from The Noun Project
    

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