Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Modeled Organization — Midwest UX 2015

Scott Kubie
March 04, 2022

The Modeled Organization — Midwest UX 2015

Workshop slide deck from a 2015 edition of my workshop on concept modeling for UX design.

Scott Kubie

March 04, 2022
Tweet

More Decks by Scott Kubie

Other Decks in Design

Transcript

  1. The Modeled Organization
    Workshop

    View full-size slide

  2. From the
    fi
    lm “Ten Bullets” by Tom Sachs http://vimeo.com/34901903

    View full-size slide

  3. From the
    fi
    lm “Ten Bullets” by Tom Sachs http://vimeo.com/34901903
    Not knolled.

    View full-size slide

  4. From the
    fi
    lm “Ten Bullets” by Tom Sachs http://vimeo.com/34901903
    Very knolled.

    View full-size slide

  5. Without a solid foundation, the design
    process is like assembling a model in
    mid-air.

    View full-size slide

  6. There’s nothing worse
    than a sharp image of
    a fuzzy concept.
    - Ansel Adams, photographer

    View full-size slide

  7. Sharp images are easier than ever.

    View full-size slide

  8. Clarity is hard.

    View full-size slide

  9. Clarity is empowering.

    View full-size slide

  10. When you don’t know
    what you believe,
    everything becomes an
    argument.
    - Jason Fried & David Heinemeier Hansson
    Rework p. 44, 2010

    View full-size slide

  11. Clarity sorts out your
    isness
    oughtness
    from your

    View full-size slide

  12. Clarity is knowing your
    actual
    ideal
    isn’t the same as your

    View full-size slide

  13. Clarity is knowing your
    customers
    audience
    aren’t your only

    View full-size slide

  14. Clarity is knowing your
    audience
    everyone
    isn’t

    View full-size slide

  15. How do we know
    we’re
    fi
    nished?
    Clarity answers:

    View full-size slide

  16. Where does this
    project
    fi
    t?
    Clarity answers:

    View full-size slide

  17. It’s a good idea,
    but is it “us”?
    Clarity answers:

    View full-size slide

  18. What’s next?
    Clarity answers:

    View full-size slide

  19. Why now?
    Clarity answers:

    View full-size slide

  20. Clarity takes us from
    knowing
    understanding
    to

    View full-size slide

  21. Never delegate
    understanding.
    And as Charles Eames says:

    View full-size slide

  22. Rigid Concept Diagram

    View full-size slide

  23. Concept Diagrams
    De
    fi
    ned

    View full-size slide

  24. Concept
    Modeling is a
    results in
    Concept
    Diagram(s)
    Process

    View full-size slide

  25. Nouns
    connected by
    Verbs
    Concept
    (noun)
    Concept
    (noun)
    Proposition
    link (verb)

    View full-size slide

  26. knowledge is assimilated
    in the framework of what
    we already know
    @scottkubie | #startsmarter
    CONSTRUCTIVISM
    BASICALLY...

    View full-size slide

  27. Concept
    Modeling is a
    results in
    Concept
    Diagram(s)
    Process

    View full-size slide

  28. Software
    Systems
    Business
    Systems
    can represent
    Concept
    Diagram(s)
    SaaS
    applications
    iPhone apps
    e-commerce
    site
    MOOC
    survey tool
    brand
    standards marketing
    campaigns
    project
    processes
    event plans
    the
    business
    itself

    View full-size slide

  29. @scottkubie | #startsmarter
    Rigid Concept Diagrams:
    A Five-Step Process

    View full-size slide

  30. @scottkubie | #startsmarter
    Ask a question.

    View full-size slide

  31. Novak, J. D. & A. J. Cañas, The Theory Underlying Concept Maps and
    How to Construct and Use Them, Technical Report IHMC CmapTools 2006-01
    Rev 01-2008, Florida Institute for Human and Machine Cognition, 2008

    View full-size slide

  32. @scottkubie | #startsmarter
    Make a list.

    View full-size slide

  33. Nouns
    Things you can name. Dog. Love. Pencil.
    Transaction. David Bowie.
    Actions. Capture anything that’s unique,
    interesting, or colorful.
    Verbs

    View full-size slide

  34. 3 Zones of Assessment
    on your person
    immediate
    surroundings
    within a short
    distance

    View full-size slide

  35. Materials Review
    Expert Interviews
    Competitive Research
    Mindmapping

    View full-size slide

  36. B.R.E.A.D.
    browse
    read
    edit
    add
    delete

    View full-size slide

  37. List-making tips
    • collect collect collect!
    fi
    lter later


    • never start with a blank page


    • cluster variations


    • show it around and riff w/
    others

    View full-size slide

  38. @scottkubie | #startsmarter
    Make
    connections.

    View full-size slide

  39. Monopoly is
    Familes
    play
    Board
    game

    View full-size slide

  40. Connection tips
    • plural nouns make it easier


    • colorful verbs are great


    • aim for three or fewer words


    • stuck? add a bunch of lines, then
    fi
    ll in verbs


    • leave it messy

    View full-size slide

  41. @scottkubie | #startsmarter
    Arrange the
    pieces.

    View full-size slide

  42. Photo by Flickr user Jay Malone http://www.
    fl
    ickr.com/photos/jcorduroy/

    View full-size slide

  43. Arrangement tips
    • circles are easier when working
    digitally


    • 15-25 pieces are a good start


    • give yourself some space


    • a bit of grouping is okay, but be
    open to change

    View full-size slide

  44. @scottkubie | #startsmarter
    Re
    fi
    ne
    and test.

    View full-size slide

  45. @scottkubie | #startsmarter
    Rigid Concept Diagrams
    Focus Gather Arrange
    Link Re
    fi
    ne

    View full-size slide

  46. @scottkubie | #startsmarter
    Concept diagrams
    in practice

    View full-size slide

  47. A POST
    Replies
    Title
    Body
    Type
    Question
    Feature
    Topic
    always has a
    always has a
    written by the
    written by the
    belongs to exactly one
    is described with zero or more
    such as
    Issue
    is the anchor for any number of
    User
    chosen by the
    User
    chosen by the
    Categories
    organized into
    User
    which are NOT selected by the
    Interface
    that are only part of the
    Any User
    written by
    Body
    which only have a
    re
    es
    Consumer
    Products
    Wolfram
    Tones
    Physics
    Transportation
    such as
    which can be browsed and
    followed the same way as
    will not (in version one) affect the
    ?
    ARTICULATION

    View full-size slide

  48. A POST
    Replies
    Title
    Body
    Type
    Question
    Feature
    Topic
    always has a
    always has a
    written by the
    written by the
    belongs to exactly one
    is described with zero or more
    such as
    Issue
    is the anchor for any number of
    User
    chosen by the
    User
    chosen by the
    Categories
    organized into
    User
    which are NOT selected by the
    Interface
    that are only part of the
    Any User
    written by
    Body
    which only have a
    re
    es
    Consumer
    Products
    Wolfram
    Tones
    Physics
    Transportation
    such as
    which can be browsed and
    followed the same way as
    will not (in version one) affect the
    Groups
    April 20, 20

    View full-size slide

  49. COORDINATION

    View full-size slide

  50. brand
    company
    CONVERSATION

    View full-size slide

  51. Website
    Portal
    available at
    idealer.co/
    dealername
    is built by
    is a
    Service
    for
    that powers
    Native Mobile
    Apps for Auto
    Dealerships
    used by
    Dealership
    Customers
    De
    to enh
    and
    used to
    manage
    Auto
    Dealers
    designed
    for
    who access
    brand
    company

    View full-size slide

  52. DOCUMENTATION

    View full-size slide

  53. DOCUMENTATION

    View full-size slide

  54. EVALUATION






    View full-size slide

  55. FACILITATION

    View full-size slide

  56. FACILITATION

    View full-size slide

  57. :
    @scottkubie | #startsmarter
    Thanks.
    http://kubie.co
    Search Icon: Gianni Clifford, from The Noun Project
    List icon by Charlérik Lemieux, from The Noun Project
    Puzzle icon by Irene Trautluft, from The Noun Project
    Repeat icon by Greenwave, from The Noun Project
    Idea exchange icon by Luis Prado, from The Noun Project
    Question icon by Marc Orro, from The Noun Project
    Bread by Jon Testa from The Noun Project

    View full-size slide