How to Get the Writing Done - Push Conference, Munich, 2019

Squiggly lines. Content goes here. Lorem ipsum. Whatever your preferred method for ignoring the words, these placeholders are all dangerous mystery boxes of incomplete design. And yet we wait, and deflect, and hope something magical will come along and save us from having to do the writing. It won't. Designers have to learn how to get the writing done.

We know to talk about benefits instead of features, to use plain language instead of business jargon, and to craft copy that's easy to scan and understand. But HOW, exactly, do we do that? How do we teach others how to do it? In this session, Scott shares some key concepts and a reusable framework to help you and your team plan better writing workflows that take (some of) the pain out of designing with words.

Transcript

6. Words are more i m p o r t a n t than the typeface in which they are set.
7. Words are more i m p o r t a n t than the typeface in which they are set.
8. Words are more i m p o r t a n t than the typeface in which they are set.
9. Words are more i m p o r t a n t than the typeface in which they are set.
14. writing copywriting microcopy writing interface writing UX writing design writing writing the experience wordsmithing ()
30. (Some of the) parts of an assignment: 1. Roles 2. Deadlines 3. Context 4. Constraints 5. Scope
42. Choose the write right writing environment for the job. (And the right material.)
47. slide text TK ()
48. To “do” the writing: Rely on your structure . Write 1⃣ thing at a time. Keep going ⌨ until the draft is complete ✅.
54. Keep: Master Text A Changelog Going
57. Editing for... Focus Simplicity Readability Consistency Strength
58. Editing for appropriate tone... Urgency Scale Emotion
63. Clean it up: Review your workfow. Clean your tools. Update your resources.