How to Get the Writing Done - Push Conference, Munich, 2019

Squiggly lines. Content goes here. Lorem ipsum. Whatever your preferred method for ignoring the words, these placeholders are all dangerous mystery boxes of incomplete design. And yet we wait, and deflect, and hope something magical will come along and save us from having to do the writing. It won't. Designers have to learn how to get the writing done.

We know to talk about benefits instead of features, to use plain language instead of business jargon, and to craft copy that's easy to scan and understand. But HOW, exactly, do we do that? How do we teach others how to do it? In this session, Scott shares some key concepts and a reusable framework to help you and your team plan better writing workflows that take (some of) the pain out of designing with words.

Transcript

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6. Words are more
   i m p o r t a n t than
   the typeface in which
   they are set.
   

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7. Words are more
   i m p o r t a n t than
   the typeface in which
   they are set.
   

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8. Words are more
   i m p o r t a n t than
   the typeface in which
   they are set.
   

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9. Words are more
   i m p o r t a n t than
   the typeface in which
   they are set.
   

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14. writing
    copywriting
    microcopy writing
    interface writing
    UX writing
    design writing
    writing the experience
    wordsmithing ()
    

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30. (Some of the) parts of an assignment:
    1. Roles
    2. Deadlines
    3. Context
    4. Constraints
    5. Scope
    

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42. Choose the write right writing
    environment for the job.
    (And the right material.)
    

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47. slide text TK ()
    

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48. To “do” the writing:
    Rely on your structure .
    Write 1⃣ thing at a time.
    Keep going ⌨ until the draft is
    complete ✅.
    

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54. Keep:
    Master Text
    A Changelog
    Going
    

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57. Editing for...
    Focus
    Simplicity
    Readability
    Consistency
    Strength
    

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58. Editing for appropriate tone...
    Urgency
    Scale
    Emotion
    

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63. Clean it up:
    Review your workfow.
    Clean your tools.
    Update your resources.
    

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