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How to Get the Writing Done - Push Conference, Munich, 2019

A97c644ad844944f59da1ee93a5eaa56?s=47 Scott Kubie
October 25, 2019

How to Get the Writing Done - Push Conference, Munich, 2019

Squiggly lines. Content goes here. Lorem ipsum. Whatever your preferred method for ignoring the words, these placeholders are all dangerous mystery boxes of incomplete design. And yet we wait, and deflect, and hope something magical will come along and save us from having to do the writing. It won't. Designers have to learn how to get the writing done.

We know to talk about benefits instead of features, to use plain language instead of business jargon, and to craft copy that's easy to scan and understand. But HOW, exactly, do we do that? How do we teach others how to do it? In this session, Scott shares some key concepts and a reusable framework to help you and your team plan better writing workflows that take (some of) the pain out of designing with words.

A97c644ad844944f59da1ee93a5eaa56?s=128

Scott Kubie

October 25, 2019
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Transcript

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  6. Words are more i m p o r t a

    n t than the typeface in which they are set.
  7. Words are more i m p o r t a

    n t than the typeface in which they are set.
  8. Words are more i m p o r t a

    n t than the typeface in which they are set.
  9. Words are more i m p o r t a

    n t than the typeface in which they are set.
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  14. writing copywriting microcopy writing interface writing UX writing design writing

    writing the experience wordsmithing ()
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  30. (Some of the) parts of an assignment: 1. Roles 2.

    Deadlines 3. Context 4. Constraints 5. Scope
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  42. Choose the write right writing environment for the job. (And

    the right material.)
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  47. slide text TK ()

  48. To “do” the writing: Rely on your structure . Write

    1⃣ thing at a time. Keep going ⌨ until the draft is complete ✅.
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  54. Keep: Master Text A Changelog Going

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  57. Editing for... Focus Simplicity Readability Consistency Strength

  58. Editing for appropriate tone... Urgency Scale Emotion

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  63. Clean it up: Review your workfow. Clean your tools. Update

    your resources.
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