products Athlete’s notoriety increases Athlete promotes themselves Athlete is rewarded with free gear or (rarely) money Brand benefits from athlete publicity The hard part
questions every sponsored climber needs to answer: self-promoting * There is an exception: Some athletes, if active at a high level for decades, could realistically achieve “legacy status.”
it demands ACTION and RECENCY. 3 questions every sponsored climber needs to answer: self-promoting * There is an exception: Some athletes, if active at a high level for decades, could realistically achieve “legacy status.”
Why is it important in the evolution of the sport? 3) Is it applauded by elite climbers in that discipline? 3 questions every sponsored climber needs to answer: self-promoting