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Is sponsorship a sin?

scottsemple
September 27, 2011
280

Is sponsorship a sin?

A tongue-in-cheek treatment of the latest nonsense in the world of climbing and sponsorship.

scottsemple

September 27, 2011
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Transcript

  1. NO.

  2. Sponsorship isn’t the problem. Brands invest in athletes in order

    to: Sponsorship is a valuable tool. Build and solidify the brand’s credibility;
  3. Sponsorship isn’t the problem. Brands invest in athletes in order

    to: Build and solidify the brand’s credibility; And help athletes pursue their sport. Sponsorship is a valuable tool.
  4. Athlete completes notable achievement Consumer is influenced to buy brand’s

    products Athlete’s notoriety increases Athlete promotes themselves Brand benefits from athlete publicity
  5. Athlete completes notable achievement Consumer is influenced to buy brand’s

    products Athlete’s notoriety increases Athlete promotes themselves Athlete is rewarded with free gear or (rarely) money Brand benefits from athlete publicity
  6. Athlete completes notable achievement Consumer is influenced to buy brand’s

    products Athlete’s notoriety increases Athlete promotes themselves Athlete is rewarded with free gear or (rarely) money Brand benefits from athlete publicity The hard part
  7. Publicizing ourselves is becoming more important than judging the value

    of our contributions. Now more than ever with:
  8. Let’s not do that to the sport we love. If

    it ain’t important, don’t hype it.
  9. 1) What have you done in the past year?* 3

    questions every sponsored climber needs to answer: self-promoting * There is an exception: Some athletes, if active at a high level for decades, could realistically achieve “legacy status.”
  10. 1) What have you done in the past year?* Because

    it demands ACTION and RECENCY. 3 questions every sponsored climber needs to answer: self-promoting * There is an exception: Some athletes, if active at a high level for decades, could realistically achieve “legacy status.”
  11. 2) Why is it important in the evolution of the

    sport? 3 questions every sponsored climber needs to answer: self-promoting
  12. 2) Why is it important in the evolution of the

    sport? Because it demands SIGNIFICANCE. 3 questions every sponsored climber needs to answer: self-promoting
  13. 3) Is it applauded by elite climbers in that discipline?

    3 questions every sponsored climber needs to answer: self-promoting
  14. 3) Is it applauded by elite climbers in that discipline?

    Because it CORROBORATES the claim. 3 questions every sponsored climber needs to answer: self-promoting
  15. 1) What have you done in the past year? 2)

    Why is it important in the evolution of the sport? 3) Is it applauded by elite climbers in that discipline? 3 questions every sponsored climber needs to answer: self-promoting
  16. Is sponsorship a sin? NO. Let’s be honest, protect the

    sport, and keep professional climbing cool.