Tear The Lid Off

Tear the Lid Off Advanced tools and tactics for taking
your automation to the next level [email protected] @scrollinondubs

@scrollinondubs about you guys…

@scrollinondubs about you guys… Revenue

@scrollinondubs about you guys… Product-market Fit Revenue

@scrollinondubs about you guys… Product-market Fit Revenue CRM & Automation

@scrollinondubs about you guys… Product-market Fit Revenue Plateau or blocked
CRM & Automation

About me…

@scrollinondubs Goals

@scrollinondubs Goals 5 Crown Jewels

@scrollinondubs Goals 5 Crown Jewels Tools & Tactics Bonanza for
each lifecycle phase

each lifecycle phase The “airlocks” pattern

each lifecycle phase The “airlocks” pattern We do / they do technique

@scrollinondubs

@scrollinondubs Five Crown Jewels

Aggregation of Marginal Gains 5% capture 50% qual 1:4 close
50% wow’d 33% upsell 3 avg ref 1000 visitors 50 leads 25 qualified 6 sales 3 superfans 2 upsells 9 referrals

5% capture 50% qual 1:4 close 50% wow’d 33% upsell
3 avg ref 1200 visitors 180 leads 90 qualified 59 sales 41 superfans 20 upsells 164 referrals 15% capture 50% qual 65% close 70% wow’d 50% upsell 4 avg ref Aggregation of Marginal Gains 1000 visitors 50 leads 25 qualified 6 sales 3 superfans 2 upsells 9 referrals

1200 visitors 120 leads 72 qualified 24 sales 18 superfans
12 upsells 108 referrals 10% capture 60% qual 1:3 close 75% wow’d 50% upsell 6 avg ref Aggregation of Marginal Gains 5% capture 50% qual 1:4 close 50% wow’d 33% upsell 3 avg ref 1000 visitors 50 leads 25 qualified 6 sales 3 superfans 2 upsells 9 referrals

Aggregation of Marginal Gains ~4x ~10x 1200 visitors 120 leads
72 qualified 24 sales 18 superfans 12 upsells 108 referrals 10% capture 60% qual 1:3 close 75% wow’d 50% upsell 6 avg ref 5% capture 50% qual 1:4 close 50% wow’d 33% upsell 3 avg ref 1000 visitors 50 leads 25 qualified 6 sales 3 superfans 2 upsells 9 referrals

@scrollinondubs Scaling personal attention

@scrollinondubs 360 deg messaging

@scrollinondubs Just ship it Perfect is the enemy of good.
-Voltaire

@scrollinondubs Just ship it

@scrollinondubs Just ship it If you’re not completely embarrassed by
version one of your product, you waited too long to ship. -Reid Hoffman

@scrollinondubs Just ship it “We got six months of work
done in three days” -Neel

@scrollinondubs Just ship it

@scrollinondubs Just ship it Shipping trumps everything. -Sean

@scrollinondubs Lean Mindset

@scrollinondubs Lean Mindset Reduce Risk, uncertainty & waste

@scrollinondubs Five Crown Jewels

@scrollinondubs Five Crown Jewels AMG

@scrollinondubs Five Crown Jewels AMG Scaling 1-1

@scrollinondubs Five Crown Jewels AMG Scaling 1-1 360deg

@scrollinondubs Five Crown Jewels AMG Scaling 1-1 360deg Ship it

@scrollinondubs Five Crown Jewels AMG Scaling 1-1 360deg Ship it
De-risk

@scrollinondubs Tools & Tactics

@scrollinondubs Traffic Acquisition

@scrollinondubs cost, time, defensibility

@scrollinondubs Lead Capture

@scrollinondubs

@scrollinondubs Lead Nurture

@scrollinondubs

@scrollinondubs Sales

@scrollinondubs

@scrollinondubs Bosworth

@scrollinondubs Bosworth Miller

@scrollinondubs Bosworth Miller Klaff

@scrollinondubs Fulfillment

@scrollinondubs

@scrollinondubs welcome training

@scrollinondubs welcome training satisfaction surveys

@scrollinondubs welcome training satisfaction surveys welcome voicemail

@scrollinondubs welcome training satisfaction surveys welcome voicemail baked goods

@scrollinondubs welcome training satisfaction surveys welcome voicemail baked goods skywriting

?

? get creative

@scrollinondubs Upsell

@scrollinondubs “most popular upsell”

@scrollinondubs The downsell “salvage”

@scrollinondubs The downsell “salvage” 1. 2x your credits for next
6mos?

6mos? 2. 50% off for next 6mos?

6mos? 2. 50% off for next 6mos? 3. suspend billing for 2mos

6mos? 2. 50% off for next 6mos? 3. suspend billing for 2mos 4. free book on us if you keep account

@scrollinondubs You might also like...

@scrollinondubs Referrals

@scrollinondubs Top Referral Acquisition Strategies

@scrollinondubs Just ask Top Referral Acquisition Strategies

@scrollinondubs Just ask Top Referral Acquisition Strategies easiest

@scrollinondubs Just ask Top Referral Acquisition Strategies easiest N/A

@scrollinondubs Just ask Top Referral Acquisition Strategies Incentivize referrals (contest
or rewards prog). Perkville easiest N/A

or rewards prog). Perkville easiest structured try various N/A

or rewards prog). Perkville easiest structured try various N/A cost of prizes time to setup contest infrast

or rewards prog). Perkville Formal referral commission program. Shareasale, Commission Junction easiest structured try various N/A cost of prizes time to setup contest infrast

or rewards prog). Perkville Formal referral commission program. Shareasale, Commission Junction easiest structured try various scalable new dist N/A cost of prizes time to setup contest infrast

or rewards prog). Perkville Formal referral commission program. Shareasale, Commission Junction easiest structured try various scalable new dist N/A cost of prizes time to setup contest infrast commitment higher COGS

or rewards prog). Perkville Formal referral commission program. Shareasale, Commission Junction Social campaigns (vanity, giveaways, leaderboards) KravMagaXD eg Shortstack easiest structured try various scalable new dist N/A cost of prizes time to setup contest infrast commitment higher COGS

or rewards prog). Perkville Formal referral commission program. Shareasale, Commission Junction Social campaigns (vanity, giveaways, leaderboards) KravMagaXD eg Shortstack easiest structured try various scalable new dist low cost N/A cost of prizes time to setup contest infrast commitment higher COGS

or rewards prog). Perkville Formal referral commission program. Shareasale, Commission Junction Social campaigns (vanity, giveaways, leaderboards) KravMagaXD eg Shortstack easiest structured try various scalable new dist low cost N/A cost of prizes time to setup contest infrast commitment higher COGS time to setup

@scrollinondubs Tools & Tactics

@scrollinondubs “Airlocks”

@scrollinondubs

@scrollinondubs Overview

@scrollinondubs Overview Externalizeable and well-compartmentalized business processes

@scrollinondubs Overview Externalizeable and well-compartmentalized business processes Benefits:

@scrollinondubs Overview Externalizeable and well-compartmentalized business processes Benefits: Easier to
extricate one’s self from operations

extricate one’s self from operations “Burstable” and therefore lower overhead

extricate one’s self from operations “Burstable” and therefore lower overhead Defined chokepoints preserve security

extricate one’s self from operations “Burstable” and therefore lower overhead Defined chokepoints preserve security Possible to parallelize tasks

@scrollinondubs

@scrollinondubs pre test

@scrollinondubs pre test award full project to this guy->

@scrollinondubs

@scrollinondubs We do / They do

@scrollinondubs

@scrollinondubs Instrumentation

@scrollinondubs Modeling Google: “waterfall financials”

@scrollinondubs Questions? To get slides txt: “ocmatalk” -> 415.528.7403 [email protected]

@scrollinondubs Questions? To get slides txt: “ocmatalk” -> 415.528.7403 keynote
slides with links MP3 audio of Jermaine’s must-listen podcast Gravity Forms add-on for lead tracking My top 20 all-time posts for entrepreneurs [email protected]

Tear The Lid Off

Tear The Lid Off

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