TV viewing survey April 2021

Transcript

1. We know what Ukraine is watching TV viewing survey April 2021
2. SUMMARY • In April, the viewing share of the general viewing channels group slightly dipped (a decrease in the total share of viewing by 0.96 pp to 58.44%). • The group of movie channels continues to hold the second place - in April the group's viewing share has decreased by only 0.19% p.p. up to 9.19%. • On the contrary, the viewing share of the sports channels group in third place has increased (an increase of 0.43 pp to 6.31%). • The group of children's channels, which share of viewing was 6.22%, that is 0.30 pp. higher than in March, is in fourth place. • The group of entertainment channels lost 0.14 percentage points in April and ranks fifth with an indicator of 6.08%. • The sixth place is occupied by the group of the news channels, which share has increased by 0.49 pp. and received an indicator of 5.09%. • The viewing share of documentary channels group has slightly dipped in comparison with the previous month (the share of viewing has decreased by 0.04 p.p. to 4.42%), which ranks seventh. • The eighth place is held by the group of TV series channels with a total viewing share of 1.94% (an increase of 0.10 pp). • The group of music channels (the share of viewing has increased by 0.04 pp in April) holds the ninth place with an indicator of 1.53%.
3. TV channel groups by genre 59,41 9,38 5,88 5,92 6,23 4,59 4,46 1,84 1,49 0,33 0,81 58,44 9,19 6,31 6,22 6,08 5,09 4,42 1,94 1,53 0,3 0,48 0,00 15,00 30,00 45,00 60,00 General Viewing Movie Sports Children's Entertainment News Documentary TV Series Music Regional Other TV channel groups by genre , Shr % March April
4. Channels of general viewing, April 2021 • In April, the first three channels look like this: 1 + 1 is in the usual first place, but STB channel is in second place within the general standing. Channel 1 + 1 had a viewing share of 12.00% in April (an increase of 0.47 p.p.), while that indicator of STB channel - 10.10% (a decrease of 0.09 p.p.). 1 + 1 has generated 810.9 thousand contacts, while for STB this figure was 802.9 thousand. • In third place is the Channel ‘Ukraine’ with a viewing share of 10.08% (an increase of only 0.04 p.p. and 713.1 thousand contacts). • ICTV channel added 0.58 p.p. in April and is in fourth place with an indicator of 8.96% (generated 732.2 thousand contacts). • Novy Channel ranks fifth, has lost 0.53 p.p. in April. (The share of viewing is 6.44%, the number of contacts with the channel is 697.9 thousand), while Inter channel remains in sixth with an indicator of 4.27% (the share of viewing decreased by 0.69 p.p., generated 530.4 thousand contacts). In general, the group of general viewing channels has gained 6,340 000 contacts with IPTV / OTT households in April
5. Channels of general viewing, Shr%, April 2021 12, 10,1 10,08 8,96 6,44 4,27 3,35 1,89 0,69 0,31 0,18 0,15 0,01 0, 0, 0,00 3,50 7,00 10,50 14,00 1+1 STB Channel 'Ukraine' ICTV Novy Channel Inter 2+2 NTN K1 UA:PERSHIY 5 Channel Star Family Apostrof TV Televsesvit UA:Lviv Channels of general viewing, Shr%, April 2021
6. Channels of general viewing, average time spent, April 2021 01:24:37 01:26:38 01:16:42 01:13:35 01:03:54 01:01:55 00:49:18 00:38:36 00:31:52 00:14:38 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 1+1 STB Channel 'Ukraine' ICTV Novy Channel Inter 2+2 NTN K1 UA:PERSHIY Channels of general viewing, Ats, April 2021
7. Channels of general viewing, coverage, April 2021 810 918 802 848 713 409 732 182 697 896 530 401 583 514 438 176 258 184 295 784 186 104 79 248 92 970 44 412 22 445 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 1+1 STB Channel 'Ukraine' ICTV Novy Channel Inter 2+2 NTN K1 UA:PERSHIY 5 Channel Star Family Apostrof TV Televsesvit UA:Lviv Channels of general viewing, Cov# (A-approximation), April 2021
8. General viewing channels, weekdays • On weekdays, 1 + 1 took the lead in April • STB claimed the second place • Channel ‘Ukraine’ moved to the third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On weekends, 1+1 claimed its leadership • Channel ‘Ukraine’ ranks the second place. • The third place belongs to STB channel. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, April 2021 • The leading position continues to be held by TV1000 East channel (viewing share of 1.86%, a decrease of 0.07 pp). In total, more than 342,500 unique households connected to the IPTV / OTT platform watched TV1000 East during a month throughout Ukraine with an average viewing rate of 38.5 minutes. • TV1000 Action East with an indicator of 1.54% (a decrease of 0.02 p.p., number of contacts - 360.3 thousand) took the second place in the group. • The third place in the group is held by ViP Comedy (the share of viewing is 0.93%, a decrease of 0.12 percentage points), which was viewed by 206.9 thousand households. • The fourth place is taken by VIP Megahit HD (0.77% viewing share, 0.12 pp growth, the number of contacts with the channel - 96.3 thousand). • Enter-Film channel (the share of viewing dropped by 0.02 percentage points to 0.48%) took the fifth place - the channel reached 249.9 thousand households in April. The group of movie channels has gained 3,520 000 contacts with IPTV / OTT households in April.
11. Movie channels, Shr%, April 2021 1,86 1,54 0,93 0,77 0,48 0,45 0,38 0,34 0,25 0,25 0,21 0,18 0,18 0,16 0,16 0,15 0,13 0,12 0,11 0,1 0,09 0,07 0,07 0,06 0,06 0,00 0,35 0,70 1,05 1,40 1,75 2,10 TV1000 East TV1000 Action East ViP Com edy VIP M egahit HD Enter-film VIP Prem iere HD Epic Drama TV1000 W orld Kino M uzhskoe Kino CINE+ HD Nashe Novoe Kino Kinomiks Kinokomedia AM C Sony Sci-Fi KinoUzhas Hollywood HD CINE+ LEGEND ZeeTV FILM BOX Star Cinema CINE+HIT CINE+ MIX Bollywood HD Param ount channel Movie channels, Shr%, April 2021
12. Movie channels, average time spent, April 2021 00:38:41 00:38:36 00:30:02 00:43:47 00:26:17 00:27:49 00:41:52 00:14:57 00:47:17 00:17:17 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy VIP M egahit HD Enter-film VIP Prem iere HD Epic Drama TV1000 W orld… M uzhskoe Kino CINE+ HD Movie channels, Ats, April 2021
13. Entertainment channels, April 2021 • In April, the leader of the group, TET channel, has received a slightly larger share of viewing (an increase of 0.04 p.p. to 2.76%), generating 527.5 thousand contacts with IPTV / OTT households throughout Ukraine. The average TET viewing time was 46.4 minutes. • NLO-TV channel is in second place with a viewing share of 0.97% (an increase of 0.01 p.p.). • The share of Mega channel in third place has decreased by 0.04 p.p. up to 0.48%. NLO-TV had 324 thousand contacts with TV viewers, and Mega channel had 251 thousand. • OCE TV channel was in fourth place with an indicator of 0.39% (a decrease of 0.05 percentage points), and Sonce channel located at fifth place (the share of viewing kept unchanged and amounted to 0.30% in April). The group of entertainment channels gained 2,730 000 contacts with IPTV / OTT households within a month.
14. Entertainment channels, Shr%, April 2021 2,76 0,97 0,48 0,39 0,3 0,29 0,25 0,14 0,13 0,12 0,11 0,05 0,03 0,03 0,01 0,01 0, 0, 0,00 1,00 2,00 3,00 ТЕТ NLO TV M ega OCE (QTV) Sonce Indigo TV Sony Turbo Trofey K2 KVARTAL TV Fox Life TLC M ilady_Televis… Food Network Gagsnetwork Vintazh TV FAST&FUN… M yZen HD Entertainment channels, Shr%, April 2021
15. Entertainment channels, average time spent, April 2021 00:45:25 00:38:27 00:24:33 00:28:08 00:34:06 00:43:49 00:25:58 00:12:27 00:17:31 00:24:31 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO TV M ega OCE (QTV) Sonce Indigo TV Sony Turbo Trofey K2 KVARTAL TV Entertainment channels, Ats, April 2021
16. Children’s channels, April 2021 • The share of viewing of Plus Plus has increased by 0.07 p.p. to the level of 1.84% in April, and the channel remains in first place, has generated 208 000 contacts. • Nickelodeon (up 0.10 p.p. to 0.96%) came in second, while Cartoon Network (up 0.06 p.p. to 0.78%) came in third, respectively. Nickelodeon got 83.3 thousand contacts, and Cartoon Network channel - 43.9 thousand. • The fourth place is taken by Pixel channel, which viewing share has increased by 0.03 percentage points up to 0.67%, and the number of contacts was 231 000. In general, during April the group of children's channels were 1,600 000 contacts with households that are connected to the IPTV / OTT panel.
17. Children’s channels, Shr%, April 2021 1,84 0,96 0,78 0,67 0,53 0,30 0,20 0,16 0,11 0,10 0,09 0,09 0,09 0,04 0,04 0,04 0,04 0,03 0,03 0,02 0,00 0,75 1,50 2,25 PLUSPLUS Nickelodeon Cartoon Network Pixel Nick Jr Detskiy mir / Teleklub Boomerang Niki Kids Malyatko TV Niki Junior Cine+ Kids DuckTV BabyTV MultStream Gulli Girl ZOOM Duck TV Plus TIJI V gostyah u skazki LALE Children’s channels, Shr%, April 2021
18. Children’s channels, average time spent, April 2021 01:33:03 01:24:44 01:05:40 00:52:57 01:42:19 00:54:52 00:43:36 00:41:20 00:20:04 00:47:43 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUSPLUS Nickelodeon Cartoon Network Pixel Nick Jr Detskiy mir /… Boom erang Niki Kids M alyatko TV Niki Junior Children’s channels, Ats, April 2021
19. Sports channels, April 2021 • In the first place in the group remains Football 1, increasing its share of viewing by 0.34 p.p. up to 2.76%. • Football 2 ranks second with a viewing share of 1.78% (an increase of 0.12 p.p.). Football 1 received 182.3 thousand contacts, and Football 2 channel 164.9 thousand households were watching. • Setanta Sports HD (the share of viewing is 0.58% in April, an increase of 0.04 p.p., the number of contacts with the channel - 270.1 thousand) takes the third position. • The fourth place is occupied by Football 3 with a viewing share of 0.31% and 125.1 thousand contacts reached. • FIGHTBOX HD ranks fifth with a viewing share of 0.24% and its 234.8 thousand contacts. In total, the group of sports channels generated 1.96 million contacts.
20. Sports channels, Shr%, April 2021 2,76 1,78 0,58 0,31 0,25 0,15 0,13 0,1 0,08 0,05 0,00 0,20 0,40 0,60 0,80 1,00 1,20 1,40 1,60 1,80 2,00 2,20 2,40 2,60 2,80 3,00 Football 1 Football 2 Setanta Sports HD Football 3 FIGHTBOX HD XSPORT Eurosport 1 Setanta Sports Plus Shakhtar TV Viasat Sport Sports channels, Shr %, April 2021
21. Sports channels, average time spent, April 2021 00:56:19 00:43:18 00:36:03 00:18:24 00:41:58 00:14:29 00:35:20 00:21:46 00:13:01 00:10:31 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Football 1 Football 2 Setanta Sports HD Football 3 FIGHTBOX HD XSPORT Eurosport 1 Setanta Sports Plus Shakhtar TV Viasat Sport Sports channels, Ats, April 2021
22. Documentary channels, April 2021 • Viasat History continues to hold the first place in the group, which share of viewing remained unchanged at the level of 0.73% (the total number of contacts with the channel - 200.8 thousand), and Viasat Explore CEE - channel takes the second position in the group with the indicator 0.58% (an increase of 0.03 p.p.). The number of contacts the channel had with IPTV / OTT households throughout Ukraine amounted to 148.8 thousand. • NATIONAL GEOGRAPHIC took the third place with a viewing share of 0.49% (an increase of 0.03 percentage points). • Viasat Nature CEE channel (0.47% viewing share, an increase of 0.03 p.p.) is in fourth place, while Nat Geo Wild channel is in fifth with 0.38% (minus 0.03 p.p. ). The average viewing time of the channels-leaders in the group, was in April: Viasat History - 42 minutes, Viasat Explore CEE - 37.5 minutes, NATIONAL GEOGRAPHIC - 32 minutes. In general, the group of documentary channels has generated 2,900 000 contacts with IPTV / OTT households in April.
23. Documentary channels, Shr %, April 2021 0,73 0,58 0,49 0,47 0,38 0,33 0,22 0,18 0,14 0,09 0,09 0,08 0,08 0,07 0,06 0,06 0,05 0,05 0,05 0,05 0,04 0,04 0,03 0,02 0,01 0,01 0,01 0,00 0,00 0,00 0,00 0,18 0,35 0,53 0,70 0,88 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC Viasat Nature CEE Nat Geo Wild History DISCOVERY CHANNEL Discovery Science TROFEY EPOQUE Dacha Animal Planet Nauka Da Vinci Learning Fauna H2 Travel+Adventure Travel Channel HD 1AUTO Terra SEA TV Kultura EКО -TV DOCUBOX HD 36,6 HD HD Life Russian Travel Guide TV AquaStream Catastrofa Online StreamCity Documentary channels, Shr %, April 2021
24. Documentary channels, average time spent, April 2021 00:41:58 00:37:24 00:31:53 00:32:15 00:34:11 00:52:27 00:38:00 00:39:39 00:12:27 00:14:05 00:16:31 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC Viasat Nature CEE Nat Geo Wild History DISCOVERY CHANNEL Discovery Science TROFEY EPOQUE Dacha Documentary channels, Ats, April 2021
25. News channels, April 2021 • The first place among the news channels belongs to the channel Ukraine 24, which share of viewing has increased by 0.34 percentage points up to 1.99% in April (the channel has received 268.1 thousand contacts and the average viewing time of 42.5 minutes). • The viewing share of NASH channel, which took the second place, has increased by 0.04 p.p. up to 0.98%. The channel received 157.7 thousand unique contacts in April and an average viewing time of 59 minutes. • PRYAMIY channel showed a viewing share of 0.70%, up 0.05 p.p. higher than its result in March, and ranks third with 175 thousand contacts. The average viewing time was 44.7 minutes. • The fourth place is taken by Channel 24 - the share of viewing remained unchanged at the level of 0.50%, the number of contacts with the channel - 48.9 thousand. • In the fifth place is Espresso TV (the share of viewing increased by 0.07 p.p. to the level of 0.47 %), which generated 197.8 thousand contacts. The total number of contacts with IPTV / OTT households the news channels group had throughout Ukraine amounted to 1,710 000 in April.
26. News channels, Shr%, April 2021 1,99 0,98 0,7 0,5 0,47 0,15 0,08 0,05 0,04 0,03 0,03 0,03 0,02 0,02 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 NASH PRYAM IY Channel 24 Espresso TV Unian TV Obozrevatel TV Euronews 4 Channel Kyiv.Live 8 Channel CHP Info Pravda TUT Pershiy Diloviy Channel 112 Hrom adske TV Pershiy Kozackiy Zoryaniy News channels, Shr%, April 2021
27. News channels, average time spent, April 2021 00:42:27 00:44:44 00:30:36 00:25:59 00:16:56 00:10:05 00:19:36 00:14:01 00:07:36 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 NASH PRYAMIY Channel 24 Espresso TV Unian TV Obozrevatel TV Euronews 4 Channel Kyiv.Live News channels, Ats, April 2021
28. TV series channels, Shr %, April 2021 • The group of the channels demonstrating TV series continues to be led by BIGUDI channel in April, which increased its viewing share by 0.10 percentage points. up to 0.72% and generated 128.6 thousand contacts with IPTV / OTT households. • In second place is Paramount Comedy channel, which share of viewing has increased by 0.02 p.p. up to 0.33%. • The third place is occupied by FOX channel with a viewing share of 0.28%. In total, the group of TV series channels has gained 990 000 contacts with IPTV / OTT households throughout Ukraine. 0,72 0,33 0,28 0,22 0,11 0,11 0,09 0,04 0,02 0,01 0,00 0,35 0,70 1,05 BIGUDI Param ount Com edy FOX Sony… Bolt Kinoseriya Dorama FILM UADRAMA Spike FlixSnip TV series channels, Shr %, April 2021
29. TV series channels, average time spent, April 2021 01:10:45 00:33:59 00:28:23 00:29:04 00:21:46 00:31:25 00:30:49 00:16:56 00:13:41 00:07:14 00:00:00 00:14:24 00:28:48 00:43:12 00:57:36 01:12:00 01:26:24 BIGUDI Param ount Com edy FOX Sony Entertainment Television Bolt Kinoseriya Dorama FILM UADRAMA Spike FlixSnip TV series channels, Ats, April 2021
30. Music channels, Shr%, April 2021 • M1 ranks first - its share of viewing has dropped to 0.45%, followed by EU MUSIC (shareof viewing kept unchanged at 0.29%). • M2 is in third place with a viewing share of 0.22%. In general, the group of music channels has received 2,010 000 contacts in April. 0,45 0,29 0,22 0,19 0,14 0,08 0,03 0,02 0,02 0,01 0,00 0,15 0,30 0,45 0,60 M1 EU MUSIC M2 MUSIC… 4ever… OTV MEGOGO… InRating MTV Hits MTV Rocks Music channels, Shr%, April 2021
31. Music channels, average time spent, April 2021 00:43:24 00:34:51 00:29:43 00:24:20 00:35:07 00:15:03 00:05:31 00:19:50 00:29:12 00:20:52 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 EU M USIC M 2 M USIC BOX UA 4ever music OTV M EGOGO LIVE InRating M TV Hits M TV Rocks Music channels, Ats, April 2021
32. Regional channels, April 2021 • In April, Channel 4 took the first place among regional channels with a viewing share of 0.044%. • The second place is occupied by Kiev channel with an indicator of 0.035%. • TV channel Nash, receiving a viewing share of 0.029%, takes the third place, and ATR channel, which viewing share was 0.026%, is in fourth place. • Next channel is UA: Crimea has an indicator within 0.023% of the viewing share. In April, a group of regional channels received 1,550 000 contacts with households throughout Ukraine.
33. Regional channels, Shr %, April 2021 0,044 0,035 0,029 0,026 0,024 0,023 0,015 0,015 0,013 0,012 0,007 0,005 0,005 0,004 0,004 0,004 0,003 0,003 0,003 0,003 0,002 0,002 0,002 0,002 0,002 0,002 0,002 0,001 0,001 0,001 0,001 -0,020 0,020 0,060 0,100 0,140 0,180 4 Channel Kiev Nash Channel ATR UA:CRIMEA Horizont TV UA:Kiev Perviy Kievskiy Donbass 34 Channel Chernomorskaya TRK Pershyi Zahidniy MostVideo UA:Donbass PravdaTUT Kiev NTA (2 channel) UA:Dnipro PravdaTUT Lviv UA:Bukovina UA:Zakarpattya Yuzhnaya Volna HD ETNO CHANNEL HD RAI TRK Galicia Avers (Lutsk) Amediateka1 UA:Odessa UA:Vinitsya Pershiy Kabelniy UA:Poltava UA:Zhitomyr Regional channels, Shr %, April 2021
34. Regional channels, average time spent, April 2021 00:14:01 00:07:49 00:26:28 00:06:02 00:06:31 00:28:33 00:05:32 00:06:12 00:21:24 00:15:02 00:03:47 00:06:46 00:05:11 00:06:08 00:07:07 00:08:57 00:04:34 00:07:17 00:04:32 00:04:21 00:04:52 00:04:21 00:04:20 00:04:22 00:03:26 00:02:56 00:07:35 00:05:42 00:03:06 00:04:56 00:02:11 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 4 Channel Kiev Nash Channel ATR UA:CRIM EA Horizont TV UA:Kiev Perviy Kievskiy Donbass 34 Channel Chernom orskaya TRK Pershyi Zahidniy M ostVideo UA:Donbass PravdaTUT Kiev NTA (2 channel) UA:Dnipro PravdaTUT Lviv UA:Bukovina UA:Zakarpattya Yuzhnaya Volna HD ETNO CHANNEL HD RAI TRK Galicia Avers (Lutsk) Am ediateka1 UA:Odessa UA:Vinitsya Pershiy Kabelniy UA:Poltava UA:Zhitom yr Regional channels, Ats, April 2021
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