TV viewing survey August 2021

Transcript

1. We know what Ukraine is watching TV viewing survey August 2021
2. SUMMARY • In August, the share of the general viewing channels group has decreased (decrease in the total share of viewing by 1.00 pp to 55.4%). • The group of movie channels took the second place - in August the group's viewing share remained unchanged at the level of 10.9%. • The group of entertainment channels, which share of viewing was 5.92%, is 0.08 pp. higher than in July, in third place. • The group of children's channels lost 0.05 pp in August. and ranks fourth with 5.84%. • On the contrary, the viewing share of the news channels group has increased in August to 5.45% (plus 0.25 pp), which allowed the group to move up to fifth place. • In sixth place is the group of sports channels (viewing share 5.25%), and in seventh - the group of documenatry channels (viewing share 4.45%) - in both groups is an insignificant subsidence. • The eighth place is held by the group of TV series channels with a total viewing share of 2.45% (an increase of 0.58 pp). • The group of music channels (the viewing share in August has decreased by 0.10 percentage points) holds the ninth place with an indicator of 1.70%.
3. TV channel groups by genre 56,42 10,9 5,84 5,89 5,19 5,3 4,6 1,87 1,8 0,36 1,83 55,4 10,9 5,92 5,84 5,45 5,25 4,45 2,45 1,7 0,37 2,28 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment Children's News Sports Documentary TV Series Music Regional Other TV channel groups by genre , Shr % July August
4. Channels of general viewing, August 2021 • In August, 1 + 1 has regained its leading position (the share is 10.54%, an increase of 0.21 pp). • Channel Ukraine, again moved to second place, the viewing share in August amounted to 10.38% (decrease by 2.15 percentage points). 1 + 1 has generated 702 500 contacts, and for Channel Ukraine this figure was 734.4 thousand. In total, the group of general viewing channels has gained 5,630 000 contacts with IPTV/OTT households in August.
5. Channels of general viewing, Shr%, August 2021 10,55 10,38 8,39 7,77 5,6 5,31 4,07 1,77 1,13 0,25 0,12 0,04 0,01 0,01 0, 0,00 3,50 7,00 10,50 14,00 1+1 Channel 'Ukraine' ICTV STB Novy Channel Inter 2+2 NTN K1 5 channel K2 DOM Apostrof TV Televsesvit NASHE Channels of general viewing, Shr%, August 2021
6. Channels of general viewing, average time spent, August 2021 01:12:37 01:04:37 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 1+1 Channel 'Ukraine' ICTV STB Novy Channel Inter 2+2 NTN K1 5 channel Channels of general viewing, Ats, August 2021
7. Channels of general viewing, coverage, August 2021 702 492 734 358 636 624 634 096 597 701 544 435 566 357 365 202 339 872 205 077 112 220 36 859 100 425 56 467 197 0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000 500 000 550 000 600 000 650 000 700 000 750 000 800 000 1+1 Channel 'Ukraine' ICTV STB Novy Channel Inter 2+2 NTN K1 5 channel K2 DOM Apostrof TV Televsesvit NASHE Channels of general viewing, Cov# (A-approximation), August 2021
8. General viewing channels, weekdays • On weekdays in June, 1+1 came out on top. • Channel Ukraine is in second place. • In third place is ICTV. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • Over the weekend, Channel Ukraine continued to hold the lead. • 1 + 1 was able to take the second position. • ICTV won third place *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-Prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, August 2021 • The leading position continues to be held by TV1000 Action East channel (the viewing share is 1,971%, a decrease of 0.01 p.p.). In total, more than 311 600 unique households connected to IPTV/OTT platforms watched TV1000 Action East during the month throughout Ukraine with an average viewing time of 40.3 minutes. • TV 1000 East with an indicator of 1.966% (a decrease of 0.01 pp, the number of contacts - 381.1 thousand) is in second place in the group. • The third place in the group is held by ViP Comedy channel (the share of viewing is 1.09%, a decrease of 0.07 percentage points), which was viewed by 225.1 thousand households. • The fourth place is taken by VIP Megahit HD channel (the share of viewing is 0.96%, a decrease of 0.09 pp, the number of contacts with the channel is 135.3 thousand). • VIP Premiere HD channel (the viewing share increased by 0.15 p.p. to 0.80%) took the fifth place - the channel has reached 134.3 thousand households in August. In general, the group of movie channels has reached 3,830 000 contacts with IPTV/OTT households in August.
11. Movie channels, Shr%, August 2021 1,97 1,97 1,09 0,96 0,8 0,5 0,39 0,32 0,31 0,26 0,25 0,24 0,24 0,21 0,2 0,17 0,15 0,15 0,13 0,11 0,11 0,11 0,08 0,07 0,05 0,00 0,35 0,70 1,05 1,40 1,75 2,10 TV1000 East TV1000 Action East ViP Com edy VIP M egahit HD VIP Prem iere HD TV1000 W orld Kino Enter-film M uzhskoe Kino CINE+ HD Kinomix Kinocomedia Hollywood HD Nashe Novoe Kino CINE+HIT Star Cinema AM C CINE+ LEGEND KinoUzhas FILM BOX ZeeTV Obozrevatel TV CINE+ MIX Bollywood HD Param ount channel Nashe Kino Movie channels, Shr%, August 2021
12. Movie channels, average time spent, August 2021 00:40:21 00:39:45 00:30:46 00:37:19 00:31:11 00:14:53 00:18:21 00:50:08 00:16:10 00:40:00 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 TV1000 East TV1000 Action… ViP Com edy VIP M egahit HD VIP Prem iere HD TV1000 W orld… Enter-film M uzhskoe Kino CINE+ HD Kinomix Movie channels, Ats, August 2021
13. Entertainment channels, August 2021 • In August, the leader of the group, TET channel, almost did not change the viewing share (an increase of only 0.01 p.p. to 2.51%), generating 434.5 thousand contacts with IPTV/OTT households throughout Ukraine. The average viewing time of TET was 41.3 minutes. • NLO-TV channel is in second place with a viewing share of 1.00% (a decrease of 0.16 p.p.). The share of Indigo TV channel in third place increased by 0.22 p.p. up to 0.54%. NLO-TV had 285.1 thousand contacts with viewers, while the Indigo TV channel had 204.8 thousand. • The fourth place was taken by OCE-TV channel with an indicator of 0.53% (added 0.06 p.p.), and Mega channel was in fifth place (the share decreased by 0.07 p.p. in August and amounted to 0.43 %) The group of entertainment channels has had 2,360 000 contacts with IPTV/OTT households within a month.
14. Entertainment channels, Shr%, August 2021 2,51 1, 0,54 0,53 0,43 0,21 0,16 0,16 0,14 0,07 0,06 0,04 0,03 0,01 0,01 0,01 0, 0, 0,00 1,00 2,00 3,00 ТЕТ NLO TV Indigo TV OCE (QTV) M ega Sonce Trofey Fox Life KVARTAL TV Rybalka TV TLC Food Network M ilady_Televis… Vintazh TV M yZen HD FAST&FUN… NLO 1 Fine Living Entertainment channels, Shr%, August 2021
15. Entertainment channels, average time spent, August 2021 00:41:23 00:35:41 00:31:40 00:31:17 00:22:30 00:30:19 00:12:14 00:17:35 00:24:35 00:09:24 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ТЕТ NLO TV Indigo TV OCE (QTV) M ega Sonce Trofey Fox Life KVARTAL TV Rybalka TV Entertainment channels, Ats, August 2021
16. Children’s channels, August 2021 • The viewing share of Plus Plus channel dropped by 0.19 p.p. in August. to the level of 1.49%, and the channel remains in first place generating 171.7 thousand contacts. • Nickelodeon (also down 0.04 p.p. to 1.04%) came in second, while Nick Jr (up 0.5 p.p. to 0.68%) came in third, respectively. Nickelodeon channel has generated 89.5 thousand contacts, and Nick Jr channel generated 51.5 thousand. • The fourth place is taken by Pixel channel, which viewing share has increased by 0.08 p.p. up to 0.54%, and the number of contacts was 181.9 thousand. In total, the children's channels during August have reached 1.50 million contacts with households connected to the IPTV/OTT panel.
17. Children’s channels, Shr%, August 2021 1,49 1,04 0,68 0,54 0,54 0,35 0,17 0,16 0,15 0,14 0,09 0,09 0,08 0,05 0,04 0,04 0,04 0,04 0,02 0,02 0,00 0,75 1,50 2,25 PLUSPLUS Nickelodeon Nick Jr Pixel Cartoon Network Detskiy mir / Teleclub Boomerang Malyatko TV Niki Junior Niki Kids BabyTV DuckTV Cine+ Kids Gulli Girl MultStream ZOOM TIJI Nicktoons V gostyah u skazki Duck TV Plus Children’s channels, Shr%, August 2021
18. Children’s channels, average time spent, August 2021 01:19:21 01:25:25 01:38:33 00:44:09 00:58:17 00:55:05 00:39:42 00:24:42 00:48:27 00:40:32 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 PLUSPLUS Nickelodeon Nick Jr Pixel Cartoon Network Detskiy mir /… Boom erang M alyatko TV Niki Junior Niki Kids Children’s channels, Ats, August 2021
19. Sports channels, August 2021 • Football 1 remains in first place, although its share of viewing fell again by 0.41 p.p. up to 2.20%. • Football 2 ranks second with a 1.33% viewing share (up 0.39 pp). Football 1 has received 182.1 thousand contacts, Football 2 was seen by 157.4 thousand households. • Setanta Sports HD (the share of viewing in August was 0.58%, an increase of 0.19 p.p., the number of contacts with the channel - 371.9 thousand) ranks third. • The fourth place is taken by FIGHTBOX HD with a viewing share of 0.24% and 176.3 thousand contacts. • Setanta Sports Plus ranks fifth with a 0.23% viewing share and 240.6 thousand contacts. In total, the group of sports channels has generated about 2,060 000 contacts.
20. Sports channels, Shr%, August 2021 2,2 1,33 0,58 0,24 0,23 0,17 0,16 0,1 0,1 0,06 0,00 0,70 1,40 2,10 2,80 Football 1 Football 2 Setanta Sports HD FIGHTBOX HD Setanta Sports Plus XSPORT Football 3 Eurosport 1 Shakhtar TV Viasat Sport Sports channels, Shr %, August 2021
21. Sports channels, average time spent, August 2021 00:48:58 00:34:34 00:26:47 00:33:49 00:22:06 00:13:06 00:10:24 00:27:12 00:12:20 00:08:17 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Football 1 Football 2 Setanta Sports HD FIGHTBOX HD Setanta Sports Plus XSPORT Football 3 Eurosport 1 Shakhtar TV Viasat Sport Sports channels, Ats, August 2021
22. Documentary channels, August 2021 • The first place in the group continues to be held by Viasat History, which viewing share fell by only 0.01 p.p. up to 0.78% (the total number of contacts with the channel - 191.3 thousand), and Viasat Explore CEE takes the second position in the group with an indicator of 0.50% (an increase of 0.02 p.p.). The number of contacts of the channel had with IPTV/OTT households throughout Ukraine amounted to 130.8 thousand. • In third place is NATIONAL GEOGRAPHIC with a viewing share of 0.50% (a decrease of 0.04 p.p.). • NatGeo Wild (0.48% viewing share, up 0.05 p.p.) is in fourth place, while Viasat Nature CEE is in fifth with 0.33% (minus 0.13 p.p.). The average viewing time of channel-leaders of the group in August was: Viasat History - 42.1 minutes, Viasat Explore CEE - 34.6 minutes, NATIONAL GEOGRAPHIC - 27.3 minutes. The group of documentary channels generated 2,920 000 contacts with IPTV/OTT households in August
23. Documentary channels, Shr %, August 2021 0,78 0,50 0,50 0,48 0,33 0,24 0,24 0,20 0,16 0,14 0,08 0,07 0,07 0,07 0,07 0,06 0,06 0,06 0,05 0,05 0,05 0,04 0,03 0,03 0,02 0,02 0,02 0,01 0,00 0,00 0,00 0,18 0,35 0,53 0,70 0,88 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC Nat Geo Wild Viasat Nature CEE History DISCOVERY CHANNEL Discovery Science Trofey EPOQUE Nauka Animal Planet Da Vinci Learning Rybalka TV Fauna Terra Dacha 1AUTO Travel&Adventure H2 Travel Channel HD Kultura Kus Kus SEA TV EKO TV DOCUBOX HD 36,6 HD HD Life Russian Travel Guide TV AquaStream Documentary channels, Shr %, August 2021
24. Documentary channels, average time spent, August 2021 00:42:55 00:34:36 00:27:27 00:32:15 00:25:09 00:54:22 00:40:50 00:39:46 00:12:14 00:14:41 00:11:10 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Viasat History Viasat Explore CEE NATIONAL GEOGRAPHIC Nat Geo Wild Viasat Nature CEE History DISCOVERY CHANNEL Discovery Science Trofey EPOQUE Nauka Documentary channels, Ats, August 2021
25. News channels, August 2021 • The first place among the news channels is held by the channel Ukraine 24, which viewing share in August has decreased by 0.06 percentage points. up to 2.02% (the channel received 335.1 thousand contacts and an average viewing time of 38.2 minutes). • The viewing share the channel NASH, which ranked second, has increased by 0.10 p.p. up to 1.11%. The channel received 153.7 thousand unique contacts in August and an average viewing time of 56.1 minutes. • PRYAMIY showed a viewing share of 0.74% (added 0.01 p.p.), and ranks third with 179.4 thousand contacts. The average viewing time was 40.8 minutes. • The fourth place belongs to Channel 24 – the viewing share increased by 0.06 p.p. up to 0.53%, the number of contacts with the channel -44.1 thousand. • In fifth place is Espresso TV (the share of views increased by 0.02 p.p. to the level of 0.45%), which generated 193.2 thousand contacts. The total number of contacts IPTV / OTT households had with the news channels throughout Ukraine in August amounted to 1,590 000.
26. News channels, Shr%, August 2021 2,02 1,11 0,74 0,53 0,45 0,33 0,08 0,05 0,05 0,04 0,02 0,02 0,02 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Ukraine 24 NASH PRYAM IY Channel 24 Espresso TV Unian TV Euronews 4 Channel CHP Info 8 Channel Perviy Diloviy Pravda TUT Kyiv.Live D1 Zoryaniy Hrom adske TV NEW S ONE Channel 112 News channels, Shr%, August 2021
27. News channels, average time spent, August 2021 00:38:11 00:56:06 00:40:45 00:30:02 00:21:32 00:18:59 00:20:09 00:12:47 00:08:20 00:06:38 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 Ukraine 24 NASH PRYAMIY Channel 24 Espresso TV Unian TV Euronews 4 Channel CHP Info 8 Channel News channels, Ats, August 2021
28. TV series channels, Shr %, August 2021 0,56 0,38 0,36 0,35 0,25 0,22 0,13 0,09 0,09 0,02 0,00 0,35 0,70 BIGUDI Epic Drama Star Family Param ount Com edy FOX Kinoseriya Bolt Dorama FILM UADRAMA FlixSnip TV series channels, Shr %, August 2021 • The group of TV series channels in August continues to be headed by BIGUDI channel, which has reduced the share of viewing by 0.06 percentage points. up to 0.56% and generated 106.2 thousand contacts with IPTV/OTT households. • In second place is Epic Drama, which viewing share has increased by 0.02 p.p. up to 0.37%. • The third place is taken by Star Family channel with a viewing share of 0.36%. In total, the group of TV series channels has gained 1,180 000 contacts with IPTV/OTT households.
29. TV series channels, average time spent, August 2021 00:54:00 00:34:53 00:32:39 00:29:42 00:19:05 00:46:46 00:21:00 00:24:35 00:16:59 00:08:13 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 BIGUDI Epic Drama Star Family Param ount Com edy FOX Kinoseriya Bolt Dorama FILM UADRAMA FlixSnip TV series channels, Ats, August 2021
30. Music channels, Shr%, August 2021 • M1 ranks first - its viewing share has slightly decreased to 0.48%, followed by EU MUSIC (its share also decreased by 0.04 p.p. to 0.26%). • MUSIC BOX UA is in third place with a viewing share of 0.26%. In overall, the group of music channels has received 1,830 000 contacts in August. 0,48 0,26 0,26 0,22 0,12 0,11 0,06 0,02 0,02 0,02 0,00 0,15 0,30 0,45 0,60 M1 EU MUSIC MUSIC… M2 4ever… OTV InRating MEGOGO… MTV Rocks MTV Hits Music channels, Shr%, August 2021
31. Music channels, average time spent, August 2021 00:39:18 00:30:35 00:30:15 00:26:40 00:34:38 00:16:28 00:09:54 00:04:45 00:22:53 00:20:14 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 EU M USIC M USIC BOX UA M 2 4ever music OTV InRating M EGOGO LIVE M TV Rocks M TV Hits Music channels, Ats, August 2021
32. Regional channels, August 2021 • In August, Channel Kyiv took the first place among regional channels with a viewing share indicator of 0.047%. • NASH channel is in second place with an indicator of 0.045%. • ATR channel, receiving a viewing share of 0.036%, is in third place, while Horizon TV, which viewing share was 0.027%, is in fourth place. • Following them UA:CRIMEA has an indicator within 0.026% of the viewing share. In August, a group of regional channels has received 1,580 000 contacts with IPTV/OTT households throughout Ukraine.
33. Regional channels, Shr %, August 2021 0,047 0,045 0,036 0,027 0,026 0,022 0,020 0,015 0,014 0,014 0,012 0,008 0,008 0,007 0,006 0,005 0,005 0,004 0,004 0,004 0,003 0,003 0,003 0,002 0,002 0,002 0,002 0,002 0,002 0,001 0,001 -0,010 0,010 0,030 0,050 Kyiv Nsah Channel ATR Horizont TV UA:Crimea UA:Kiev Pervyi Kievskiy 34 Channel Chernomorskaya TRK Donbass Pershyi Zahidniy MostVideo Pravda TUT Kiev Pershiy Kabelniy UA:Bukovina UA:Donbas TRK Galicia UA:Dnipro UA:Zakarpattya NTA Pravda TUT Lviv Amediateka1 Sirius 7 Channel (T2) TV 5 Yuzhnaya volna HD ETNO CHANNEL HD RAI UA:Vinnitsya UA:Kharkiv odessa.live Regional channels, Shr %, August 2021
34. Regional channels, average time spent, August 2021 00:08:22 00:05:39 00:05:57 00:06:13 00:06:14 00:13:46 00:05:00 00:12:12 00:06:29 00:05:44 00:06:02 00:13:24 00:08:28 00:04:46 00:05:31 00:05:03 00:09:20 00:05:46 00:05:53 00:06:49 00:04:35 00:06:44 00:05:34 00:03:23 00:03:33 00:03:25 00:05:42 00:07:03 00:04:24 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kyiv Nsah Channel ATR Horizont TV UA:Crim ea UA:Kiev Pervyi Kievskiy 34 Channel Chernom orskaya TRK Donbass Pershyi Zahidniy M ostVideo Pravda TUT Kiev Pershiy Kabelniy UA:Bukovina UA:Donbas TRK Galicia UA:Dnipro UA:Zakarpattya NTA Pravda TUT Lviv Am ediateka1 Sirius 7 Channel (T2) TV 5 Yuzhnaya volna HD ETNO CHANNEL HD RAI UA:Vinnitsya UA:Kharkiv odessa.live Regional channels, Ats, August 2021
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