In this presentation from SearchNorwich 18 in October 2024, Crystal Carter, Head of SEO Comms at Wix, explores the importance of integrating human expertise into AI-driven content creation.
Crystal discuss the evolution of AI in SEO, the significance of user-generated content, and how AI tools can support the content creation process.
For Crystal, AI also stands for 'actual intelligence'. This means we need to emphasise real human opinions to differentiate our content from our competitors and drive engagement.
Watch this talk: https://www.youtube.com/watch?v=lz_potuls-Y
Follow Crystal
LinkedIn: https://www.linkedin.com/in/crystalontheweb/
Website: https://www.crystalcarterseo.com/
Twitter/X: https://x.com/CrystalontheWeb
SERP's Up Podcast: https://www.wix.com/seo/learn/podcast
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