Maybe it isn't JavaScript - Martin Splitt at SearchNorwich 18

In this insightful presentation from SearchNorwich 18, Martin Splitt from Google explores common misconceptions about JavaScript and its impact on SEO.

Martin discusses the tendency of SEO professionals to blame JavaScript for various SEO problems and emphasises the importance of proper troubleshooting methods.

Martin also provides practical advice on using tools like Google Search Console to diagnose and resolve issues, and shares real-world examples of problems that were incorrectly attributed to JavaScript.

Watch this talk: https://www.youtube.com/watch?v=0yedoWKPgo4

This talk is essential for anyone looking to improve their understanding of JavaScript in the context of Google and SEO.

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LinkedIn: https://www.linkedin.com/in/martinsplitt/
SEO Fairy Tales: https://www.youtube.com/playlist?list=PLKoqnv2vTMUNaxNtrwmQAbYlm9Mj96R35

Transcript

2. Maybe…it isn't JavaScript? A glimpse into my life with JavaScript SEO
3. First things first: Is JavaScript the devil?
4. How do I know if it's a JavaScript problem?
5. How do I know if it's a JavaScript problem?
6. Okay, so what's going on here? <- Browser Google ->
7. Well well well…
8. Well well well…
9. So much for "Not a JavaScript problem", huh?
10. Wait…
11. Oh. Oh! Ouhh…
12. Okay but what about this?
13. But that's not there!!!
15. Oh wait… every 10th or so time it is?!
16. WAT?
17. Oh wait…
18. Wait a minute…
19. Huh!
20. Oh wait… this must be Javascript!
21. Alright, what's going on here now?
22. Well, what do we have here?
23. Aha! JavaScript!1!11! fetch(`https://api.martinschee.se/cheese/${id}`) .then(res => res.json()) .then((cheese) => { if (!cheese.exists) { // status already sent, we cannot change :( showErrorPage(); } })
24. Okay fine… but how about we do better? fetch(`https://api.martinschee.se/cheese/${id}`) .then(res => res.json()) .then((cheese) => { if (!cheese.exists) { // redirect to page that gives a 404 window.location.href = '/not-found'; } })
25. Yes. Sometimes it's JavaScript
26. Take away: Debugging - so important! 1 2 3