Five Essential Tools for International SEO - Natalia Witczyk - Search Norwich 15

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself.

From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks.

Never done any International SEO before?
Perfect!
This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time!

A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Transcript

2. 5 ESSENTIAL TOOLS FOR INTERNATIONAL SEO by Natalia Witczyk
3. I'M NATALIA • International SEO Consultant. • Based in Barcelona. • Agency background (first UK, then Spain). Natalia Witczyk 3
4. 5 SEO Tools 5 SEO Problems 5 Examples 5 Search Engines Today:
5. PROBLEM 1: UNDERSTANDING THE SERP
6. In the ever-evolving landscape of search engine results pages…
13. REASON? MORE THAN JUST PERSONALIZATION Right to be forgotten Digital Millennium Copyright Act Government requests 13
14. INVEST IN VPN 1. See results from other countries 2. Get insights into competitors 3. Understand the SERPs Using a VPN is the only reliable way to access Google from other countries
15. Natalia Witczyk 15
16. Do I need to connect to China via VPN to use Baidu?
17. PROBLEM 2: DETECTING INTERNATIONAL TECH SEO ISSUES
18. MY "FAVOURITE" TECH INTERNATIONAL SEO ISSUES 1 Language selector not crawlable 2 Redirects based on IP 3 Language versions without unique URLs
19. OUR SITE WAS RECENTLY LAUNCHED INTO 26 NEW LANGUAGES, BUT THEY ARE JUST NOT GETTING INDEXED New Prospect, last December Natalia Witczyk 19
20. ISSUES WITH INTERNATIONAL CRAWLING? SCREAMING FROG! Turns out all new language versions were orphan sites. Natalia Witczyk 20
21. Language selector not crawlable...
23. LANGUAGE SELECTOR + HREFLANG FIX =
24. PROBLEM 3: KEYWORD RESEARCH AND CONTENT IDEAS
25. WE HAVE A VERY KNOWLEDGEABLE IN HOUSE WRITER, BUT THEY HAVE NO IDEA ABOUT SEO Natalia Witczyk 25
28. PROBLEM 4: TECHNICAL SEO MONITORING, INTERNATIONALLY
29. Every single market has a GSC property and is treated as a client
30. Bing Webmasters: dead easy to set up, useful mostly for tech SEO
31. Baidu Zhanzhang is hard to verify (need a Chinese phone number) but necessary!
32. Naver is still present in S. Korea. Getting verified on its Webmasters is the only way to be shown!
33. PROBLEM 5: RANK TRACKING BEYOND GOOGLE
34. RANK TRACKING BEYOND STANDARD SEs Bing, Yandex, Baidu +++
35. ESSENTIALS FOR INTERNATIONAL SEO Use a Good VPN Audit with Int Context Strategise for the natives Master the Webmaster Tools Track the rankings
36. My favourite tools • https://nordvpn.com/ • https://www.screamingfrog.co.uk/ • https://alsoasked.com/ • https://search.google.com/search-console • https://www.bing.com/webmasters/home • https://ziyuan.baidu.com/login/index • https://searchadvisor.naver.com/console/board • https://www.advancedwebranking.com/free-seo-tools/g oogle-serp-features (bonus: SERP feature comparison)