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Are you really your own customer?

Are you really your own customer?

Identifying your customers' most basic needs, and how "dogfooding" gets in the way.

Seemant Kulleen

October 06, 2013
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  1. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
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    Who are Your Customers?
    Seemant Kulleen @seemantk, in:seemantk
    Silicon Valley Code Camp October 6, 2013

    View Slide

  2. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
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    Our Journey
    .
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    1 Basics
    The Importance of Acknowledgement
    Acknowledgement
    .
    .
    2 Customer Relationships
    Two Relationship Domains
    Mixing Domains
    .
    .
    3 Dogfooding
    Importance
    Irrelevance
    Potential Danger
    .
    .
    4 Concluding Thoughts

    View Slide

  3. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
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    Our Journey
    .
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    1 Basics
    The Importance of Acknowledgement
    Acknowledgement
    .
    .
    2 Customer Relationships
    Two Relationship Domains
    Mixing Domains
    .
    .
    3 Dogfooding
    Importance
    Irrelevance
    Potential Danger
    .
    .
    4 Concluding Thoughts

    View Slide

  4. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
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    Our Journey
    .
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    1 Basics
    The Importance of Acknowledgement
    Acknowledgement
    .
    .
    2 Customer Relationships
    Two Relationship Domains
    Mixing Domains
    .
    .
    3 Dogfooding
    Importance
    Irrelevance
    Potential Danger
    .
    .
    4 Concluding Thoughts

    View Slide

  5. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
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    Our Journey
    .
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    1 Basics
    The Importance of Acknowledgement
    Acknowledgement
    .
    .
    2 Customer Relationships
    Two Relationship Domains
    Mixing Domains
    .
    .
    3 Dogfooding
    Importance
    Irrelevance
    Potential Danger
    .
    .
    4 Concluding Thoughts

    View Slide

  6. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
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    Outline
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    1 Basics
    The Importance of Acknowledgement
    Acknowledgement
    .
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    2 Customer Relationships
    Two Relationship Domains
    Mixing Domains
    .
    .
    3 Dogfooding
    Importance
    Irrelevance
    Potential Danger
    .
    .
    4 Concluding Thoughts

    View Slide

  7. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
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    The Importance of
    Acknowledgement
    The mind we first see in our development is the internal state of our caregiver(s). We
    coo and she smiles, we laugh and his face lights up. So
    we first know
    ourselves as reflected in the other.
    One of the most interesting ideas is that
    our resonance with
    others may actually precede our awareness of
    ourselves.
    Developmentally and evolutionarily, our modern self-awareness circuitry may be built
    upon the more ancient resonance circuits that root us in our social world.
    – Daniel Siegel, Mindsight: The New Science of Personal Transformation.

    View Slide

  8. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
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    Outline
    .
    .
    1 Basics
    The Importance of Acknowledgement
    Acknowledgement
    .
    .
    2 Customer Relationships
    Two Relationship Domains
    Mixing Domains
    .
    .
    3 Dogfooding
    Importance
    Irrelevance
    Potential Danger
    .
    .
    4 Concluding Thoughts

    View Slide

  9. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
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    “You exist”
    Acknowledgement of Existence
    • seen
    • heard
    • understood

    View Slide

  10. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
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    ..
    .
    “You exist”
    Acknowledgement of Existence
    • seen
    • heard
    • understood

    View Slide

  11. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
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    .
    “You exist”
    Acknowledgement of Existence
    • seen
    • heard
    • understood

    View Slide

  12. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
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    “Your existence is beneficial.”
    Acknowledgement of Value
    • appreciation
    • gratitude

    View Slide

  13. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
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    .
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    .
    “Your existence is beneficial.”
    Acknowledgement of Value
    • appreciation
    • gratitude

    View Slide

  14. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
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    .
    ..
    .
    .
    .
    ..
    .
    “Your existence is beneficial.”
    Acknowledgement of Value
    • appreciation
    • gratitude

    View Slide

  15. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
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    Productizing

    View Slide

  16. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
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    ..
    .
    Productizing

    View Slide

  17. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
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    .
    Productizing

    View Slide

  18. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
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    ..
    .
    Outline
    .
    .
    1 Basics
    The Importance of Acknowledgement
    Acknowledgement
    .
    .
    2 Customer Relationships
    Two Relationship Domains
    Mixing Domains
    .
    .
    3 Dogfooding
    Importance
    Irrelevance
    Potential Danger
    .
    .
    4 Concluding Thoughts

    View Slide

  19. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
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    ..
    .
    Social Domain: Implicit Rules
    • Relationship-oriented
    • Manners
    • Market rules are bad manners.
    • Politeness
    • Market rules can be fatal.
    • Tact
    • Market rules not applicable.

    View Slide

  20. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
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    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Social Domain: Implicit Rules
    • Relationship-oriented
    • Manners
    • Market rules are bad manners.
    • Politeness
    • Market rules can be fatal.
    • Tact
    • Market rules not applicable.

    View Slide

  21. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
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    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Social Domain: Implicit Rules
    • Relationship-oriented
    • Manners
    • Market rules are bad manners.
    • Politeness
    • Market rules can be fatal.
    • Tact
    • Market rules not applicable.

    View Slide

  22. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
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    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Social Domain: Implicit Rules
    • Relationship-oriented
    • Manners
    • Market rules are bad manners.
    • Politeness
    • Market rules can be fatal.
    • Tact
    • Market rules not applicable.

    View Slide

  23. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
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    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Social Domain: Implicit Rules
    • Relationship-oriented
    • Manners
    • Market rules are bad manners.
    • Politeness
    • Market rules can be fatal.
    • Tact
    • Market rules not applicable.

    View Slide

  24. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    .
    ..
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    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Social Domain: Implicit Rules
    • Relationship-oriented
    • Manners
    • Market rules are bad manners.
    • Politeness
    • Market rules can be fatal.
    • Tact
    • Market rules not applicable.

    View Slide

  25. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    .
    ..
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    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Social Domain: Implicit Rules
    • Relationship-oriented
    • Manners
    • Market rules are bad manners.
    • Politeness
    • Market rules can be fatal.
    • Tact
    • Market rules not applicable.

    View Slide

  26. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
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    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Market Domain: Acknowledged
    Expectations
    • Transation-oriented
    • Prices
    • Money proxies for value.
    • Social domain skills help negotiate.
    • Agreements
    • Legal documents help rules get understood.
    • Social domain skills help negotiate.

    View Slide

  27. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
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    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Market Domain: Acknowledged
    Expectations
    • Transation-oriented
    • Prices
    • Money proxies for value.
    • Social domain skills help negotiate.
    • Agreements
    • Legal documents help rules get understood.
    • Social domain skills help negotiate.

    View Slide

  28. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
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    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Market Domain: Acknowledged
    Expectations
    • Transation-oriented
    • Prices
    • Money proxies for value.
    • Social domain skills help negotiate.
    • Agreements
    • Legal documents help rules get understood.
    • Social domain skills help negotiate.

    View Slide

  29. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
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    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Market Domain: Acknowledged
    Expectations
    • Transation-oriented
    • Prices
    • Money proxies for value.
    • Social domain skills help negotiate.
    • Agreements
    • Legal documents help rules get understood.
    • Social domain skills help negotiate.

    View Slide

  30. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
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    .
    ..
    .
    .
    .
    ..
    .
    Market Domain: Acknowledged
    Expectations
    • Transation-oriented
    • Prices
    • Money proxies for value.
    • Social domain skills help negotiate.
    • Agreements
    • Legal documents help rules get understood.
    • Social domain skills help negotiate.

    View Slide

  31. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
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    ..
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    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Market Domain: Acknowledged
    Expectations
    • Transation-oriented
    • Prices
    • Money proxies for value.
    • Social domain skills help negotiate.
    • Agreements
    • Legal documents help rules get understood.
    • Social domain skills help negotiate.

    View Slide

  32. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
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    .
    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Market Domain: Acknowledged
    Expectations
    • Transation-oriented
    • Prices
    • Money proxies for value.
    • Social domain skills help negotiate.
    • Agreements
    • Legal documents help rules get understood.
    • Social domain skills help negotiate.

    View Slide

  33. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
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    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Outline
    .
    .
    1 Basics
    The Importance of Acknowledgement
    Acknowledgement
    .
    .
    2 Customer Relationships
    Two Relationship Domains
    Mixing Domains
    .
    .
    3 Dogfooding
    Importance
    Irrelevance
    Potential Danger
    .
    .
    4 Concluding Thoughts

    View Slide

  34. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
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    .
    ..
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    .
    ..
    .
    Market rules into Social Domain
    Potentially fatal.

    View Slide

  35. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
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    .
    ..
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    ..
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    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Social rules into Market Domain
    Mostly harmless.

    View Slide

  36. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
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    ..
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    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Outline
    .
    .
    1 Basics
    The Importance of Acknowledgement
    Acknowledgement
    .
    .
    2 Customer Relationships
    Two Relationship Domains
    Mixing Domains
    .
    .
    3 Dogfooding
    Importance
    Irrelevance
    Potential Danger
    .
    .
    4 Concluding Thoughts

    View Slide

  37. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
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    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Why It’s Important
    • Powerful show of self-confidence
    • Pulls on primitive cues.

    View Slide

  38. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
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    .
    .
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    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Why It’s Important
    • Powerful show of self-confidence
    • Pulls on primitive cues.

    View Slide

  39. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
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    .
    .
    ..
    .
    When is it Important?
    • Important before others declare you valuable.
    • Self-confidence is always important.

    View Slide

  40. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
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    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    When is it Important?
    • Important before others declare you valuable.
    • Self-confidence is always important.

    View Slide

  41. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
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    .
    .
    ..
    .
    .
    .
    ..
    .
    Outline
    .
    .
    1 Basics
    The Importance of Acknowledgement
    Acknowledgement
    .
    .
    2 Customer Relationships
    Two Relationship Domains
    Mixing Domains
    .
    .
    3 Dogfooding
    Importance
    Irrelevance
    Potential Danger
    .
    .
    4 Concluding Thoughts

    View Slide

  42. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
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    ..
    .
    .
    .
    ..
    .
    Why It’s Irrelevant
    • Dogs eat almost anything.

    View Slide

  43. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
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    ..
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    .
    ..
    .
    When is Irrelevance?
    • Starts when someone else finds you valuable.
    • You are no longer your primary customer.

    View Slide

  44. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
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    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    When is Irrelevance?
    • Starts when someone else finds you valuable.
    • You are no longer your primary customer.

    View Slide

  45. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
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    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Outline
    .
    .
    1 Basics
    The Importance of Acknowledgement
    Acknowledgement
    .
    .
    2 Customer Relationships
    Two Relationship Domains
    Mixing Domains
    .
    .
    3 Dogfooding
    Importance
    Irrelevance
    Potential Danger
    .
    .
    4 Concluding Thoughts

    View Slide

  46. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
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    .
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    ..
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    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Why It’s Potentially Dangerous
    • Excludes the importance of actual paying customers.
    • Compromises acknowledgement.
    • Compromises appreciation.
    • Increases Arrogance.
    • Wastes time & energy (Not-invented-here).

    View Slide

  47. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
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    ..
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    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Why It’s Potentially Dangerous
    • Excludes the importance of actual paying customers.
    • Compromises acknowledgement.
    • Compromises appreciation.
    • Increases Arrogance.
    • Wastes time & energy (Not-invented-here).

    View Slide

  48. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
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    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Why It’s Potentially Dangerous
    • Excludes the importance of actual paying customers.
    • Compromises acknowledgement.
    • Compromises appreciation.
    • Increases Arrogance.
    • Wastes time & energy (Not-invented-here).

    View Slide

  49. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
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    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Why It’s Potentially Dangerous
    • Excludes the importance of actual paying customers.
    • Compromises acknowledgement.
    • Compromises appreciation.
    • Increases Arrogance.
    • Wastes time & energy (Not-invented-here).

    View Slide

  50. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
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    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Why It’s Potentially Dangerous
    • Excludes the importance of actual paying customers.
    • Compromises acknowledgement.
    • Compromises appreciation.
    • Increases Arrogance.
    • Wastes time & energy (Not-invented-here).

    View Slide

  51. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
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    ..
    .
    .
    .
    ..
    .
    Loyalty
    • As long as your price is reasonable, you get to stay.
    • As long as I am valuable to you, I will stay.
    • Acknowledgement
    • Appreciation

    View Slide

  52. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
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    ..
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    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Loyalty
    • As long as your price is reasonable, you get to stay.
    • As long as I am valuable to you, I will stay.
    • Acknowledgement
    • Appreciation

    View Slide

  53. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
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    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Loyalty
    • As long as your price is reasonable, you get to stay.
    • As long as I am valuable to you, I will stay.
    • Acknowledgement
    • Appreciation

    View Slide

  54. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
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    .
    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Loyalty
    • As long as your price is reasonable, you get to stay.
    • As long as I am valuable to you, I will stay.
    • Acknowledgement
    • Appreciation

    View Slide

  55. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
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    .
    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Arrogance
    • "I" am the most important one.
    • "You" are less important.
    • You are less valuable.
    • Insecurity: arrogance is the overcompensating
    response.
    • Self-confidence is always important.

    View Slide

  56. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
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    .
    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Arrogance
    • "I" am the most important one.
    • "You" are less important.
    • You are less valuable.
    • Insecurity: arrogance is the overcompensating
    response.
    • Self-confidence is always important.

    View Slide

  57. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
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    ..
    .
    .
    .
    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Arrogance
    • "I" am the most important one.
    • "You" are less important.
    • You are less valuable.
    • Insecurity: arrogance is the overcompensating
    response.
    • Self-confidence is always important.

    View Slide

  58. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
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    .
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    ..
    .
    .
    .
    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Arrogance
    • "I" am the most important one.
    • "You" are less important.
    • You are less valuable.
    • Insecurity: arrogance is the overcompensating
    response.
    • Self-confidence is always important.

    View Slide

  59. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    .
    ..
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    ..
    .
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    ..
    .
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    ..
    .
    .
    .
    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Arrogance
    • "I" am the most important one.
    • "You" are less important.
    • You are less valuable.
    • Insecurity: arrogance is the overcompensating
    response.
    • Self-confidence is always important.

    View Slide

  60. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    .
    ..
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    ..
    .
    .
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    ..
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    ..
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    ..
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    ..
    .
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Summary
    • Acknowledge your customers. STFU.
    • Enable your customers to add value.
    • humility
    • appreciation

    View Slide

  61. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
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    Summary
    • Acknowledge your customers. STFU.
    • Enable your customers to add value.
    • humility
    • appreciation

    View Slide

  62. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
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    .
    .
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    ..
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    ..
    .
    Summary
    • Acknowledge your customers. STFU.
    • Enable your customers to add value.
    • humility
    • appreciation

    View Slide

  63. Who are Your
    Customers?
    Seemant
    Kulleen
    @seemantk,
    in:seemantk
    Basics
    The Importance of
    Acknowledgement
    Acknowledgement
    Customer
    Relationships
    Two Relationship
    Domains
    Mixing Domains
    Dogfooding
    Importance
    Irrelevance
    Potential Danger
    Concluding
    Thoughts
    Summary
    .
    .
    .
    ..
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    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    .
    .
    ..
    .
    Summary
    • Acknowledge your customers. STFU.
    • Enable your customers to add value.
    • humility
    • appreciation

    View Slide