Are you really your own customer?

Seemant Kulleen

October 06, 2013

9k

Are you really your own customer?

Identifying your customers' most basic needs, and how "dogfooding" gets in the way.

Seemant Kulleen

October 06, 2013

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Transcript

Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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Who are Your Customers?
Seemant Kulleen @seemantk, in:seemantk
Silicon Valley Code Camp October 6, 2013

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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Our Journey
.
.
1 Basics
The Importance of Acknowledgement
Acknowledgement
.
.
2 Customer Relationships
Two Relationship Domains
Mixing Domains
.
.
3 Dogfooding
Importance
Irrelevance
Potential Danger
.
.
4 Concluding Thoughts

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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Our Journey
.
.
1 Basics
The Importance of Acknowledgement
Acknowledgement
.
.
2 Customer Relationships
Two Relationship Domains
Mixing Domains
.
.
3 Dogfooding
Importance
Irrelevance
Potential Danger
.
.
4 Concluding Thoughts

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
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Our Journey
.
.
1 Basics
The Importance of Acknowledgement
Acknowledgement
.
.
2 Customer Relationships
Two Relationship Domains
Mixing Domains
.
.
3 Dogfooding
Importance
Irrelevance
Potential Danger
.
.
4 Concluding Thoughts

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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Our Journey
.
.
1 Basics
The Importance of Acknowledgement
Acknowledgement
.
.
2 Customer Relationships
Two Relationship Domains
Mixing Domains
.
.
3 Dogfooding
Importance
Irrelevance
Potential Danger
.
.
4 Concluding Thoughts

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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Outline
.
.
1 Basics
The Importance of Acknowledgement
Acknowledgement
.
.
2 Customer Relationships
Two Relationship Domains
Mixing Domains
.
.
3 Dogfooding
Importance
Irrelevance
Potential Danger
.
.
4 Concluding Thoughts

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
.
..
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The Importance of
Acknowledgement
The mind we first see in our development is the internal state of our caregiver(s). We
coo and she smiles, we laugh and his face lights up. So
we first know
ourselves as reflected in the other.
One of the most interesting ideas is that
our resonance with
others may actually precede our awareness of
ourselves.
Developmentally and evolutionarily, our modern self-awareness circuitry may be built
upon the more ancient resonance circuits that root us in our social world.
– Daniel Siegel, Mindsight: The New Science of Personal Transformation.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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Outline
.
.
1 Basics
The Importance of Acknowledgement
Acknowledgement
.
.
2 Customer Relationships
Two Relationship Domains
Mixing Domains
.
.
3 Dogfooding
Importance
Irrelevance
Potential Danger
.
.
4 Concluding Thoughts

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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“You exist”
Acknowledgement of Existence
• seen
• heard
• understood

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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“You exist”
Acknowledgement of Existence
• seen
• heard
• understood

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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“You exist”
Acknowledgement of Existence
• seen
• heard
• understood

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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“Your existence is beneﬁcial.”
Acknowledgement of Value
• appreciation
• gratitude

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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.
“Your existence is beneﬁcial.”
Acknowledgement of Value
• appreciation
• gratitude

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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.
“Your existence is beneﬁcial.”
Acknowledgement of Value
• appreciation
• gratitude

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
.
..
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Productizing

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
.
..
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Productizing

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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Productizing

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
.
..
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Outline
.
.
1 Basics
The Importance of Acknowledgement
Acknowledgement
.
.
2 Customer Relationships
Two Relationship Domains
Mixing Domains
.
.
3 Dogfooding
Importance
Irrelevance
Potential Danger
.
.
4 Concluding Thoughts

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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Social Domain: Implicit Rules
• Relationship-oriented
• Manners
• Market rules are bad manners.
• Politeness
• Market rules can be fatal.
• Tact
• Market rules not applicable.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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Social Domain: Implicit Rules
• Relationship-oriented
• Manners
• Market rules are bad manners.
• Politeness
• Market rules can be fatal.
• Tact
• Market rules not applicable.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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Social Domain: Implicit Rules
• Relationship-oriented
• Manners
• Market rules are bad manners.
• Politeness
• Market rules can be fatal.
• Tact
• Market rules not applicable.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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Social Domain: Implicit Rules
• Relationship-oriented
• Manners
• Market rules are bad manners.
• Politeness
• Market rules can be fatal.
• Tact
• Market rules not applicable.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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Social Domain: Implicit Rules
• Relationship-oriented
• Manners
• Market rules are bad manners.
• Politeness
• Market rules can be fatal.
• Tact
• Market rules not applicable.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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Social Domain: Implicit Rules
• Relationship-oriented
• Manners
• Market rules are bad manners.
• Politeness
• Market rules can be fatal.
• Tact
• Market rules not applicable.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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Social Domain: Implicit Rules
• Relationship-oriented
• Manners
• Market rules are bad manners.
• Politeness
• Market rules can be fatal.
• Tact
• Market rules not applicable.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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Market Domain: Acknowledged
Expectations
• Transation-oriented
• Prices
• Money proxies for value.
• Social domain skills help negotiate.
• Agreements
• Legal documents help rules get understood.
• Social domain skills help negotiate.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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Market Domain: Acknowledged
Expectations
• Transation-oriented
• Prices
• Money proxies for value.
• Social domain skills help negotiate.
• Agreements
• Legal documents help rules get understood.
• Social domain skills help negotiate.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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Market Domain: Acknowledged
Expectations
• Transation-oriented
• Prices
• Money proxies for value.
• Social domain skills help negotiate.
• Agreements
• Legal documents help rules get understood.
• Social domain skills help negotiate.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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.
Market Domain: Acknowledged
Expectations
• Transation-oriented
• Prices
• Money proxies for value.
• Social domain skills help negotiate.
• Agreements
• Legal documents help rules get understood.
• Social domain skills help negotiate.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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.
Market Domain: Acknowledged
Expectations
• Transation-oriented
• Prices
• Money proxies for value.
• Social domain skills help negotiate.
• Agreements
• Legal documents help rules get understood.
• Social domain skills help negotiate.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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.
Market Domain: Acknowledged
Expectations
• Transation-oriented
• Prices
• Money proxies for value.
• Social domain skills help negotiate.
• Agreements
• Legal documents help rules get understood.
• Social domain skills help negotiate.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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.
Market Domain: Acknowledged
Expectations
• Transation-oriented
• Prices
• Money proxies for value.
• Social domain skills help negotiate.
• Agreements
• Legal documents help rules get understood.
• Social domain skills help negotiate.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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Outline
.
.
1 Basics
The Importance of Acknowledgement
Acknowledgement
.
.
2 Customer Relationships
Two Relationship Domains
Mixing Domains
.
.
3 Dogfooding
Importance
Irrelevance
Potential Danger
.
.
4 Concluding Thoughts

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
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Market rules into Social Domain
Potentially fatal.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
.
..
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Social rules into Market Domain
Mostly harmless.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
.
..
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..
.
Outline
.
.
1 Basics
The Importance of Acknowledgement
Acknowledgement
.
.
2 Customer Relationships
Two Relationship Domains
Mixing Domains
.
.
3 Dogfooding
Importance
Irrelevance
Potential Danger
.
.
4 Concluding Thoughts

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
.
..
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Why It’s Important
• Powerful show of self-conﬁdence
• Pulls on primitive cues.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
.
..
.
.
.
..
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Why It’s Important
• Powerful show of self-conﬁdence
• Pulls on primitive cues.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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When is it Important?
• Important before others declare you valuable.
• Self-conﬁdence is always important.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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When is it Important?
• Important before others declare you valuable.
• Self-conﬁdence is always important.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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Outline
.
.
1 Basics
The Importance of Acknowledgement
Acknowledgement
.
.
2 Customer Relationships
Two Relationship Domains
Mixing Domains
.
.
3 Dogfooding
Importance
Irrelevance
Potential Danger
.
.
4 Concluding Thoughts

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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Why It’s Irrelevant
• Dogs eat almost anything.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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When is Irrelevance?
• Starts when someone else ﬁnds you valuable.
• You are no longer your primary customer.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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When is Irrelevance?
• Starts when someone else ﬁnds you valuable.
• You are no longer your primary customer.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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.
Outline
.
.
1 Basics
The Importance of Acknowledgement
Acknowledgement
.
.
2 Customer Relationships
Two Relationship Domains
Mixing Domains
.
.
3 Dogfooding
Importance
Irrelevance
Potential Danger
.
.
4 Concluding Thoughts

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
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..
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Why It’s Potentially Dangerous
• Excludes the importance of actual paying customers.
• Compromises acknowledgement.
• Compromises appreciation.
• Increases Arrogance.
• Wastes time & energy (Not-invented-here).

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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.
Why It’s Potentially Dangerous
• Excludes the importance of actual paying customers.
• Compromises acknowledgement.
• Compromises appreciation.
• Increases Arrogance.
• Wastes time & energy (Not-invented-here).

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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..
.
Why It’s Potentially Dangerous
• Excludes the importance of actual paying customers.
• Compromises acknowledgement.
• Compromises appreciation.
• Increases Arrogance.
• Wastes time & energy (Not-invented-here).

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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..
.
Why It’s Potentially Dangerous
• Excludes the importance of actual paying customers.
• Compromises acknowledgement.
• Compromises appreciation.
• Increases Arrogance.
• Wastes time & energy (Not-invented-here).

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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.
..
.
Why It’s Potentially Dangerous
• Excludes the importance of actual paying customers.
• Compromises acknowledgement.
• Compromises appreciation.
• Increases Arrogance.
• Wastes time & energy (Not-invented-here).

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
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.
Loyalty
• As long as your price is reasonable, you get to stay.
• As long as I am valuable to you, I will stay.
• Acknowledgement
• Appreciation

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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.
..
.
Loyalty
• As long as your price is reasonable, you get to stay.
• As long as I am valuable to you, I will stay.
• Acknowledgement
• Appreciation

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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..
.
.
.
..
.
Loyalty
• As long as your price is reasonable, you get to stay.
• As long as I am valuable to you, I will stay.
• Acknowledgement
• Appreciation

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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.
.
.
..
.
Loyalty
• As long as your price is reasonable, you get to stay.
• As long as I am valuable to you, I will stay.
• Acknowledgement
• Appreciation

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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Arrogance
• "I" am the most important one.
• "You" are less important.
• You are less valuable.
• Insecurity: arrogance is the overcompensating
response.
• Self-conﬁdence is always important.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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.
..
.
.
.
..
.
Arrogance
• "I" am the most important one.
• "You" are less important.
• You are less valuable.
• Insecurity: arrogance is the overcompensating
response.
• Self-conﬁdence is always important.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
.
..
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Arrogance
• "I" am the most important one.
• "You" are less important.
• You are less valuable.
• Insecurity: arrogance is the overcompensating
response.
• Self-conﬁdence is always important.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
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.
.
..
.
.
.
..
.
Arrogance
• "I" am the most important one.
• "You" are less important.
• You are less valuable.
• Insecurity: arrogance is the overcompensating
response.
• Self-conﬁdence is always important.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
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..
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.
.
.
..
.
.
.
..
.
Arrogance
• "I" am the most important one.
• "You" are less important.
• You are less valuable.
• Insecurity: arrogance is the overcompensating
response.
• Self-conﬁdence is always important.

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
.
..
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Summary
• Acknowledge your customers. STFU.
• Enable your customers to add value.
• humility
• appreciation

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
.
..
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..
.
Summary
• Acknowledge your customers. STFU.
• Enable your customers to add value.
• humility
• appreciation

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
.
..
.
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.
.
.
..
.
Summary
• Acknowledge your customers. STFU.
• Enable your customers to add value.
• humility
• appreciation

View Slide
Who are Your
Customers?
Seemant
Kulleen
@seemantk,
in:seemantk
Basics
The Importance of
Acknowledgement
Acknowledgement
Customer
Relationships
Two Relationship
Domains
Mixing Domains
Dogfooding
Importance
Irrelevance
Potential Danger
Concluding
Thoughts
Summary
.
.
.
..
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.
Summary
• Acknowledge your customers. STFU.
• Enable your customers to add value.
• humility
• appreciation

View Slide