The Secret to Hosting a Successful Global YouTube Live Show

Jo will share the insights from SEO Office Hours show and how you can also build a YouTube show that has global reach on a limited budget. She will share how, in a competitive industry, you can also create a platform that generates traction, visibility and also leads for your company and your own personal brand.

The audience will learn:
- How to build up a following for a show
- The different ways to stream to YouTube
- How to make an impact in a competitive industry
* Bring individuals together for a common goal
- How to manage those “awkward” live questions/answers from the audience and sometimes from guests
- How to offer a platform for all speakers from different parts of the world
* How to build trust and reliability
- Where to find speakers even if you have not met or been in touch with them before
- How to promote and have a diverse range of speakers presenting a variety of topics

PLUS How to get well known speakers to come on the show and how to then get onto those well known speakers/companies’ shows where you have wanted to be a guest.

Transcript

1. Digital Nomad Summit November 15, 2025 searchldn.com Jo Juliana Turnbull
2. 2 Jo Juliana Turnbull • Growth Marketer Senior Manager at Holafly • 20+ years working in sales and marketing, SaaS, fintech and brands. • Account Director at Wavemaker London and Business Director iProspect Sydney • Organise digital marketing group called Search London and Search Barcelona 15 years • SEJ Marketer of the Year 2025 • EU and Company Cultures Awards Judge • Chartered Marketer Copyright - @SearchLDN
3. 3 YouTube co-host • Ran 5 YouTube shows including 3 with a company • Set up 2 YouTube shows in the pandemic • 6+ years experience running podcasts Copyright - @SearchLDN
4. 4 The Secret to Hosting a Successful Global YouTube Live Show Copyright - @SearchLDN
5. 5 Agenda • Start • Find a need and the gap in the market • Results • Community • Platforms to run a show • Strategy and plan • Q & A Copyright - @SearchLDN
6. 6 Make the decision to start “The hardest part is starting. Once you get that out of the way, you’ll find the rest of the journey much easier.” – Simon Sinek Copyright - @SearchLDN
7. 7 SEO is confusing, we need answers - Mike loved Google’s view SEO Office Hours - SEO’s were lacking a Q and A video style format on a regular basis on one time zone where we could submit our burning questions. Copyright - @SearchLDN
8. 8 Google started, but we can do better Copyright - @SearchLDN
9. 9 We have developed our show Copyright - @SearchLDN
10. 10 And now running for 2 years Copyright - @SearchLDN
11. 11 Been featured on Google’s podcast Copyright - @SearchLDN
12. 12 And in numerous publications Copyright - @SearchLDN
13. 13 On the main stage of 4000 attendees Copyright - @SearchLDN
14. 14 And won an award! • Best performing post on Linkedin • 3000 impressions Copyright - @SearchLDN
15. 15 We have over 100k views Copyright - @SearchLDN
16. 16 We rank number 1 for our key term Copyright - @SearchLDN
17. 17 PLUS AI Overviews Copyright - @SearchLDN
18. 18 Best performing video Copyright - @SearchLDN
19. 19 Have built up our own mini community Copyright - @SearchLDN • 30 - 50 regular guests each week • 1k - 5.6k views per episode • Audience calling in from 10 different locations • Guests come back weekly
20. 20 So where do we start? • For us, consistency was key • We run this show every Friday morning at 9:30am GMT/BST • We answer 6 - 7 questions per episode • Provide a welcoming environment Copyright - @SearchLDN
21. 21 Consistency is Key • “McKinsey found removing inconsistencies across a customer’s journey and maximising satisfaction could help boost revenue by up to 15% while, lowering the cost of serving customers by 20%.” • “It may not seem sexy, but consistency is the secret ingredient to making customers happy.” Copyright - @SearchLDN
22. 22 Being open for all • This means having it on YouTube (free) • Allowing anyone to submit questions • Anyone can be on the show • No “celebrities” only Copyright - @SearchLDN
23. 23 We involve people from our community We promote anyone that is active in our search industry. You do not need to be a major superstar to be special guest on the show. Copyright - @SearchLDN
24. 24 Be active in your community, pay it forward Copyright - @SearchLDN
25. 25 If you do not know, ask for referrals, do not ask the same people • We always promote first-time speakers at SEO Office Hours • It is important to have a diverse line up • Ask speakers that compliment one another Copyright - @SearchLDN
26. 26 I had run a show before but it had never been as successful Learn from what DID NOT Work Copyright - @SearchLDN
27. 27 If you fail, review and try again “To be successful, you need to fail 16% of the time.” Copyright - @SearchLDN Source: Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most by Adam Alter.
28. 28 Fail well and try again “The answer is not just to fail, but to fail well, and some people fail better than others.” Copyright - @SearchLDN
29. 29 Platforms for Podcasts • Stream live direct to YouTube - use StreamYard • Record live - use Zoom • Record live - use BrightTalk Copyright - @SearchLDN
30. 30 Streamyard • Quick to set up and easy to use. It allows guests to join from their browser or phone and there is no software to download. • - Pros - easy to use, no software download needed for audience, free to try, comments save on YouTube • - Cons - cannot amend the video as it is streamed directly to YouTube and there is a cost per month and guests need to have a YouTube account to leave comments Copyright - @SearchLDN
31. 31 Zoom • We use Zoom for SEO Office Hours as we record the call and then can make small edits (removing the ums and ahs) before uploading to YouTube. • Pros - easy to use, the audience can interact easily with each other, leaving comments • Cons - there is a fee per month, depending on the number of attendees you want to join, the comments are not saved Copyright - @SearchLDN
32. 32 BrightTalk • It allows you to see how many people have watched your show on demand after it has taken place. However, it does require users to sign up to BrightTalk. • Pros - Ability to see the number of registrations and attendees plus people who have watched on demand • Cons - You lose attendees as they have to register with Brighttalk, there is no common chat where users can see what other questions everyone has asked. Copyright - @SearchLDN
33. 33 Define your strategy and then plan "Strategy is the creation of a unique and valuable position, involving a different set of activities." from Michael Porter It is the “why” and the “what” Copyright - @SearchLDN
34. 34 Strategy vs Plan • Plan is the “how” • It can feel more comfortable to start planning instead of working on the strategy but strategy is just as important. Copyright - @SearchLDN
35. 35 Ask yourself about the objectives of the show • Build brand awareness • Grow an audience • Educate this audience • Generate leads Copyright - @SearchLDN
36. 36 Is it for branding or lead gen? • Plan the themes for the shows around these goals • It can work for both, just make sure the teams are working towards the same KPIs Copyright - @SearchLDN
37. 37 Daily show for 6 weeks for lead gen • Ran a YouTube series called Tea Time SEO • Created content off the back of the episodes • Episodes focused on key aspects of search such as Tech SEO, On Page, Keyword Research, Digital PR. • Created guides from some of these episodes on these topics • Recorded the shows live via Streamyard Copyright - @SearchLDN
38. 38 We ran the show for another 18 months • 500+ leads in the first 6 weeks • Increased the number of YouTube subscribers by 50% • Copied by another three agencies Copyright - @SearchLDN
39. 39 There is more we can do - Create shorts as Google are doing, answering one question per video - Run the show in more languages BUT until we have more resources, we want to focus on the one show per week as that has worked well so far. Copyright - @SearchLDN
40. 40 Resources depend on you • 4 hours per week • We meet the special guests the day before to run through questions • We create the artwork for each episode • We do a 30 sec video promoting the show • Post production - Mike also does some minor edits to the videos before uploading them to YouTube. Copyright - @SearchLDN
41. 41 Recap • Start • Find a need and the gap in the market • Results • Community • Platforms to run a show • Strategy and plan Copyright - @SearchLDN
42. 42 Come on the show ! Copyright - @SearchLDN Goodsignals.com/seo-office-hours/
43. 43 Be part of Search Barcelona Copyright - @SearchLDN Linkedin @SearchLDN
44. THANK YOU Connect with me on Linkedin • Linkedin.com/company/searchldn/ • Linkedin.com/in/j-turnbull/ Ingoude Company @Reallygreatsite Stay in touch searchln.com