SocialMedia impact in Local SEO

How to use social media for improving your Google Rankings

Transcript

1. Using Social Media for Improving Local Ranking Results Sergiu Draganus CEO KeywordSearchRankings.com
2. What are the Local Rankings? • Google Venice Update and the impact in the SearchEngineResultPages
3. Why Local is Important? • more than 24% of the Google searches are different based on the search location What does this mean? - small business ( opportunity ) - national business (selfmonitoring local online presence ) - international corporation ( brand awareness )
4. Small Business - Opportunity keyword: pizza google.ro
5. National Business - monitoring Check your site’s SERPs position on different cities
6. International corporation Check brand awareness – Global View
7. Keywords - types • explicit keywords: pizza London, hotel Milano keyword + location • implicit keywords: pizza delivery, hotel, BMW keyword only
8. Explicit keywords rankings keyword: pizza London google.co.uk
9. Implicit Keywords keyword: pizza google.co.uk
10. How to build the right Local SEO Strategy? - Identify Keywords on your niche market - Check each keyword’s type - Check keyword competition level - Build individual strategies for each keyword type
11. Local Rankings SEO factors - Physical Address in City of Search / Google Places - presence - Domain Authority of Website - City name in Places Landing Page Title - Quantity of Native Google Places Reviews - Full Address and Local Phone Number on the Contact Page - Quantity of Third-Party Traditional Reviews - Velocity of Native Google Places Reviews - Reviews from Good Authority Social Media Accounts - GeoTagged Media Associated with Business (e.g. Panoramio, Flickr, YouTube, Pinterest ) source: http://www.davidmihm.com/local-search-ranking-factors.shtml
12. Using Social Media for improving Local Ranking Results Social Media advantage is to offer easy access to: • local communities • local reviews • local directories • virality through local communities
13. Using Social Media for improving Local Ranking Results Social Media drives traffic and improves SEO: - direct: likes, +1es, shares, updates, tweets - indirect: by improving SERP rankings
14. Using Social Media for improving Local Ranking Results Social Media URLs rank higher because of the domain authority level.
15. Using Social Media for improving Local Ranking Results How to increase site authority via Social Media: - do follow SM links – Google+ allows it - social bookmarking - citations on local communities - review articles on local blogs - blogrolls or recommendation backlinks - user behavior
16. Monitoring Local SEO Rankings Search queries attributes: - depersonalized ( cookies deleted ) - exact location match ( user’s geolocation ) - Google engine TLD or ccTLD - search language - device type - real-time reports generation
17. KeywordSearchRankings.com Bulk Live Local Customizable SERP Ranking Reports building platform on more than 150 countries and 2500+ cities (multi- language character set )
18. Local SEO advice • - the SEO via Social Media - must be a continuous process - never delete local contact presence, pages, etc • - Social Media should be done by someone inside the company or with a good understanding and with a high commitment level • - reviews, links, shares, updates velocity can have peeks but must be continuous and the average shall easily grow • - monitor and continuously improve your SEO strategy according to other related factors
19. Thank You Sergiu Draganus CEO & cofounder Keyword Search Rankings twitter: @sergiuliano www.KeySR.com