Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Speaker Deck
PRO
Sign in
Sign up
for free
Web Content From a Designer's Perspective
SGV Web Designers & Developers Meetup
April 24, 2013
Design
3
120
Web Content From a Designer's Perspective
Looking at web content through the eyes of a designer.
SGV Web Designers & Developers Meetup
April 24, 2013
Tweet
Share
More Decks by SGV Web Designers & Developers Meetup
See All by SGV Web Designers & Developers Meetup
sgvwdd
0
87
sgvwdd
3
530
Other Decks in Design
See All in Design
chadwickw
0
170
transit_kix
2
130
kakukoki
0
190
rvillarreal
0
250
nobtak
0
350
rvillarreal
0
120
sansan_p_design
1
910
yuenwang
0
250
sketchysoul
0
180
danpark001
1
2.9k
ymdsko
2
4.8k
morganepeng
1
570
Featured
See All Featured
holman
448
130k
thoeni
4
550
matthewcrist
73
7.5k
roundedbygravity
241
21k
bermonpainter
342
26k
lauravandoore
11
1.2k
michaelherold
225
8.5k
keathley
17
640
gr2m
83
11k
vanstee
116
4.8k
cromwellryan
101
5.9k
eileencodes
113
25k
Transcript
Content from a designer’s perspective
Content vs. Design
Design “It takes about 50 milliseconds (that’s 0.05 seconds) for
users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave” -2012 Google Study
None
None
Content
“Content is King”
None
None
Good design gets visitors to stay on a website Good
content keeps visitors coming back +
Designing for Content
Get All of the Content Up Front
None
…unless we’re talking about cupcake ipsum! Cupcake ipsum dolor sit
amet chupa chups marzipan chocolate cake. Bear claw I love muffin jelly wypas pastry carrot cake cookie. Topping caramels faworki chupa chups. I love tart sweet. Jelly liquorice tiramisu jujubes. Powder cake halvah I love. Cookie I love dessert biscuit cheesecake donut. Tart sesame snaps pudding toffee caramels pastry brownie pastry.
Think “Lifestyle” and Not “Launch”
Make Sure Content is Scan-able
None
None
None
Utilize Typography and Images
vs.
None
None
None
None
Use Whitespace
None
None
None
Follow Web Patterns
None
None
Have a Search Bar
None
None
Developers? UX Designers? Project Managers? Content Strategists?
None
None
None
None
None
None
None
References • http://www.onextrapixel.com/2011/02/23/planning-for-a-content-heavy-web-design/ • http://www.shayhowe.com/web-design/web-content-strategy/ • http://www.urbanfonts.com/blog/2013/02/serif-vs-sans-the-final-battle/ • http://www.vanseodesign.com/web-design/is-content-necessary/ •
http://research.google.com/pubs/pub38315.html • http://conversionxl.com/first-impressions-matter-the-importance-of-great-visual-design/ • http://googleresearch.blogspot.com/2012/08/users-love-simple-and-familiar-designs.html • http://www.livescience.com/10429-impressions-difficult-change-study.html • http://www.alexa.com/topsites/countries/US Images: • http://www.hongkiat.com/blog/beautiful-website-search-box-ui-design/ • http://blog.kissmetrics.com/common-website-navigation-mistakes/ • http://www.griplimited.com/ • http://blog.hiledesign.com/lorem-what/2439/ • http://www.facebook.com/ • http://www.bing.com/ • http://craigslist.org/ • http://en.wikipedia.org/wiki/Main_Page • http://www.nytimes.com/ • http://www.usatoday.com/ • http://www.newyorker.com/ • http://jacksonvilleartwalk.com/#media • http://austinbeerworks.com/beer/ • http://heymosaic.com/ • http://www.empellon.com/cocina/#close • http://www.apple.com/ • http://mailchimp.com/ • http://www.wired.com/ • http://www.maisonmartinmargiela.com/ • http://venturebeat.com/ • http://singlefunction.com/wordpress/wp-content/themes/showcastic/styles/common/images/clutter_example.jpg • http://www.reddit.com/ • http://www.custommade.com/ • http://www.indiegogo.com/