Web design is a complex subject where every element should work like a clock. People pay close attention to colors, typography, readability, high-quality pictures, composition, etc. Around 38% of people will close a website which design they don’t like. By creating the right mixture, one can establish a steel-strong connection between the company and its customers. However, there is one element that is often overlooked by junior specialists. These are textures.
A texture used for web design is usually an image resembling some kind of surface from the real world: dirt, stains, old paper, metal, etc. The key advantage is replicating our sensations like touching or seeing.
There are several reasons why one can use textures for web design:
- Evoke certain feelings
- Guide the users’ attention
- Create excitement above the website’s ‘fold’
- Immerse into the atmosphere
Although textures have lots of advantages, they are heavy visual elements. That’s why it is wise to follow several rules then using them. Discover these rules to create a solid-looking website design: