Explore Digital Marketing as a whole

Digital Marketing covers essential digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing, analytics, and online advertising. Students / Working Professionals / Entrepreneur/ Business Owners would learn how to plan, execute, and optimize digital marketing campaigns across multiple platforms.

Transcript

1. - Sharayu Varur
2. Introduction  Digital marketing is the marketing using both online and offline digital technologies.  It helps the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
3. Roadmap of Digital Marketing :-
5. Search Engine Optimization (SEO) Search Engine Optimization (S.E.O) is the process of making your website/web pages better for search engines, so that it can rank higher. Elements of SEO :- 1) ON PAGE SEO, the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. 2) OFF PAGE SEO, includes activities done off of a website in an effort to increase the site’s search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media. 4) Advance SEO Course Content, An advanced SEO course typically covers more in-depth and complex topics beyond the basics of search engine optimization. 5) Local SEO, is a digital marketing strategy aimed at optimizing a business’s online presence to attract more local customers.
6. Social Media Optimization (SMO)  Social media optimization (SMO) is the use of social media sites to manage and enhance an organization’s message and online presence.  Social Media Optimization (SMO) is a digital marketing strategy focused on optimizing a brand or business's presence on social media platforms to increase engagement, visibility, and reach.  Social Media Optimization is an ongoing process that requires continuous monitoring and adaptation to changing trends and algorithms on various social media platforms.  It’s essential to focus on building genuine connections with your audience and delivering value through your social media presence.
7. Social Media Marketing (SMM)  It’s a digital marketing strategy that involves using social media platforms to promote products, services, or content.  SMM encompasses both organic (unpaid) and paid methods to reach and engage with a target audience.  It's important to regularly analyze the performance of your social media efforts and adapt your strategy accordingly to achieve the best results.
8. Search Engine Marketing (S.E.M)  It is a digital marketing strategy that involves promoting websites or content on search engines like Google, Bing, and Yahoo through paid advertising.  SEM is often used to increase a website’s visibility in search engine results pages (SERPs) by bidding on keywords and placing advertisements that appear when users search for those keywords.
9. Ads  There are many platforms for Ads like :-  Facebook Ads is a powerful advertising platform provided by Facebook that allows businesses and advertisers to create and run targeted ad campaigns on Facebook and its associated platforms, such as Instagram and Audience Network. Facebook Ads offers a wide range of advertising options and features to reach specific audiences and achieve various marketing objectives.  Instagram Marketing and Ads offer businesses a powerful platform to reach and engage with their target audience through visual content. Instagram is a popular social media platform known for its focus on photos and videos.  Twitter Marketing and Ads provide businesses with opportunities to engage with their audience, promote products or services, and increase brand visibility through the Twitter platform.  LinkedIn Marketing and Ads provide businesses with an effective platform to engage with professionals, showcase expertise, and drive business outcomes. It’s essential to have a clear strategy, create valuable content, and continually optimize your LinkedIn presence and ad campaigns to achieve success on the platform.  Google Ads, formerly known as Google AdWords, is a powerful online advertising platform offered by Google. It allows businesses and advertisers to create and display ads across Google’s vast network, which includes the Google search engine, websites, mobile apps, and YouTube.
10. Facebook Marketing  Facebook marketing is a digital marketing strategy that leverages the Facebook platform to connect with and engage your target audience, promote products or services, and achieve various business goals.
11. YouTube Marketing  YouTube marketing can be a highly effective way to reach a global audience, showcase your expertise, and promote your brand. Success on YouTube often involves a combination of high-quality content, effective SEO, audience engagement, and a consistent posting schedule. Analyzing data and staying updated with YouTube’s features and algorithms are also crucial for ongoing success.
12. Email Marketing  Email marketing is a digital marketing strategy that involves sending targeted and personalized email messages to a group of recipients with the goal of building relationships, promoting products or services, and achieving various marketing objectives.
13. Adsense & Affiliate Marketing  Both Google AdSense and affiliate marketing can be viable ways to monetize online content. Some website owners choose to use a combination of both strategies to maximize their revenue streams. The choice between the two depends on factors like your website’s niche, audience, and content focus. It’s essential to consider which method aligns best with your goals and resources.
14. Online Reputation Management  Online Reputation Management (ORM) is the practice of monitoring, influencing, and maintaining an individual’s or organization’s online reputation. It involves tracking what people are saying about you or your brand on the internet and taking actions to shape public perception positively.
15. Thank You !