Entities Speak Louder Than Words - Getting Actionable Data for AI Visibility

Transcript

1. Grant Simmons Entities Speak Louder Than Words: Getting Actionable Data for AI Visibility LinkedIn: simmonet Waikay / InLinks + FGV
2. Entities Speak Louder Than Words
3. Hi! I’m Grant Simmons
4. Hi! I’m Grant Simmons
5. Oh. And I’m British-ish
6. Feel free to connect @simmonet /in/simmonet
7. Alright! Let’s Start This!
8. Let’s Talk About AI & Entities
9. AI is Relatively Dumb (but learning)
10. And FYI... We’re All Learning
11. Three Things We’ll Learn Today
12. Entity Gaps
13. Entity Facts
14. Entity (Topic) Presence
15. Entities Help Language Unambiguity*
16. Entities Help Language Unambiguity* *Real word
17. Entities are Unambiguous
18. Entities Are Not Keywords *Real word
19. Entities Are: Unique and Cataloged *Real word
20. How to Get Actionable Data
21. 1. Find the (Entity) Gaps *Real word
22. Find Entity Gaps • Ask AI • Wikipedia pages • InLinks • Manually?
23. Brands Don’t Lose to Competitors in AI They Lose to Confusion
24. If Your Entity Isn’t Clear...
25. You’re Going to Be “Averaged” • Described like a competitor • Wrong geo/industry/audience • “You do everything” positioning • Misattributed information • Founders, pricing, capabilities • Homer not Homer
26. Disambiguation is Not Branding It’s Identity Hygiene.
27. Search “What do you know about [my brand]?”
28. “What do you know about [my brand] in the context of [topic]?”
29. Tip: Turn Off Live Look Up ☺
30. Your Brand’s Entities LLM Understanding Entities Found in LLM Responses
31. Find the Gaps. Analyze the Gaps.
33. 2. Entity Facts
34. Accuracy & Alignment
35. Lisa Was The Only One That Checked! Season 7 Episode 18
36. Check Knowledge Graph Facts
37. Document What AI Gets Right ...
38. Or Wrong ☺
39. Build a Canonical Entity Page Who You Are. What You Do. (And What You Don’t)
40. About Page on Steroids
41. State Entity Facts Clearly i.e. “17th March 1997”
42. Fix “Collisions” with Entity Consistency
44. 3. Entity (Topic) Presence
45. are you showing up...
46. Homer loves salads Are You Showing Up For the Right Things?
47. Most Important is Both!
48. Topic (Entity) Presence
49. What Entities Show Up. Frequency. Coverage.
51. Not Brain Surgery. Topics = Entities –> Known Facts
52. Well Maybe a Little Cerebral
53. How to Clarify to Win
54. “Homer is known for living in an imaginary town called Springfield, his love of eating donuts and his excessive consumption of Duff beer at Moe’s Tavern” Connect & Cover Entities. Improve Meaning.
55. “Homer is known for living in an imaginary town called Springfield, his love of eating donuts and his excessive consumption of Duff beer at Moe’s Tavern” Connect & Cover Entities. Improve Meaning.
56. Even Moe Has a Wikipedia Page (Tavern Too!)
58. Wrapping Up
59. AI Isn’t the Sharpest Tool in the Shed
60. Entities Help in Clarifying Meaning
61. Actionable Data for AI Visibility Gaps. Facts. Presence.
62. Thank You!
63. Feel free to connect @simmonet /in/simmonet waikay.io (free trial)
64. Grant Simmons Entities Speak Louder Than Words: Getting Actionable Data for AI Visibility LinkedIn: simmonet Waikay / InLinks + FGV