themselves to be beZer looking for a mental kick to do great find that kick effortlessly Minimal effort, maximal outcome User Need Insight 15 Finding Inspiration (Miniukovich A)
finished yesterday” 9am, Tuesday “What?! Just 10 sentences?! Where was I yesterday? The deadline is coming… 3 days ago” 30 secs later… “I’m stupid! I’m hopeless! I don’t wanna live!” same moment “Shall I see smth interesting? But I’m too busy to browse the Web mindlessly” one coffee later “Wow! I have a tool installed aggregating interesting things for me” 3 stupid YouTube videos later “That speech was inspiring! I feel great again! What’s the task? I wanna work!!!” very soon 16 Finding Inspiration (Miniukovich A)
Lets browse the Web… Wow! Interesting concepts. Let me read smth that worries me right now. Wow! I’m inspired and motivated. I liked the tool that helped me find this.
the “to the source” link c. Everybody – advised expand the preview picture d. Almost everybody – got the idea without much explanation e. 50/50 – keep it small VS add more external content