your day… …you get a reminder to send or ask for a snuggle… … and then share your meaningful reflection. Starting your bedtime routine… …you open snuggle to read your buddy’s reflection… …feeling thoughtful and supported, you fall asleep. the process of snuggle
to 57) over span of 1 week, used 3x on average 100% would use again most used features: send snuggle (100%), read snuggle (70%) least used features: rewards (0%), invites (17%) the results from v3.0
their own words: “I wanted to encourage my partner to share.” “I liked getting them!” “I liked reminding myself about my day, didn’t really need to share this with my fiancé though.” “I liked being able to share a feeling with someone.” loved gratitude comforting thankful
“UI was not easy to use.” “Sending a text message was annoying.” Newsfeed option to share more passively: “I felt stressed when I forgot.” Continue focus on female as user: Men can get comfortable with it.