sunita mohanty (@sunitasmohanty, [email protected]) the user: 25-40 yr old female who can’t fall asleep easily, accumulated stress of life makes her feel lonely. stressor/calmer rationale: increase social connection and values affirmation. decrease loneliness/physiological stress before bed. guiding design principles: connectedness. values affirmation. asynchronous interaction. commitment to partner. 1 Something strikes you in your day… 2 …you get a reminder to send or ask for a snuggle… 3 … and then share your meaningful reflection. 4 Starting your bedtime routine… 5 …you open snuggle to read your buddy’s reflection… 6 …feeling thoughtful and supported, you fall asleep. the process:
buddy and value to send twitter-like reflection. 3. Reviews previous snuggles. 4. Awards badges to buddies for snuggles. the results: 5 males, 7 females (age 25 to 57) over span of 1 week, used 3x on average 100% would use again most used features: send snuggle (100%), read snuggle (70%) least used features: rewards (0%), invites (17%) improving the experience: More functional prototype (largest painpoint) Newsfeed option to share more passively Continue focus on female as user insight: snuggle has a lot of meanings, and the experience should allow users to customize meaning that they find most comfort from.