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Data Analytics: Getting Value out of Data by Ab...
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Somali Network Operators Group
October 25, 2019
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Data Analytics: Getting Value out of Data by Abdirizak Warsame
Somali Network Operators Group
October 25, 2019
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Transcript
Data Analytics: Getting Value out of Data Abdirizak Warsame Abdulle
Vice President - Academic Jamhuriya University of Science & Technology - JUST
Introduction • “This morning Facebook suggested my scary ex out
of nowhere. There's no contact information in my phone or shared friends with said entity."
Introduction • How does Facebook suggest people you may know?
• How do Amazon (and other websites) recommend you other products you may like? • How do Gmail, Outlook, etc. classify emails as spam, advertising, etc. • The answers to all these daily questions lie in data analytics
Data All Around • Lots of data is being collected
and warehoused • Web data, e-commerce • Financial transactions, bank/credit transactions • Online trading and purchasing • Social Network
Case Studies
Case Studies
Case Studies
Types of Analytics
Steps in Data Processing Acquir e Prepar e Analyz e
Report Act
None
Machine Learning
Machine Learning
Types of Learning
Why Data Analysis Benefits: • Better decisions with quantifiable data
• Finding trends that may help in setting goals • Identifying opportunities
Why Data Analysis Benefits: • Identifying and refining target audiences
• Delivering relevant products • Personalization and service
None
Thank you