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Getting to the Heart of Your UX Issues

Sparkbox
March 25, 2021

Getting to the Heart of Your UX Issues

In this talk, we look at ways you can problem-solve when your organization lacks a UX team or when the team is too small for the work—or worse yet, when few value UX where you are.

Sparkbox

March 25, 2021
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Transcript

  1. #SparkboxUnConf
    Your Getting Started Problem:

    Getting to the Heart of Your UX Issues

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  2. You may be wondering
    about my credentials.

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  3. Let’s pause to address

    the hammer and the

    nail situation.

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  4. Where does the money
    come from?

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  5. Know thy organization.

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  6. Types of UX in
    Organizations
    ‣ No UX


    ‣ UX is emerging


    ‣ UX is a shared service or
    owned by another area


    ‣ UX is a funded team in your
    area


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  7. Characteristics of No UX
    UX by committee, or the loudest opinion wins


    Your user is being compared to someone’s mom


    When people encounter the
    fi
    nal product, there’s something about it that
    just doesn’t make sense

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  8. Characteristics of Emerging UX
    Finding out about projects that needed UX only after they are half-developed,
    or worse, launched


    Fighting to be heard


    Loneliness

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  9. Characteristics of “Borrowed” UX
    You’re struggling to get on someone else’s schedule


    You got some nice wireframes, but now something new has come
    up, and the UX team has moved on.

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  10. Characteristics of a Funded UX Team
    High demand, not enough sta
    ff


    Not enough awareness of bene
    fi
    ts to the complete lifecycle

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  11. Overarching UX Goal:


    A culture of UX thinking
    where the needs of the users
    are respected and prioritized.

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  12. Organizational change
    is required.

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  13. Kotter’s Eight Steps
    Create a sense of urgency


    Build a guiding coalition


    Form a strategic vision and initiatives


    Enlist a volunteer army
    Enable action by removing barriers


    Generate short-term wins


    Sustain acceleration


    Institute change

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  14. Create a sense of urgency.
    KOTTER’S EIGHT STEPS

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  15. Build a guiding coalition.
    KOTTER’S EIGHT STEPS

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  16. Form a strategic vision

    and initiatives.
    KOTTER’S EIGHT STEPS

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  17. Enlist a volunteer army.
    Stop the draft.
    KOTTER’S EIGHT STEPS

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  18. KOTTER’S EIGHT STEPS
    4 Ways to Engage the Volunteer Army
    Build awareness by using Slack (or Teams or an intranet)


    Start a UX book club


    Take every opportunity to talk about UX


    Work on UX projects together

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  19. Enable action by

    removing barriers.
    KOTTER’S EIGHT STEPS

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  20. Generate short-term wins.
    KOTTER’S EIGHT STEPS

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  21. KOTTER’S EIGHT STEPS
    Sustain acceleration.

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  22. Institute change.
    KOTTER’S EIGHT STEPS

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  23. Kotter’s Eight Steps
    Create a sense of urgency


    Build a guiding coalition


    Form a strategic vision and initiatives


    Enlist a volunteer army
    Enable action by removing barriers


    Generate short-term wins


    Sustain acceleration


    Institute change

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  24. Create a sense of urgency.
    KOTTER’S EIGHT STEPS

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  25. ROI over “because it’s the right
    thing to do.”

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  26. What kind of ROI can UX provide
    your company?

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  27. Build a guiding coalition.
    KOTTER’S EIGHT STEPS

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  28. Form a strategic vision

    and initiatives.
    KOTTER’S EIGHT STEPS

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  29. Then pick your battles.

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  30. Enlist a volunteer army.
    KOTTER’S EIGHT STEPS

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  31. Enable action
    by removing
    barriers.
    ‣ Internally


    ‣ Externally


    KOTTER’S EIGHT STEPS

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  32. Generate short-term wins.
    KOTTER’S EIGHT STEPS

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  33. KOTTER’S EIGHT STEPS
    Sustain acceleration.

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  34. Institute change.
    KOTTER’S EIGHT STEPS

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  35. Make the framework

    your own.

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