In this talk, we look at ways you can problem-solve when your organization lacks a UX team or when the team is too small for the work—or worse yet, when few value UX where you are.
#SparkboxUnConfYour Getting Started Problem: Getting to the Heart of Your UX Issues
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You may be wonderingabout my credentials.
Let’s pause to address the hammer and the nail situation.
Where does the moneycome from?
Know thy organization.
Types of UX inOrganizations‣ No UX‣ UX is emerging‣ UX is a shared service orowned by another area‣ UX is a funded team in yourarea
Characteristics of No UXUX by committee, or the loudest opinion winsYour user is being compared to someone’s momWhen people encounter thefinal product, there’s something about it thatjust doesn’t make sense
Characteristics of Emerging UXFinding out about projects that needed UX only after they are half-developed,or worse, launchedFighting to be heardLoneliness
Characteristics of “Borrowed” UXYou’re struggling to get on someone else’s scheduleYou got some nice wireframes, but now something new has comeup, and the UX team has moved on.
Characteristics of a Funded UX TeamHigh demand, not enough staffNot enough awareness of benefits to the complete lifecycle
Overarching UX Goal:A culture of UX thinkingwhere the needs of the usersare respected and prioritized.
Organizational changeis required.
Kotter’s Eight StepsCreate a sense of urgencyBuild a guiding coalitionForm a strategic vision and initiativesEnlist a volunteer armyEnable action by removing barriersGenerate short-term winsSustain accelerationInstitute change
Create a sense of urgency.KOTTER’S EIGHT STEPS
Build a guiding coalition.KOTTER’S EIGHT STEPS
Form a strategic vision and initiatives.KOTTER’S EIGHT STEPS
Enlist a volunteer army.Stop the draft.KOTTER’S EIGHT STEPS
KOTTER’S EIGHT STEPS4 Ways to Engage the Volunteer ArmyBuild awareness by using Slack (or Teams or an intranet)Start a UX book clubTake every opportunity to talk about UXWork on UX projects together
Enable action by removing barriers.KOTTER’S EIGHT STEPS
Generate short-term wins.KOTTER’S EIGHT STEPS
KOTTER’S EIGHT STEPSSustain acceleration.
Institute change.KOTTER’S EIGHT STEPS
ROI over “because it’s the rightthing to do.”
What kind of ROI can UX provideyour company?
Then pick your battles.
Enlist a volunteer army.KOTTER’S EIGHT STEPS
Enable actionby removingbarriers.‣ Internally‣ ExternallyKOTTER’S EIGHT STEPS
Make the framework your own.
Thank you.
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