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Getting to the Heart of Your UX Issues

693de2ed24f77254be781fc44c757363?s=47 Sparkbox
March 25, 2021

Getting to the Heart of Your UX Issues

In this talk, we look at ways you can problem-solve when your organization lacks a UX team or when the team is too small for the work—or worse yet, when few value UX where you are.

693de2ed24f77254be781fc44c757363?s=128

Sparkbox

March 25, 2021
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Transcript

  1. #SparkboxUnConf Your Getting Started Problem: 
 Getting to the Heart

    of Your UX Issues
  2. You may be wondering about my credentials.

  3. Let’s pause to address 
 the hammer and the 


    nail situation.
  4. Where does the money come from?

  5. Know thy organization.

  6. Types of UX in Organizations ‣ No UX ‣ UX

    is emerging ‣ UX is a shared service or owned by another area ‣ UX is a funded team in your area
  7. Characteristics of No UX UX by committee, or the loudest

    opinion wins Your user is being compared to someone’s mom When people encounter the fi nal product, there’s something about it that just doesn’t make sense
  8. Characteristics of Emerging UX Finding out about projects that needed

    UX only after they are half-developed, or worse, launched Fighting to be heard Loneliness
  9. Characteristics of “Borrowed” UX You’re struggling to get on someone

    else’s schedule You got some nice wireframes, but now something new has come up, and the UX team has moved on.
  10. Characteristics of a Funded UX Team High demand, not enough

    sta ff Not enough awareness of bene fi ts to the complete lifecycle
  11. Overarching UX Goal: A culture of UX thinking where the

    needs of the users are respected and prioritized.
  12. Organizational change is required.

  13. Kotter’s Eight Steps Create a sense of urgency Build a

    guiding coalition Form a strategic vision and initiatives Enlist a volunteer army Enable action by removing barriers Generate short-term wins Sustain acceleration Institute change
  14. Create a sense of urgency. KOTTER’S EIGHT STEPS

  15. Build a guiding coalition. KOTTER’S EIGHT STEPS

  16. Form a strategic vision 
 and initiatives. KOTTER’S EIGHT STEPS

  17. Enlist a volunteer army. Stop the draft. KOTTER’S EIGHT STEPS

  18. KOTTER’S EIGHT STEPS 4 Ways to Engage the Volunteer Army

    Build awareness by using Slack (or Teams or an intranet) Start a UX book club Take every opportunity to talk about UX Work on UX projects together
  19. Enable action by 
 removing barriers. KOTTER’S EIGHT STEPS

  20. Generate short-term wins. KOTTER’S EIGHT STEPS

  21. KOTTER’S EIGHT STEPS Sustain acceleration.

  22. Institute change. KOTTER’S EIGHT STEPS

  23. Kotter’s Eight Steps Create a sense of urgency Build a

    guiding coalition Form a strategic vision and initiatives Enlist a volunteer army Enable action by removing barriers Generate short-term wins Sustain acceleration Institute change
  24. Create a sense of urgency. KOTTER’S EIGHT STEPS

  25. ROI over “because it’s the right thing to do.”

  26. What kind of ROI can UX provide your company?

  27. Build a guiding coalition. KOTTER’S EIGHT STEPS

  28. Form a strategic vision 
 and initiatives. KOTTER’S EIGHT STEPS

  29. Then pick your battles.

  30. Enlist a volunteer army. KOTTER’S EIGHT STEPS

  31. Enable action by removing barriers. ‣ Internally ‣ Externally KOTTER’S

    EIGHT STEPS
  32. Generate short-term wins. KOTTER’S EIGHT STEPS

  33. KOTTER’S EIGHT STEPS Sustain acceleration.

  34. Institute change. KOTTER’S EIGHT STEPS

  35. Make the framework 
 your own.

  36. Thank you.