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Getting to the Heart of Your UX Issues

Sparkbox
March 25, 2021

Getting to the Heart of Your UX Issues

In this talk, we look at ways you can problem-solve when your organization lacks a UX team or when the team is too small for the work—or worse yet, when few value UX where you are.

Sparkbox

March 25, 2021
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Transcript

  1. Types of UX in Organizations ‣ No UX ‣ UX

    is emerging ‣ UX is a shared service or owned by another area ‣ UX is a funded team in your area
  2. Characteristics of No UX UX by committee, or the loudest

    opinion wins Your user is being compared to someone’s mom When people encounter the fi nal product, there’s something about it that just doesn’t make sense
  3. Characteristics of Emerging UX Finding out about projects that needed

    UX only after they are half-developed, or worse, launched Fighting to be heard Loneliness
  4. Characteristics of “Borrowed” UX You’re struggling to get on someone

    else’s schedule You got some nice wireframes, but now something new has come up, and the UX team has moved on.
  5. Characteristics of a Funded UX Team High demand, not enough

    sta ff Not enough awareness of bene fi ts to the complete lifecycle
  6. Overarching UX Goal: A culture of UX thinking where the

    needs of the users are respected and prioritized.
  7. Kotter’s Eight Steps Create a sense of urgency Build a

    guiding coalition Form a strategic vision and initiatives Enlist a volunteer army Enable action by removing barriers Generate short-term wins Sustain acceleration Institute change
  8. KOTTER’S EIGHT STEPS 4 Ways to Engage the Volunteer Army

    Build awareness by using Slack (or Teams or an intranet) Start a UX book club Take every opportunity to talk about UX Work on UX projects together
  9. Kotter’s Eight Steps Create a sense of urgency Build a

    guiding coalition Form a strategic vision and initiatives Enlist a volunteer army Enable action by removing barriers Generate short-term wins Sustain acceleration Institute change