Getting to the Heart of Your UX Issues

In this talk, we look at ways you can problem-solve when your organization lacks a UX team or when the team is too small for the work—or worse yet, when few value UX where you are.

1. #SparkboxUnConf Your Getting Started Problem: 
 Getting to the Heart of Your UX Issues
2. You may be wondering about my credentials.
3. Let’s pause to address 
 the hammer and the 
 nail situation.
4. Where does the money come from?
5. Know thy organization.
6. Types of UX in Organizations ‣ No UX ‣ UX is emerging ‣ UX is a shared service or owned by another area ‣ UX is a funded team in your area
7. Characteristics of No UX UX by committee, or the loudest opinion wins Your user is being compared to someone’s mom When people encounter the fi nal product, there’s something about it that just doesn’t make sense
8. Characteristics of Emerging UX Finding out about projects that needed UX only after they are half-developed, or worse, launched Fighting to be heard Loneliness
9. Characteristics of “Borrowed” UX You’re struggling to get on someone else’s schedule You got some nice wireframes, but now something new has come up, and the UX team has moved on.
10. Characteristics of a Funded UX Team High demand, not enough sta ff Not enough awareness of bene fi ts to the complete lifecycle
11. Overarching UX Goal: A culture of UX thinking where the needs of the users are respected and prioritized.
12. Organizational change is required.
13. Kotter’s Eight Steps Create a sense of urgency Build a guiding coalition Form a strategic vision and initiatives Enlist a volunteer army Enable action by removing barriers Generate short-term wins Sustain acceleration Institute change
14. Create a sense of urgency. KOTTER’S EIGHT STEPS
15. Build a guiding coalition. KOTTER’S EIGHT STEPS
16. Form a strategic vision 
 and initiatives. KOTTER’S EIGHT STEPS
17. Enlist a volunteer army. Stop the draft. KOTTER’S EIGHT STEPS
18. KOTTER’S EIGHT STEPS 4 Ways to Engage the Volunteer Army Build awareness by using Slack (or Teams or an intranet) Start a UX book club Take every opportunity to talk about UX Work on UX projects together
19. Enable action by 
 removing barriers. KOTTER’S EIGHT STEPS
20. Generate short-term wins. KOTTER’S EIGHT STEPS
21. KOTTER’S EIGHT STEPS Sustain acceleration.
22. Institute change. KOTTER’S EIGHT STEPS
23. Kotter’s Eight Steps Create a sense of urgency Build a guiding coalition Form a strategic vision and initiatives Enlist a volunteer army Enable action by removing barriers Generate short-term wins Sustain acceleration Institute change
24. Create a sense of urgency. KOTTER’S EIGHT STEPS
25. ROI over “because it’s the right thing to do.”
26. What kind of ROI can UX provide your company?
27. Build a guiding coalition. KOTTER’S EIGHT STEPS
28. Form a strategic vision 
 and initiatives. KOTTER’S EIGHT STEPS
29. Then pick your battles.
30. Enlist a volunteer army. KOTTER’S EIGHT STEPS
31. Enable action by removing barriers. ‣ Internally ‣ Externally KOTTER’S EIGHT STEPS
32. Generate short-term wins. KOTTER’S EIGHT STEPS
33. KOTTER’S EIGHT STEPS Sustain acceleration.
34. Institute change. KOTTER’S EIGHT STEPS
35. Make the framework 
 your own.
36. Thank you.