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Staying in Sync

Sparkbox
March 25, 2021

Staying in Sync

Five remedies to address your project team’s communication gaps.

Sparkbox

March 25, 2021
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  1. #SparkboxUnConf
    Your Building Problem

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  2. Staying in Sync
    Five remedies to address your project
    team’s communication gaps
    Jeremy Loyd | Creative Director

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  3. The Problem:


    As the build progresses,
    decisions are made

    that don’t align with the
    proposed UX vision.

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  4. Identify

    the gaps.
    ‣ Ask a lot of questions,
    interview team members


    ‣ At what point(s) in the project
    is the team’s communication
    failing?


    ‣ What is causing the gaps in
    communication?


    ‣ What tendencies does your
    team have based on how

    you work?
    Remedy #1


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  5. IDENTIFY THE GAPS
    How does your team work?
    Company Model


    ‣ Agency or in-house?


    Design Team Structure


    ‣ Centralized, decentralized,

    or hybrid?


    Project Methodology


    ‣ Agile, waterfall, hybrid, other?


    Pricing Model


    ‣ Hourly, sprint, project, value?

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  6. IDENTIFY THE GAPS
    Example: Agency X
    Agency Model


    Centralized Design Team
    Waterfall Project Methodology


    Hourly Pricing
    Project Timeline
    UX/Design Development
    Designers leave project
    after design phase is complete ‣ Designers need to start another project


    ‣ Design budget is used up
    Causes:

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  7. Fill the gaps.
    ‣ Identify actions you and your
    team can take to address

    the issues.


    ‣ Prioritize actions.


    Remedy #2


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  8. FILL THE GAPS
    Example: Agency X
    Agency Model


    Centralized Design Team
    Waterfall Project Methodology


    Hourly Pricing
    Project Timeline
    UX/Design Development
    Designers leave project
    after design phase is complete

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  9. FILL THE GAPS
    Example: Agency X
    Agency Model


    Centralized Design Team
    Waterfall Project Methodology


    Hourly Pricing
    ‣ Allow
    fl
    exibility in designers’ schedules


    ‣ Increase hourly budget
    Actions:
    Involve developers
    earlier in project
    Keep designers involved
    through project
    UX/Design
    Development

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  10. RESOURCES
    https://www.invisionapp.com/enterprise/design-genome

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  11. Be proactive,
    not reactive.
    ‣ Anticipate development needs


    ‣ Add documentation and have
    conversations around why UX/
    design choices were made


    ‣ Incorporate regular design
    reviews during the build


    ‣ Join regular demos and/or
    planning meetings throughout
    the project


    Remedy #3


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  12. YOUR BUILDING PROBLEM

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  13. Meet halfway.
    ‣ Be available


    ‣ Be humble


    ‣ Make the e
    ff
    ort to understand
    your other team members’
    pain points (empathy!)


    ‣ Learn a little HTML/CSS


    Remedy #4


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  15. Embrace a
    culture of
    collaboration.
    ‣ Invite developers into early
    discussions, UX and design
    processes, and critiques


    ‣ Ask for and value opinions

    of all team members


    ‣ Invite the project team into
    your Figma
    fi
    le


    ‣ Help build an understanding
    of UX and design principles


    Remedy #5


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  17. View Slide

  18. Five remedies for
    addressing your team’s
    communication gaps.
    ‣ Identify the gaps


    ‣ Fill the gaps


    ‣ Be proactive, not reactive


    ‣ Meet halfway


    ‣ Embrace a culture

    of collaboration
    To Summarize:


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