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Staying in Sync

Sparkbox
March 25, 2021

Staying in Sync

Five remedies to address your project team’s communication gaps.

Sparkbox

March 25, 2021
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  1. Staying in Sync Five remedies to address your project team’s

    communication gaps Jeremy Loyd | Creative Director
  2. The Problem: As the build progresses, decisions are made 


    that don’t align with the proposed UX vision.
  3. Identify 
 the gaps. ‣ Ask a lot of questions,

    interview team members ‣ At what point(s) in the project is the team’s communication failing? ‣ What is causing the gaps in communication? ‣ What tendencies does your team have based on how 
 you work? Remedy #1
  4. IDENTIFY THE GAPS How does your team work? Company Model

    ‣ Agency or in-house? Design Team Structure ‣ Centralized, decentralized, 
 or hybrid? Project Methodology ‣ Agile, waterfall, hybrid, other? Pricing Model ‣ Hourly, sprint, project, value?
  5. IDENTIFY THE GAPS Example: Agency X Agency Model Centralized Design

    Team Waterfall Project Methodology Hourly Pricing Project Timeline UX/Design Development Designers leave project after design phase is complete ‣ Designers need to start another project ‣ Design budget is used up Causes:
  6. Fill the gaps. ‣ Identify actions you and your team

    can take to address 
 the issues. ‣ Prioritize actions. Remedy #2
  7. FILL THE GAPS Example: Agency X Agency Model Centralized Design

    Team Waterfall Project Methodology Hourly Pricing Project Timeline UX/Design Development Designers leave project after design phase is complete
  8. FILL THE GAPS Example: Agency X Agency Model Centralized Design

    Team Waterfall Project Methodology Hourly Pricing ‣ Allow fl exibility in designers’ schedules ‣ Increase hourly budget Actions: Involve developers earlier in project Keep designers involved through project UX/Design Development
  9. Be proactive, not reactive. ‣ Anticipate development needs ‣ Add

    documentation and have conversations around why UX/ design choices were made ‣ Incorporate regular design reviews during the build ‣ Join regular demos and/or planning meetings throughout the project Remedy #3
  10. Meet halfway. ‣ Be available ‣ Be humble ‣ Make

    the e ff ort to understand your other team members’ pain points (empathy!) ‣ Learn a little HTML/CSS Remedy #4
  11. Embrace a culture of collaboration. ‣ Invite developers into early

    discussions, UX and design processes, and critiques ‣ Ask for and value opinions 
 of all team members ‣ Invite the project team into your Figma fi le ‣ Help build an understanding of UX and design principles Remedy #5
  12. Five remedies for addressing your team’s communication gaps. ‣ Identify

    the gaps ‣ Fill the gaps ‣ Be proactive, not reactive ‣ Meet halfway ‣ Embrace a culture 
 of collaboration To Summarize: