Staying in Sync

Five remedies to address your project team’s communication gaps.

Transcript

1. #SparkboxUnConf
   Your Building Problem
   

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2. Staying in Sync
   Five remedies to address your project
   team’s communication gaps
   Jeremy Loyd | Creative Director
   

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3. The Problem:
   
   
   As the build progresses,
   decisions are made
   

   that don’t align with the
   proposed UX vision.
   

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4. Identify
   

   the gaps.
   ‣ Ask a lot of questions,
   interview team members
   
   
   ‣ At what point(s) in the project
   is the team’s communication
   failing?
   
   
   ‣ What is causing the gaps in
   communication?
   
   
   ‣ What tendencies does your
   team have based on how
   

   you work?
   Remedy #1
   
   
   

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5. IDENTIFY THE GAPS
   How does your team work?
   Company Model
   
   
   ‣ Agency or in-house?
   
   
   Design Team Structure
   
   
   ‣ Centralized, decentralized,
   

   or hybrid?
   
   
   Project Methodology
   
   
   ‣ Agile, waterfall, hybrid, other?
   
   
   Pricing Model
   
   
   ‣ Hourly, sprint, project, value?
   

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6. IDENTIFY THE GAPS
   Example: Agency X
   Agency Model
   
   
   Centralized Design Team
   Waterfall Project Methodology
   
   
   Hourly Pricing
   Project Timeline
   UX/Design Development
   Designers leave project
   after design phase is complete ‣ Designers need to start another project
   
   
   ‣ Design budget is used up
   Causes:
   

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7. Fill the gaps.
   ‣ Identify actions you and your
   team can take to address
   

   the issues.
   
   
   ‣ Prioritize actions.
   
   
   Remedy #2
   
   
   

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8. FILL THE GAPS
   Example: Agency X
   Agency Model
   
   
   Centralized Design Team
   Waterfall Project Methodology
   
   
   Hourly Pricing
   Project Timeline
   UX/Design Development
   Designers leave project
   after design phase is complete
   

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9. FILL THE GAPS
   Example: Agency X
   Agency Model
   
   
   Centralized Design Team
   Waterfall Project Methodology
   
   
   Hourly Pricing
   ‣ Allow
   fl
   exibility in designers’ schedules
   
   
   ‣ Increase hourly budget
   Actions:
   Involve developers
   earlier in project
   Keep designers involved
   through project
   UX/Design
   Development
   

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10. RESOURCES
    https://www.invisionapp.com/enterprise/design-genome
    

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11. Be proactive,
    not reactive.
    ‣ Anticipate development needs
    
    
    ‣ Add documentation and have
    conversations around why UX/
    design choices were made
    
    
    ‣ Incorporate regular design
    reviews during the build
    
    
    ‣ Join regular demos and/or
    planning meetings throughout
    the project
    
    
    Remedy #3
    
    
    

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12. YOUR BUILDING PROBLEM
    

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13. Meet halfway.
    ‣ Be available
    
    
    ‣ Be humble
    
    
    ‣ Make the e
    ff
    ort to understand
    your other team members’
    pain points (empathy!)
    
    
    ‣ Learn a little HTML/CSS
    
    
    Remedy #4
    
    
    

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15. Embrace a
    culture of
    collaboration.
    ‣ Invite developers into early
    discussions, UX and design
    processes, and critiques
    
    
    ‣ Ask for and value opinions
    

    of all team members
    
    
    ‣ Invite the project team into
    your Figma
    fi
    le
    
    
    ‣ Help build an understanding
    of UX and design principles
    
    
    Remedy #5
    
    
    

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18. Five remedies for
    addressing your team’s
    communication gaps.
    ‣ Identify the gaps
    
    
    ‣ Fill the gaps
    
    
    ‣ Be proactive, not reactive
    
    
    ‣ Meet halfway
    
    
    ‣ Embrace a culture
    

    of collaboration
    To Summarize:
    
    
    

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