Drive High-Spending Customers

Drive High-Spending Customers and Prospects Into Your Stores by Using Mover Data

Transcript

1. Drive High-Spending Customers and Prospects Into Your Stores by Using Mover Data Movers Spend Money & Switch Brands Throughout the Lucrative Move Cycle ...will spend about $9,000 ...will likely engage 71 new brands 60,000 people move each day. The average new mover... As movers list and sell homes, and then move, their purchase patterns change dramatically. Premovers Homes Listed Premovers Under Contract FOR SALE SOLD MOVE 1 2 3 New Movers Identify Customer Retention & Acquisition Opportunities by Leveraging Mover Data, CRM Data & Geocoding Analysis Identify prospects who moved within or into a store’s geographic footprint, or moved from another store’s footprint. CRM Matches Non-CRM Matches Moved outside footprint Inside Footprint Moved within footprint New to footprint ? Identify customers who moved within or out of a store’s geographic footprint, or into another store’s footprint. Deliver Targeted Engagement Strategies Verify or append up-to-date contact information Customers • Activation • Retention • Upsell & Cross-sell Prospects • Acquisition • Special Promotions • Affinity & Loyalty Programs & Spending habits change dramatically throughout the move cycle Footprint-to- Footprint @ Contact Us 866.647.9219 www.speedeondata.com