The Road to Customer Engagement

An effective customer engagement
strategy increases purchase behavior,
customer satisfaction, brand loyalty and
advocacy, and lifetime value.

Transcript

1. $ $ $ Right Message St More Data Rd Your Road to Successful Customer Engagement 1 Actionable Insight Overlay demographic and life stage data. Engagement Channels Verify or append contact data for omni-channel connectivity. 2 Engaged Customers Demographic Data Mover Stages Newly Single Newly Married New Baby @ Email Mail Mobile Telemarketing POS 3 4 An effective customer engagement strategy increases purchase behavior, customer satisfaction, brand loyalty and advocacy, and lifetime value. CRM Loyalty & Affinity Program Transactions Unknown Prospect Data Data Ahead! Customer Engagement Superhighway Loyalty Crossing Life stage ROUTE PROSPECTS CUSTOMER DATA } } $ $ $ Right Time Dr