Speedeon Data: Gender Precise RPA

In most cases, your ability to target a specific gender improves marketing program results. Women tend to be the primary purchasers of certain products and services, while men are more often the buyers of other items.

By utilizing a more thorough reverse phone append process, GenderPrecise RPA - Reverse Phone Append solution by Speedeon Data improves your ability to target by gender.

Transcript

1. GenderPrecise RPA
2. 2 About Us Transform Your Data Into Engaged Customers Speedeon Data provides a single source solution for leading brands to succeed in today’s data-driven world. We offer analytical and direct marketing expertise, and the highest quality data delivered via innovative data solutions. Your Success. Data Driven.
3. 3 In most cases, your ability to target a specific gender improves marketing program results. Women tend to be the primary purchasers of certain products and services, while men are more often the buyers of other items. By utilizing a more thorough reverse phone append process, GenderPrecise RPA - Reverse Phone Append solution by Speedeon Data improves your ability to target by gender. Precision Target by Gender
4. GenderPrecise RPA 4 Unlike typical reverse phone append solutions, GenderPrecise RPA returning up to 4 contacts in a household for a given phone number. This increases the likelihood of determining accurate contacts of a preferred gender. Precision Target by Gender To Improve Campaign Results
5. 5 A leading sporting goods chain wanted to target men for a fishing gear promotion. Using GenderPrecise RPA, they were able to increase their target audience by nearly 17%. A national soft goods retailer wanted to target women with a discount offer on women’s clothing. Using GenderPrecise RPA, they were able to increase their target audience by nearly 27%. RPA v. GenderPrecise Normal RPA GenderPrecise RPA Male Female Unknown Male Female Unknown Gender Lift Lift % Sporting Goods Chain 214,950 163,930 18,150 282,160 102,120 12,750 67,210 16.93% Soft Goods Retailer 575,926 575,210 91,462 289,588 904,834 48,176 329,624 26.53% * These are sample results. Results vary by specific files and select criteria. GenderPrecise RPA Drives Results*
6. 6 N T H A K Gerard Daher, President & CEO Speedeon Data 440.264.2105 gdaher@speedeondata.com | www.speedeondata.com Y O U