FEMA Ad Council

The “Inner Circles” PSAs were developed for the Ready campaign in collaboration with FEMA and the Ad Council. The new PSAs highlight how families and communities can prepare for future risks and disasters by taking simple steps to start a conversation and ensure their readiness.

https://www.youtube.com/watch?v=_6qhE26u20E&t=36s

Transcript

1. Scene Duration 1 Panel Duration 1 00:04 Action Notes Open on lazy Susan. The girl reaches for a bun. As Lazy Susan rotates, we see items on it, all in sets of 2. First, two first aid kits. Then two identical hand crank radios. Mother picks up one of the crank radios.
2. Scene Duration 1 Dialog MOTHER Mom...did you really need to buy two radios for our emergency kit? Action Notes Pan/Zoom out left. Panel Duration 2 00:02
3. Scene Duration Panel 1 Action Notes Mom's POV of the Emergency Kit. Iconic repeating shot* Duration 3 00:03
4. Scene Duration 1 Dialog GRANDMA I can’t help it, they were 2-for-1! Panel Duration 4 00:02
5. Scene Duration Panel 1 Action Notes The family laughs as they continue prepping together. Duration 5 00:02
6. Scene Duration 2 Panel Duration 1 00:04 Action Notes We transition from this moment to a new scene. Now we’re at a Filipinx family get-together. Nieces and nephews look quizzically at the blue Danish cookie tins their AUNTIE is handing out. Aunt looks over to where the niece is in the courtyard.
7. Scene Duration 2 Panel Duration 2 Dialog TITA We have to keep our familyAction Notes Aunt walks over and hand niece the last cookie tin. Niece opens the cookie tin. 00:03
8. Scene Duration 2 Dialog TITA communication plan safe...so if a hurricane hits, Action Notes NIECE peeks inside her tin and is surprised to find that their Auntie has filled each one with a set of laminated cards that have important info to keep on hand in case of an emergency. (Iconic repeating shot*) Panel Duration 3 00:03
9. Scene Duration 2 Dialog AUNTIE we know what to do! Panel Duration 4 00:02
10. Scene Duration 2 Dialog NIECE Thanks Tita! Action Notes The niece beams at her Auntie’s thoughtfulness. Panel Duration 5 00:03
11. Scene Duration Panel 3 Action Notes We transition to another family moment. This time, we see an Indian family (MOM, DAD, SON and DAUGHTER/SON) settling into their comfy family room for movie night. Just as they’re cueing up the movie, the power goes out. Duration 1 00:02
12. Scene Duration 3 Panel Duration 2 00:00
13. Scene Duration 3 Dialog MOM Good thing we kept all the lights we used for Diwali! Panel Duration 3 00:02
14. Scene Duration 3 Dialog MOM we used for Diwali! Panel Duration 4 00:02
15. Scene Duration 3 Dialog DAD Our backup batteries will keep them lit.. Action Notes Iconic repeating shot* Panel Duration 5 00:03
16. Scene Duration 3 Dialog DAD and keep our phones powered up, so we don’t miss any alerts about the outage. Panel Duration 6 00:02
17. Scene Duration Panel 3 Dialog SON So...game night? Action Notes They laugh in agreement, ready to adapt to the circumstances. Duration 7 00:02
18. Scene Duration Panel 4 Action Notes All of a sudden their cell phones light up with a flood warning and emergency evacuation notice. We see the flood alert on a cell phone screen. They put their cards to the side. Duration 1 00:03
19. Scene Duration 4 Dialog SISTER 1 We have to go to mom and dad’s and get them somewhere safe... Action Notes Sister 4 gets up while holding their phone. Panel Duration 2 00:02
20. Scene Duration 4 Dialog SIS 1 I've got the evacuation we mapped out Panel Duration 3 00:03
21. Scene Duration 4 Dialog SIS 1 VO loaded on my phone Action Notes Sis 4 grabs rain jackets. Panel Duration 4 00:02
22. Scene Duration 4 Dialog SIS 2 I've got an updated list of Dad's meds Panel Duration 5 00:03
23. Scene Duration 4 Dialog BROTHER And I’ve got just what we need Panel Duration 6 00:02
24. Scene Duration 4 Dialog BROTHER to get them to take this seriously! Action Notes Iconic repeating shot* Panel Duration 7 00:03
25. Scene Duration 4 Action Notes Brother shakes the green oil Panel Duration 8 00:02
26. Scene Duration 4 Panel Duration 9 Dialog SISTER 1 If that doesn’t convince them we’ve thought this through, I don’t know what will! Action Notes He puts oil back in the bag. The siblings share a knowing smile, then head out together. 00:02
27. Scene Duration 4 Dialog VO Start a conversation and plan for emergencies together. Panel Duration 10 00:04