DETAILS & MASD

A presentation about a joint collaboration between MICA's MA in Social Design and Humanim's DETAILS (Deconstruction Retail).

Humanim is a non-profit agency that provides workforce development services, deaf services, developmental disability and mental health services, treating each person they encounter with dignity and respect. DETAILS is a new branch of Humanim that deconstructs houses instead of demolishing them, thereby decreasing waste, increasing re-use of materials, and creating more jobs.

The 8 students of MASD '13 made this presentation together.
I was in charge of editing, overview, and the comparison of costs infographic.

Transcript

1. DETAILS & MASD Project Overview Presentation
2. 1. Review 2. Positioning 3. Proposal 4. Potential
3. Review Positioning Proposal Potential Humanim | MASD 2013 How can the process of social design assist a new social enterprise initiative in exploring its potential?
4. What is Humanim?
5. Review Positioning Proposal Potential Humanim | MASD 2013 HUMANIM is a non-profit that provides uncompromising services to Baltimore communities in the form of: Human Services Social Enterprise Workforce Development
6. Review Positioning Proposal Potential Humanim | MASD 2013 Attributes of humanim • Authentic • Holistic • Human-centered • Committed to high quality • Credible within community • For-profit ethos
7. What is details?
8. Review Positioning Proposal Potential Humanim | MASD 2013 DETAILS is a social enterprise that works to combine opportunities within deconstruction and retail to: Social Impact Create jobs and career paths for those with barriers to employment Provide environmentally responsible alternative to demolition and diverts waste from landfills Create a profitable, financially sustainable model Environmental Impact Financial impact
9. Review Positioning Proposal Potential Humanim | MASD 2013 Attributes of DETAILS: • Human-centered • Personal • Honest • Invested • Hands-on • Professional • Strategic • Sustainable • Quality focused • Expensive • Dynamic • Persuasive narrative
10. Audience Review Positioning Proposal Inspiration Humanim | MASD 2013
11. 1. Review 2. Positioning 3. Proposal 4. Potential
12. Humanim | MASD 2013 Review Positioning Proposal Potential Objectives: • Raise awareness around deconstruction • Reinforce and support practices of Humanim • Create jobs for people with barriers to employment • Sustain a profitable enterprise • Reduce negative environmental impact
13. Audience Humanim | MASD 2013 Review Positioning Proposal Inspiration
14. Audience Humanim | MASD 2013 Review Positioning Proposal Inspiration
15. Humanim | MASD 2013 Review Positioning Proposal Potential Challenges Lack of awareness and understanding » » within potential market » » about deconstruction process Cost » » complicated tax implications » »  initially more expensive than demolition Time » » slower process than demolition General
16. Humanim | MASD 2013 Review Positioning Proposal Potential Challenges Lack of awareness and understanding » » within potential market » » about deconstruction process Cost » » complicated tax implications » »  initially more expensive than demolition Time » » slower process than demolition General Post Deconstruction distribution channels market desirability/ potential for materials storage space Lack of
17. Humanim | MASD 2013 Review Positioning Proposal Potential • Humanim • Workforce development • Baltimore centric • Open to multiple distribution channels • Social enterprise Point of Difference
18. Humanim | MASD 2013 Review Positioning Proposal Potential Potential Negative Perceptions • Expensive • Slow / Inefficient • Troublesome / Complicated • Confusing relationship with Humanim • Unknown
19. Humanim | MASD 2013 Review Positioning Proposal Potential Reasons to Believe: • Humanim » » Policy Change • Opportunity » » Over 15,000 city owned vacant properties/at least 300 slated for immediate of demolition » » High unemployment • Public and Private Partnerships • Growing and untapped market
20. 1. Review 2. Positioning 3. Proposal 4. Potential
21. Humanim | MASD 2013 Review Positioning Proposal Potential Lack of awareness and understanding. Main Challenge:
22. Humanim | MASD 2013 Review Positioning Proposal Potential How can Social Design and MASD assist in addressing that challenge?
23. Humanim | MASD 2013 Review Positioning Proposal Potential How can Social Design and MASD assist in addressing that challenge? Communicate the value of deconstruction, DETAILS, and Humanim.
24. Humanim | MASD 2013 Review Positioning Proposal Potential Where do we start?
25. Humanim | MASD 2013 Review Positioning Proposal Potential Focus on these three audiences: Where do we start? City owned Developer owned Bank owned (Foreclosed)
26. Humanim | MASD 2013 Review Positioning Proposal Potential • Low market value/demand for properties and raw materials • Creating value/demand requires creative and innovative solutions Why?
27. Humanim | MASD 2013 Review Positioning Proposal Potential Two social design skill sets we can provide you: Creation of Communication Tools Facilitation of Design Thinking Process
28. Humanim | MASD 2013 Review Positioning Proposal Potential Communication Tools Communication Tools Communicate clear, compelling, and concise narrative Articulate value of deconstruction Build a network of clients
29. Humanim | MASD 2013 Review Positioning Proposal Potential
30. Humanim | MASD 2013 Review Positioning Proposal Potential
31. Humanim | MASD 2013 Review Positioning Proposal Potential
32. Humanim | MASD 2013 Review Positioning Proposal Potential
33. Humanim | MASD 2013 Review Positioning Proposal Potential
34. Humanim | MASD 2013 Review Positioning Proposal Potential
35. Humanim | MASD 2013 Review Positioning Proposal Potential
36. Humanim | MASD 2013 Review Positioning Proposal Potential
37. Humanim | MASD 2013 Review Positioning Proposal Potential
38. Humanim | MASD 2013 Review Positioning Proposal Potential
39. Humanim | MASD 2013 Review Positioning Proposal Potential
40. Humanim | MASD 2013 Review Positioning Proposal Potential
41. Humanim | MASD 2013 Review Positioning Proposal Potential
42. Humanim | MASD 2013 Review Positioning Proposal Potential
43. Humanim | MASD 2013 Review Positioning Proposal Potential
44. Humanim | MASD 2013 Review Positioning Proposal Potential
45. Humanim | MASD 2013 Review Positioning Proposal Potential Facilitation of design thinking process a collaboration between MASD, DETAILS, other stakeholders and beneficiaries
46. Humanim | MASD 2013 Review Positioning Proposal Potential Design Thinking: process for generating and developing ideas
47. Humanim | MASD 2013 Review Positioning Proposal Potential Whatisthemostsustainablemodel. Whatresonateswithpeople. Developconstraints. Establishframeworkforevaluatingthem. Whatisfunctionallypossible.
48. Humanim | MASD 2013 Review Positioning Proposal Potential
49. Humanim | MASD 2013 Review Positioning Proposal Potential Research/understandcultureandcontextofissueorchallenge. Talktoaudience,observeaudience,learnfromaudience.
50. Humanim | MASD 2013 Review Positioning Proposal Potential Basedonwhatyou’velearned,clearlyarticulatechallengesandobjectives. Determineteamprocessandconstraints.
51. Humanim | MASD 2013 Review Positioning Proposal Potential Generateasmanyideasaspossible(donotjudge). Documenttheprocess.
52. Humanim | MASD 2013 Review Positioning Proposal Potential Combineandrefineideas. Makerepresentationsofideas.
53. Humanim | MASD 2013 Review Positioning Proposal Potential Executeandapplyideasincontext. Documentandcollectfeedback.
54. Humanim | MASD 2013 Review Positioning Proposal Potential Evaluatesuccessesandfailures.
55. Humanim | MASD 2013 Review Positioning Proposal Potential
56. Humanim | MASD 2013 Review Positioning Proposal Potential The Design Thinking process will: • Identify raw materials and their potential • Assist in prototyping and ideation • Manifest in an end product • Provide a means for evaluation and assessment
57. Humanim | MASD 2013 Review Positioning Proposal Potential Moving Forward: Criteria for ideation process Environmental Social Economical Feasible Positive environmental impact? Positive social impact? Increased job creation? Products respond to a market demand? Positive financial impact? Operationally feasible? Long-term sustainability? Compelling narrative? Lee Davis: “Sends a message, tells a story”
58. Humanim | MASD 2013 Review Positioning Proposal Potential Whatisthemostsustainablemodel. Whatresonateswithpeople. Developconstraints. Establishframeworkforevaluatingthem. Whatisfunctionallypossible.
59. 1. Review 2. Positioning 3. Proposal 4. Potential
60. Humanim | MASD 2013 Review Positioning Proposal Potential POTENTIAL
61. Humanim | MASD 2013 Review Positioning Proposal Potential ARCHITECTURAL DETAILS CEILING PLATES CABINETS COMPOSITE MATERIAL CONSTRUCTION DECORATIVE ARTIFACTS FENCES FLOORING FURNITURE (COMMERCIAL/INSTITUTIONAL) SIDING SIDEWALK CHALK STORE DISPLAYS
62. Humanim | MASD 2013 Review Positioning Proposal Potential