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DETAILS & MASD

ssjkong
November 29, 2012

DETAILS & MASD

A presentation about a joint collaboration between MICA's MA in Social Design and Humanim's DETAILS (Deconstruction Retail).

Humanim is a non-profit agency that provides workforce development services, deaf services, developmental disability and mental health services, treating each person they encounter with dignity and respect. DETAILS is a new branch of Humanim that deconstructs houses instead of demolishing them, thereby decreasing waste, increasing re-use of materials, and creating more jobs.

The 8 students of MASD '13 made this presentation together.
I was in charge of editing, overview, and the comparison of costs infographic.

ssjkong

November 29, 2012
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  1. Review Positioning Proposal Potential Humanim | MASD 2013 How can

    the process of social design assist a new social enterprise initiative in exploring its potential?
  2. Review Positioning Proposal Potential Humanim | MASD 2013 HUMANIM is

    a non-profit that provides uncompromising services to Baltimore communities in the form of: Human Services Social Enterprise Workforce Development
  3. Review Positioning Proposal Potential Humanim | MASD 2013 Attributes of

    humanim • Authentic • Holistic • Human-centered • Committed to high quality • Credible within community • For-profit ethos
  4. Review Positioning Proposal Potential Humanim | MASD 2013 DETAILS is

    a social enterprise that works to combine opportunities within deconstruction and retail to: Social Impact Create jobs and career paths for those with barriers to employment Provide environmentally responsible alternative to demolition and diverts waste from landfills Create a profitable, financially sustainable model Environmental Impact Financial impact
  5. Review Positioning Proposal Potential Humanim | MASD 2013 Attributes of

    DETAILS: • Human-centered • Personal • Honest • Invested • Hands-on • Professional • Strategic • Sustainable • Quality focused • Expensive • Dynamic • Persuasive narrative
  6. Humanim | MASD 2013 Review Positioning Proposal Potential Objectives: •

    Raise awareness around deconstruction • Reinforce and support practices of Humanim • Create jobs for people with barriers to employment • Sustain a profitable enterprise • Reduce negative environmental impact
  7. Humanim | MASD 2013 Review Positioning Proposal Potential Challenges Lack

    of awareness and understanding » » within potential market » » about deconstruction process Cost » » complicated tax implications » »  initially more expensive than demolition Time » » slower process than demolition General
  8. Humanim | MASD 2013 Review Positioning Proposal Potential Challenges Lack

    of awareness and understanding » » within potential market » » about deconstruction process Cost » » complicated tax implications » »  initially more expensive than demolition Time » » slower process than demolition General Post Deconstruction distribution channels market desirability/ potential for materials storage space Lack of
  9. Humanim | MASD 2013 Review Positioning Proposal Potential • Humanim

    • Workforce development • Baltimore centric • Open to multiple distribution channels • Social enterprise Point of Difference
  10. Humanim | MASD 2013 Review Positioning Proposal Potential Potential Negative

    Perceptions • Expensive • Slow / Inefficient • Troublesome / Complicated • Confusing relationship with Humanim • Unknown
  11. Humanim | MASD 2013 Review Positioning Proposal Potential Reasons to

    Believe: • Humanim » » Policy Change • Opportunity » » Over 15,000 city owned vacant properties/at least 300 slated for immediate of demolition » » High unemployment • Public and Private Partnerships • Growing and untapped market
  12. Humanim | MASD 2013 Review Positioning Proposal Potential Lack of

    awareness and understanding. Main Challenge:
  13. Humanim | MASD 2013 Review Positioning Proposal Potential How can

    Social Design and MASD assist in addressing that challenge?
  14. Humanim | MASD 2013 Review Positioning Proposal Potential How can

    Social Design and MASD assist in addressing that challenge? Communicate the value of deconstruction, DETAILS, and Humanim.
  15. Humanim | MASD 2013 Review Positioning Proposal Potential Focus on

    these three audiences: Where do we start? City owned Developer owned Bank owned (Foreclosed)
  16. Humanim | MASD 2013 Review Positioning Proposal Potential • Low

    market value/demand for properties and raw materials • Creating value/demand requires creative and innovative solutions Why?
  17. Humanim | MASD 2013 Review Positioning Proposal Potential Two social

    design skill sets we can provide you: Creation of Communication Tools Facilitation of Design Thinking Process
  18. Humanim | MASD 2013 Review Positioning Proposal Potential Communication Tools

    Communication Tools Communicate clear, compelling, and concise narrative Articulate value of deconstruction Build a network of clients
  19. Humanim | MASD 2013 Review Positioning Proposal Potential Facilitation of

    design thinking process a collaboration between MASD, DETAILS, other stakeholders and beneficiaries
  20. Humanim | MASD 2013 Review Positioning Proposal Potential Whatisthemostsustainablemodel. Whatresonateswithpeople.

    Developconstraints. Establishframeworkforevaluatingthem. Whatisfunctionallypossible.
  21. Humanim | MASD 2013 Review Positioning Proposal Potential The Design

    Thinking process will: • Identify raw materials and their potential • Assist in prototyping and ideation • Manifest in an end product • Provide a means for evaluation and assessment
  22. Humanim | MASD 2013 Review Positioning Proposal Potential Moving Forward:

    Criteria for ideation process Environmental Social Economical Feasible Positive environmental impact? Positive social impact? Increased job creation? Products respond to a market demand? Positive financial impact? Operationally feasible? Long-term sustainability? Compelling narrative? Lee Davis: “Sends a message, tells a story”
  23. Humanim | MASD 2013 Review Positioning Proposal Potential Whatisthemostsustainablemodel. Whatresonateswithpeople.

    Developconstraints. Establishframeworkforevaluatingthem. Whatisfunctionallypossible.
  24. Humanim | MASD 2013 Review Positioning Proposal Potential ARCHITECTURAL DETAILS

    CEILING PLATES CABINETS COMPOSITE MATERIAL CONSTRUCTION DECORATIVE ARTIFACTS FENCES FLOORING FURNITURE (COMMERCIAL/INSTITUTIONAL) SIDING SIDEWALK CHALK STORE DISPLAYS