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ゼロからつくるUX / How I designed UX start from zero
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Takamasa Matsumoto
July 31, 2014
Design
110
3
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ゼロからつくるUX / How I designed UX start from zero
Takamasa Matsumoto
July 31, 2014
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Transcript
ίΠχʔגࣜձࣾɹদຊོԠ θϩ͔Βͭ͘Δ69
ࣗݾհ দຊོԠʢ·ͭͱ͔ͨ·͞ʣ ίΠχʔגࣜձࣾɹσβΠφʔ ! εϚϗܾࡁαʔϏεʮ$PJOFZʯͷ σβΠϯશൠΛҰ؏ͯ͠୲ ! ɹɹ!TUBN@NBUT ɹɹ%&4*(/"3$)*7& ɹɹIUUQCJUMZTUBN@NBUT
ϛογϣϯɿ ͓ళͷਓɺͦͷઌʹ͋Δ͓٬͞ΜํͷՁΛͭ͘Δ͜ͱɻ
ϒϥϯυ ϓϩηε จԽ ຊ͓͢Δ͜ͱ
Ϗδϣϯ͔ΒϏδϡΞϧ·Ͱɻ ελʔτΞοϓʹ͓͚Δʮϒϥϯυʯମݧ
͋ΒΏΔͷ͕ۭനͷঢ়ଶɻ །Ұ͋ΔͷϏδϣϯ͚ͩɻ σβΠϯɾ69Λθϩ͔Βͭ͘Δ
ϏδϣϯΛڞ༗͠ɺ ضͱͳΔίϯηϓτΛͭ͘Δɻ ͡Ίʹͬͨ͜ͱ
Customer ʷ Coiney ʷ Consumer ↓ ϏδϣϯΛ͔ͨͪʹ͢Δ
͍ͭͷৗʹ͋ΔΑ͏ͳ ʮ͋ͨΒ͍͠ελϯμʔυʯΛ ͭ͘Δ͜ͱɻ $PJOFZͷϏδϣϯͱ
$PJOFZ͕͑Δ͖Πϝʔδ ͠Έ͢͞ͱ ਓؒతͳԹ͔͞ɻ
CoineyͷίϯηϓτΛ ମݧͷࡉ෦·Ͱམͱ͜͠Ή σβΠϯͷׂ
ޮੑʻ͠ΈɾॊΒ͔͞
͋ΒΏΔͰਓؒຯͷ͋ΔτʔϯΛͭ͘Δ
Ξφϩάײ͕ͭਓؒతͳԹ͔͞
ϑϨϯυϦʔʷγϯϓϧͳ͜ͱͰۙ͞Λͭ͘Δɻ
ʦγεςϜʧϩάΞτˠʦϢʔβʔʧ͓ർΕ༷Ͱͨ͠
खඳ͖ͰԹ͔͞Λײ͡ΔΞχϝʔγϣϯ
ػೳͰͳ͘ମݧɻ $PJOFZͰͲ͏มΘΔͷ͔Λ͑Δɻ ମݧ ػೳ
ͷίϛϡχέʔγϣϯΛ ମݧશମͰͭͳ͍Ͱ͍͘ͱ ʮΒ͠͞ʯʹͳΔɻ Ϗδϣϯ͔ΒϏδϡΞϧ·ͰҰ؏͢Δ͜ͱ
69ͱײ֮తͳՁɺ पลͷϒϥϯυମݧ͕ େ͖͘Өڹ͢Δɻ ͳͥେࣄͳͷ͔
৴པʹͭͳ͕Δɻ બΕΔϒϥϯυʹͳΔɻ ᶃϏδϣϯ͔ΒϏδϡΞϧ·Ͱ
ίϛϡχέʔγϣϯίετ͕ θϩʹͳΔɻ ᶄϏδϣϯ͔ΒϏδϡΞϧ·Ͱ
ϓϩτλΠϓͰձ͢Δ ελʔτΞοϓʹ͓͚Δ69σβΠϯͷʮϓϩηεʯ
ෆ࣮֬ੑͩΒ͚ͷதͰσβΠϯ θϩ͔Βͭ͘Δͱ͍͏͜ͱ
ϗϫΠτϘʔυը໘্ʹ͋Δ σβΠϯॴཧɻ ෆ࣮֬ੑ͕ߴ͍தͰͷσβΠϯ
ϢʔβʔͷλΠϓ༷ʑɻ ࣮ࡍͷݱʹ ͑Εͳ͍ఔͷม͕͋Δɻ
ෆ࣮֬ੑ͕ߴ͍தͰͷσβΠϯ ͱʹ͔͘৮ͬͯ அͰ͖ΔͷΛͭ͘Δɻ
σβΠφʔ͕Ͱ͖Δ͚ͩૣ͘ ʮ͔ͨͪʯͷ͋Δϓϩτʹͯ͠ ݟ͑ͳ͍Λൃݟ͢Δɻ ᶃϓϩτλΠϓͰձ͢Δ͜ͱ
ΞΠσΞεέονΑΓ ໌֬ͳํੑΛࣔ͠ ϓϩμΫτͷਪਐྗʹͳΔɻ ᶄϓϩτλΠϓͰձ͢Δ͜ͱ
ΞΠσΞʻεέονʻϓϩτ
৫ͷλςͱϤίΛͭͳ͙ ελʔτΞοϓʹ͓͚Δ69σβΠϯͷʮจԽʯ
λςɿҙࢥܾఆ ϤίɿνʔϜ࿈ܞ ৫ͷλςͱϤίͱ
ܾࡁεϐʔυ͕͍ɺ ͱ͍͏ɻ $PJOFZͷ߹
εϫΠϓ αΠϯ ඵ ඵ վળલ ༩৴ ྃ εϫΠϓ ඵ ඵ
վળޙ ༩৴ ྃ αΠϯ
69ͷΛղܾ͢Δͷ σβΠϯ͚ͩʹ͋Βͣɻ
৫ͷϤίͰղܾ͢Δ νʔϜશମ͕Λڞ༗͠ɺ ࠷దͳϙΠϯτͰղܾ͢Δɻ
ʲΦϑΟεઃܭͷͳ͠ʳ
ΈΔɹʻɹ͖͘ɹʻɹͳΔ
νʔϜ͕ٸʹ૿͑Ε 69ͷղऍଟ༷ʹͳΔɻ $PJOFZͷ߹
ˠ
৫ͷλςΛͭͳ͙ ҙࢥܾఆͷ࣠ͱͳΔ ίϯηϓτΛ࠶ఆٛ͢Δɻ
Coineyͷͭͷίϯηϓτ ސ٬ͷΉਓؒؔΛͭ͘Δ ࢲͨͪͷސ٬ɺ͓٬༷ͱͷܧଓతͳؔΛߏஙͰ͖Δ͜ͱΛΜͰ͍·͢ɻϏδωεʹ͓͍͓ͯ٬ ༷ʹ༏ઌతʹબΜͰ͍ͨͩ͘ࡍʹɺͦͷϏδωεͷϒϥϯυମݧͷϑΝϯʹͳͬͯΒ͍ɺܧଓత ͳ৴པؔΛங͚Δͷ͕༗ޮͰ͢ɻ$PJOFZͷϓϩμΫτ୯७ͳܾࡁखஈʹͱͲ·Δ͜ͱͳ͘ɺ $PJOFZͷϏδωεϢʔβʔͱγϣοϐϯάϢʔβʔͷܧଓతͳؔΛங͍͍ͯ͘ϓϥοτϑΥʔϜΛ ࢦ͍ͯ͠·͢ɻ ָ͠͞Λ͏ମݧΛͭ͘Δ ࢲͨͪͷސ٬୯७ͳϏδωεπʔϧΛ͑ͨɺָ͠Έͳ͕Β͑ΔπʔϧΛظ͍ͯ͠·͢ɻ $PJOFZຖ͏Ϗδωεπʔϧ͔ͩΒͦ͜ຯؾͳ͍ͷͰͳ͘ɺ͖ͣʹۙײͱѪணΛ࣋ͬͯ
͑ΔπʔϧͰ͋Δ͖Ͱ͢ɻͦΕ୯७ͳܾࡁͷͨΊͷϏδωεπʔϧͰ͋Δɺࢢͷͦͷଞͷϓ ϩμΫτͱҧͬͨϒϥϯυΛߏங͢ΔͨΊʹ༗ޮͰ͢ɻܾࡁखஈͱͯ͠ͷ୯७ͳརศੑΛ͑ͯɺѪ͞ ΕΔϓϩμΫτΛ$PJOFZࢦ͍ͯ͠·͢ɻ ސ٬ͷϒϥϯυߏஙΛॿ͚Δ ࢲͨͪͷސ٬ɺ$PJOFZΛ͏͜ͱͰࣗͨͪͷϏδωεͷՁΛ্͍͛ͯ͘͜ͱΛΜͰ͍·͢ɻ $PJOFZͷओϏδωεϢʔβʔͰ͢ɻϏδωεϢʔβʔͷϒϥϯυੑ͕Ҿཱ͖ͭΑ͏ʹ͢ ͯͷαʔϏε͕ઃܭ͞ΕΔ͜ͱΛΰʔϧͱ͠·͢ɻϓϩμΫτʹ͓͍ͯ$PJOFZͷϒϥϯυΧϥʔΛ લ໘ʹग़͢͜ͱΛ࠷༏ઌ͠·ͤΜɻ࠷༏ઌ͖͢ϏδωεϢʔβʔͷϒϥϯυՁͰ͋ΓɺϏ δωεϢʔβʔͷΧϥʔ͕ΑΓҾཱ͖ͨ͞ΕΔ͜ͱͰ͢ɻ Coineyͷͭͷίϯηϓτ ސ٬ͷΉਓؒؔΛͭ͘Δ ࢲͨͪͷސ٬ɺ͓٬༷ͱͷܧଓతͳؔΛߏஙͰ͖Δ͜ͱΛΜͰ͍·͢ɻϏδωεʹ͓͍͓ͯ٬ ༷ʹ༏ઌతʹબΜͰ͍ͨͩ͘ࡍʹɺͦͷϏδωεͷϒϥϯυମݧͷϑΝϯʹͳͬͯΒ͍ɺܧଓత ͳ৴པؔΛங͚Δͷ͕༗ޮͰ͢ɻ$PJOFZͷϓϩμΫτ୯७ͳܾࡁखஈʹͱͲ·Δ͜ͱͳ͘ɺ $PJOFZͷϏδωεϢʔβʔͱγϣοϐϯάϢʔβʔͷܧଓతͳؔΛங͍͍ͯ͘ϓϥοτϑΥʔϜΛ ࢦ͍ͯ͠·͢ɻ ָ͠͞Λ͏ମݧΛͭ͘Δ ࢲͨͪͷސ٬୯७ͳϏδωεπʔϧΛ͑ͨɺָ͠Έͳ͕Β͑ΔπʔϧΛظ͍ͯ͠·͢ɻ $PJOFZຖ͏Ϗδωεπʔϧ͔ͩΒͦ͜ຯؾͳ͍ͷͰͳ͘ɺ͖ͣʹۙײͱѪணΛ࣋ͬͯ ͑ΔπʔϧͰ͋Δ͖Ͱ͢ɻͦΕ୯७ͳܾࡁͷͨΊͷϏδωεπʔϧͰ͋Δɺࢢͷͦͷଞͷϓ ϩμΫτͱҧͬͨϒϥϯυΛߏங͢ΔͨΊʹ༗ޮͰ͢ɻܾࡁखஈͱͯ͠ͷ୯७ͳརศੑΛ͑ͯɺѪ͞ ΕΔϓϩμΫτΛ$PJOFZࢦ͍ͯ͠·͢ɻ ސ٬ͷϒϥϯυߏஙΛॿ͚Δ ࢲͨͪͷސ٬ɺ$PJOFZΛ͏͜ͱͰࣗͨͪͷϏδωεͷՁΛ্͍͛ͯ͘͜ͱΛΜͰ͍·͢ɻ $PJOFZͷओϏδωεϢʔβʔͰ͢ɻϏδωεϢʔβʔͷϒϥϯυੑ͕Ҿཱ͖ͭΑ͏ʹ͢ ͯͷαʔϏε͕ઃܭ͞ΕΔ͜ͱΛΰʔϧͱ͠·͢ɻϓϩμΫτʹ͓͍ͯ$PJOFZͷϒϥϯυΧϥʔΛ લ໘ʹग़͢͜ͱΛ࠷༏ઌ͠·ͤΜɻ࠷༏ઌ͖͢ϏδωεϢʔβʔͷϒϥϯυՁͰ͋ΓɺϏ δωεϢʔβʔͷΧϥʔ͕ΑΓҾཱ͖ͨ͞ΕΔ͜ͱͰ͢ɻ
৫ͷλς ҙࢥܾఆ͔ΒؔΘΔ͜ͱͰ 69ϑΝʔετͷจԽ͕ਁಁ͢Δɻ
ίϯτϩʔϧ͠ͳͯ͘ɺ ͋ΒΏΔͰ ࣗવͱମݧͷ࣭͕อͨΕΔɻ 69σβΠϯͷλςͱϤίΛͭͳ͙͜ͱ
θϩ͔Βͭ͘Δ͜ͱͰֶΜͩେͳ͜ͱ Ұ؏ੑͷ͋Δϒϥϯυମݧ ߟ͑ΔલʹϓϩτΛͭ͘Δ 69ϑΝʔετͷจԽ
͜Ε͔Βͭ͘Δ69
ࢼߦࡨޡͷ࿈ଓɻ ·ͩ·ͩಓɻ
Ұาઌͷඪͱ কདྷͷϏδϣϯΛԟ෮͠ͳ͕Βɺ ͻͱͭͻͱͭͷΛ ஸೡʹ͍ͭͬͯ͘͘ɻ
θϩ͔Βͭ͘Δ69 ະ։ͷΛ։͠ɺ ͻͱͭͷ֗Λͭ͘ΔΑ͏ͳͷ
ίϯηϓτͷضΛͨͯΔ 69ϑΝʔετͷΛͭ͘Δ ϓϩτͰମݧͷಓΛͱͱͷ͑Δ αʔϏεΛͤ͞Δ θϩ͔Βͭ͘ΔσβΠφʔͷׂ
Designers be ambitious! େࢤΛ๊͖ɺ͋ͨΒ͍͠ՁΛͭ͘Δ։ऀͰ͋Ε
Thank You! ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ