Durex – i

Transcript

2. Durex is trying to engage people who like experimenting in their sex life.
3. Those who like trying something new and more pleasurable.
4. BUT! There is a problem.
5. Those people usually don’t use condoms at all.
6. They think it’s useless and it includes a loss of some sexual excitement.
7. So, where can we meet this audience to send them our message?
8. Thanks to the social media there is one place.
9. New service which lets users tell the world when, where, and even how they had sex. So, everyone can see where other people had sex.
10. When adding a marker you can tell the world: • In what positions you made it. • If it was at home or outside.
11. • And, most importantly, if you used a condom or not.
12. According to site’s statistics almost 80% of straight couples don’t use condoms.
13. So, we've put our message exactly into this entry form.
14. When person hits ‘Save Marker’ button with unselected condom icon, the message appears:
15. Than, after some time when the person gets lucky again, decides to tell the world about it...
16. ...and unselects the condom icon again, different message appears:
17. Than again if it happens for the third time...
18. ...another message appears:
19. Messages depend even on person’s sex (male or female) and other data, which makes them more personal.
20. And for the fourth time and for the fifth time and again and again... ...always different, unobtrusive and funny, depending on the users data.
21. And the same on the mobile applications
22. Besides that the campaign included outdoor messages.
23. Based on the web site data we’ve found most popular places in the city where people have sex.
24. Like this one:
25. Or that one:
26. And we simply put our messages there:
27. Some of that signs even contained free condoms.
28. And everybody was happy :)