Design @ Booking.com

A quick introduction to how we do design, some questions, thoughts , etc.

Presented at the February 2013 edition of the Amsterdam UX Cocktail Hour hosted at the headquarters of Booking.com

Transcript

1. DESIGN AT BOOKING.COM STUART FRISBY
2. Hello! mrfrisby.com • @stuartfrisby Designer & Senior Product Owner
3. • 264,000 Properties in 41,000 destinations & 178 Countries • 400,000 room nights sold daily • 17,6 million Reviews • 5000 staff in 85 offices • Headquarters & development team based in Amsterdam
4. 1. Design @ booking.com 2. AB Testing vs UX Design 3. We — Curious Idiots 4. Q&A Topics
5. Small Steps
6. Low Hanging Fruit
7. Hypothesis Testing A B
8. “In order to avoid the drawbacks of too long and too short lines, but still energize your readers and keep them engaged, we suggest keeping it within the range of 50-75 characters per line.” Readability: the Optimal Line Length - Christian Holst http://goo.gl/4nWG6
9. Co-existence? AB UX VS
10. Call-to-Action styles - booking.com
11. February 2007 - booking.com
12. February 2013 - booking.com
13. “A/B testing small changes, with the goal of optimizing one variable, often falls into this category: it leads to short-term, non- holistic product development processes.” Mike Greenfield - founder, Circle of Moms http://goo.gl/IG97r
14. “To treat design as a science is to retreat to the illusory safety of numbers, where designers are mostly seen as agents of skewing the odds in your favor.” Cennydd Bowles - Writing on A List Apart http://goo.gl/O7lWs
15. “I can’t fault Google for this reliance on data. And I can’t exactly point to financial failure or a shrinking number of users to prove it has done anything wrong.” Doug Bowman - Goodbye, Google http://goo.gl/t3jHz
16. Planet earth’s No. 1 accommodation site
17. Measuring Success - $PCLN
18. “Something strange and remarkable started happening at Google immediately after Larry Page took full control as CEO in 2011: it started designing good-looking apps.” Redesigning Google: how Larry Page engineered a beautiful revolution The Verge - http://goo.gl/0NQSd
20. ?
21. Qualitative Research
22. Principles 1. Design for everyone 2. Design for conversion 3. KISS 4. evidence over opinions
23. Curious Idiots ?
24. Collectors — ˒
25. Hiring - Designers, Product Owners, Developers
26. Questions? mrfrisby.com • @stuartfrisby