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Redesigning Cleartrip - Lessons learnt
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surdattack
September 05, 2013
Design
1
330
Redesigning Cleartrip - Lessons learnt
httpX by Big Rock
surdattack
September 05, 2013
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Transcript
@surdattack Sunit Singh Redesigning Cleartrip Lessons learnt Tuesday, 17 September
13
“But with great power comes great responsibility” Design comes first
Lesson #1 Tuesday, 17 September 13
Text Tuesday, 17 September 13
Instant Twice as fast Tuesday, 17 September 13
Efficient by 30% Tuesday, 17 September 13
Efficient by 30% Tuesday, 17 September 13
Handy Down to 1 click Tuesday, 17 September 13
Handy Data driven Tuesday, 17 September 13
Consistent Design patterns Tuesday, 17 September 13
Consistent Design patterns Tuesday, 17 September 13
Consistent Color palette Tuesday, 17 September 13
Consistent Color palette Tuesday, 17 September 13
Consistent Typography & treatment Tuesday, 17 September 13
Reusable Buses in record time Tuesday, 17 September 13
Speed is a feature Design with performance in mind Lesson
#2 Tuesday, 17 September 13
Web performance as... • a Process • a Business metric
Tuesday, 17 September 13
User perception & performance... Tuesday, 17 September 13
Tuesday, 17 September 13
Tuesday, 17 September 13
Tuesday, 17 September 13
Tuesday, 17 September 13
“Design is a silent ambassador for your brand” Sweat the
details Lesson #3 - Paul Rand Tuesday, 17 September 13
Tuesday, 17 September 13
An underlying order... Tuesday, 17 September 13
Tuesday, 17 September 13
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Visually hierarchal Tuesday, 17 September 13
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Organic Tuesday, 17 September 13
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Pixel fitted Tuesday, 17 September 13
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Real feedback vs Data Watch out for signals Lesson #4
Tuesday, 17 September 13
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Tuesday, 17 September 13
Because the final result matters... Get real Lesson #5 Tuesday,
17 September 13
Public release 0 10 30 20 40 50 60 90
70 80 DAYS PROGRESS Tuesday, 17 September 13
Public release 0 10 30 20 40 50 60 90
70 80 DAYS PROGRESS Design complete Tuesday, 17 September 13
Public release 0 10 30 20 40 50 60 90
70 80 DAYS PROGRESS Dev complete Design complete Tuesday, 17 September 13
Public release 0 10 30 20 40 50 60 90
70 80 DAYS PROGRESS Dev complete Design complete Tuesday, 17 September 13
Tuesday, 17 September 13
Real time JS errors A/B / Split testing User feedback
Tuesday, 17 September 13
Design & consistent communication can play a big role Building
trust goes a long way Lesson #6 Tuesday, 17 September 13
Trust markers & badges for hotels Tuesday, 17 September 13
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Expressway: Stored cards Tuesday, 17 September 13
Expressway: Stored cards 15% bookings Tuesday, 17 September 13
Makes up for less than 0.7% of traffic IE 6
& 7 is a waste of time Lesson #7 Tuesday, 17 September 13
Tuesday, 17 September 13
The best quality & compression possible PNG 24 all the
way Lesson #8 Tuesday, 17 September 13
656 x 450 pixels 88 kb Tuesday, 17 September 13
Tuesday, 17 September 13
Tuesday, 17 September 13
Very large sprites could slow down your webpages Sprites -
handle with care Lesson #9 Tuesday, 17 September 13
1px = 4 bytes in memory 500 x 800 =
1.5 MB in Memory Tuesday, 17 September 13
HTML 5 boilerplate, Modernizr HTML5 all the way Lesson #10
Tuesday, 17 September 13
Easier text input <input type="email"/> <input type="tel"/> <input type="number"/> <input
type="text" pattern="[0-9]*"> <input type="email" autocorrect="off" autocomplete="off" autocapitalize="off"/> Turn off autocorrect, autocomplete, and autocapitalize Tuesday, 17 September 13
Not all CSS3 properties need prefixes Be thoughtful about CSS
prefixes Lesson #11 Tuesday, 17 September 13
Caniuse.com Tuesday, 17 September 13
Build your own framework Lesson #12 Tuesday, 17 September 13
Doing it yourself... • learning • specific needs • evolve
your own style Tuesday, 17 September 13
Questions? @surdattack Sunit Singh Tuesday, 17 September 13