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Avoiding Project Fatigue—DPM:UK, Manchester 2014

5f17d9fc5e9243aee9d500ab931a396b?s=47 Suze Haworth
January 31, 2014
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Avoiding Project Fatigue—DPM:UK, Manchester 2014

Having been focused on three very long term projects at her current agency, with the odd fast-paced one thrown in, Suze looks at how we can avoid project fatigue on those projects that seem to be going on forever and where productivity is slowing down to zero.

5f17d9fc5e9243aee9d500ab931a396b?s=128

Suze Haworth

January 31, 2014
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Transcript

  1. Suze Haworth

  2. None
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  4. Managing a long term project is a lot like running

    a marathon.
  5. The start / The kick-off

  6. The start / The kick-off See, look how (ridiculously) happy

    and excited he is, it has to be the start.
  7. The mid stages: Settling in for the long run (ha!)

  8. The WALL

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  10. - Give your client the knowledge to keep stakeholders informed

    - Make sure you aren’t lacking knowledge in what’s going on.
  11. - Keep talking to your team - Communicate with your

    client regularly – even in the slower periods
  12. - Break the work down into smaller chunks - Manageable,

    more regular goals.
  13. - Break the work down into smaller chunks - Manageable,

    more regular goals.
  14. - Break the work down into smaller chunks - Manageable,

    more regular goals.
  15. - Show clients work in progress - Show your own

    team what you’re working on and vice versa – share knowledge.
  16. - Celebrate launches and milestones - Internal and external PR

  17. - Work out what motivates team members - Set a

    project goal or objective.
  18. - Work out what motivates team members - Set a

    project goal or objective.
  19. None
  20. And no I don’t mean Paula style…

  21. - Give team members a break from the project -

    Encourages a fresh perspective.
  22. None
  23. Thanks! @suzehaworth