Avoiding Project Fatigue—DPM:UK, Manchester 2014

Having been focused on three very long term projects at her current agency, with the odd fast-paced one thrown in, Suze looks at how we can avoid project fatigue on those projects that seem to be going on forever and where productivity is slowing down to zero.

Transcript

1. Suze Haworth
   

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4. Managing a long term project is a
   lot like running a marathon.
   

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5. The start / The kick-off
   

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6. The start / The kick-off
   See, look how (ridiculously)
   happy and excited he is, it has to
   be the start.
   

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7. The mid stages: Settling in for the
   long run (ha!)
   

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8. The WALL
   

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10. - Give your client the knowledge to keep
    stakeholders informed
    - Make sure you aren’t lacking knowledge in
    what’s going on.
    

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11. - Keep talking to your team
    - Communicate with your client regularly –
    even in the slower periods
    

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12. - Break the work down into smaller
    chunks
    - Manageable, more regular goals.
    

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13. - Break the work down into smaller
    chunks
    - Manageable, more regular goals.
    

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14. - Break the work down into smaller
    chunks
    - Manageable, more regular goals.
    

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15. - Show clients work in progress
    - Show your own team what you’re working
    on and vice versa – share knowledge.
    

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16. - Celebrate launches and
    milestones
    - Internal and external PR
    

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17. - Work out what motivates team
    members
    - Set a project goal or objective.
    

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18. - Work out what motivates team
    members
    - Set a project goal or objective.
    

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20. And no I don’t mean
    Paula style…
    

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21. - Give team members a break from the project
    - Encourages a fresh perspective.
    

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23. Thanks!
    @suzehaworth
    

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