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Your Online Presence Beyond The Website

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Avatar for Suzette Franck Suzette Franck
November 07, 2013
Technology
370
0

Your Online Presence Beyond The Website

Avatar for Suzette Franck

Suzette Franck

November 07, 2013

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Transcript

  1. You’re Live! ...Now what? Your Online Presence Beyond the Website

    Suzette Franck (mt) WordPress Evangelist Ventura County WordPress Wed., November 6, 2013 Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple

  2. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Suzette Franck with a “ck” ✤(mt) Media Temple WordPress Evangelist ✤Born in Hollywood, Calif., Lives in Simi Valley ✤19+ Years Coding & Web Development ✤Speaking at 10 WordCamps this year ✤Reg. Contributor on WPwatercooler.com ✤Hosted DradCast Episode 17 ✤Blogs at: suzettefranck.com ✤Slides: speakerdeck.com/suzettefranck Tweet me! @mt_Suzette

  3. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Disclaimers ATTN: WordPress Website Owners

  4. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Coding NOT necessary ✤Self-hosted WordPress Website ✤Admin Access to WordPress Dashboard ✤Live website with fully propagated DNS ✤Site is final - after testing and QA You’re gonna need a few things...

  5. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Account ✤WordPress.com Account ✤Admin Access to a Self-hosted WordPress Site ✤Social Media Accounts: Twitter, Facebook, LinkedIn, Google, Yelp, Myspace, ??? The Keys to the Kingdom

  6. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Post Launch Setup? Recipe for Success

  7. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Process of configuring plugins once the site goes live and DNS has fully propagated. This process ensures smooth website operation, enables statistics reporting, and optimizes for search engines and human social engagement. Post Launch Setup

  8. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Post Launch Components Reporting Reach Operation + +

  9. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Measure progress, make changes accordingly ✤Ensure smooth uninterrupted operation of your site ✤Optimize for search engines and machines ✤Encourage and engage potential human customers What Does This Accomplish?

  10. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Statistics & Reporting If it wasn’t recorded... It didn’t happen.

  11. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Analyticator ✤Google Webmaster Tools ✤WordPress.com Stats ✤Search Meter Recording Your Website

  12. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analytics google.com/analytics

  13. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Analytics ✤Google Webmaster Tools ✤Google Plus Profile ✤Google Apps ✤Google Places (if store front) Step One: Google All The Things

  14. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analytics Account http://google.com/analytics

  15. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analytics Property http://google.com/analytics

  16. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analyticator wordpress.org/plugins/ google-analyticator/

  17. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analyticator http://wordpress.org/plugins/google-analyticator/

  18. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple To Authenticate or Not?

  19. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Selecting Your Site Scroll Down & Save Your Settings

  20. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple

  21. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Scroll Down & Save Your Settings Selecting Your Site

  22. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analytics

  23. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Webmaster Tools google.com/webmasters

  24. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Webmaster Tools

  25. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Verify Ownership of Your Site

  26. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Link Property to Webmaster Tools

  27. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Link Property to Webmaster Tools

  28. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Link Property to Webmaster Tools

  29. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Link Property to Webmaster Tools

  30. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Adding New Users Email must be a valid Google Account

  31. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple WordPress.com Stats (Jetpack) jetpack.me

  32. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ★Go to Plugins > Add New Installing Jetpack 1) 2) 3)

  33. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Activating Jetpack

  34. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ★You will need to create a WordPress.com Account ★Consider if you will need to hand off to a client Connecting to Wordpress.com

  35. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Wordpress.com Stats

  36. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Configure Wordpress.com Stats

  37. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Jetpack > Site Stats

  38. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Search Meter What are visitors looking for?

  39. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Search Meter

  40. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Dashboard > Search Meter

  41. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Site Operation Updates & Maintenance

  42. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Documentation ✤Backups ✤WP Core, Plugin, & Theme Updates ✤Anti-spam and Security ✤Database Optimization ✤Caching/CDNs Ensure Smooth Operation

  43. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Documentation In the WordPress Dashboard

  44. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://wordpress.org/plugins/wp-help/ WP Help

  45. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Document All The Things!

  46. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Customize and Sync Documentation

  47. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Backups You DO have a backup, right?

  48. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://ithemes.com/purchase/backupbuddy/ BackupBuddy

  49. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://ithemes.com/purchase/ backupbuddy/ BackupBuddy

  50. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://wordpress.org/plugins/ backupwordpress/ BackUpWordPress

  51. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://vaultpress.com/ VaultPress

  52. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://vaultpress.com/ VaultPress

  53. DO NOT STORE BACKUPS ON THE SERVER THEY WERE MADE

    ON! RAWR!!!

  54. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Updates Note: After Backing Up

  55. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://wordpress.org/plugins/automatic-updater/ Automatic Updater

  56. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Anti-spam & Security No Web Cooties!

  57. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://akismet.com/ Akismet

  58. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://wordpress.org/plugins/wordfence/ Wordfence

  59. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Database Optimization An Optimized Database is a Happy Database

  60. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://wordpress.org/plugins/wp-optimize/ WP-Optimize

  61. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Caching & CDNs The Need for Speed

  62. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://wordpress.org/plugins/wp-super-cache/ WP Super Cache

  63. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Reach Machines

  64. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Publicize (Jepack) ✤Likes (Jetpack) ✤Blog Subscriptions (Jetpack) ✤Sharing (Jetpack) ✤WordPress SEO by Yoast Increasing Your Reach

  65. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://jetpack.me Jetpack

  66. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://wordpress.org/plugins/wp-super-cache/ WP Super Cache

  67. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Publicize

  68. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Publicize

  69. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Publicize

  70. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Publicize

  71. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://wordpress.org/plugins/wp-super-cache/ WP Super Cache

  72. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Likes

  73. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://wordpress.org/plugins/wp-super-cache/ WP Super Cache

  74. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Likes

  75. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Sharing

  76. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Sharing

  77. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://wordpress.org/plugins/wordpress-seo/ WordPress SEO by Yoast

  78. Media Temple // 8520 National Blvd. Culver City, CA 90232

    / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Questions? Suzette Franck [email protected] https://speakerdeck.com/suzettefranck @mt_Suzette Tweet Me!