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Website Considerations

Website Considerations

Prepared especially for the Burbank Art Association

Suzette Franck

May 17, 2017
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  1. Website
    Considerations
    by Suzette Franck

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  2. Social Media Networks vs. Having a Website
    PROS
    ● Single Portal for Followers
    ● Own your own content
    ● Leverage Search Engines
    ● Complete Control
    ● Global Audience
    ● Can be automated
    ● Branding - central repository
    for all things you
    CONS
    ● Wrong web hosting can be costly
    ● Development can be costly
    ● Requires technical knowledge,
    maintenance and upkeep
    ● Software needs to be updated
    regularly
    ● Backups and security are your
    responsibility
    FURTHER READING
    ● https://suzette.pro/do-i-need-my-own-website/

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  3. What is Needed for a
    Website?
    ● Domain name (.com, .net.
    .org, etc.)
    ● Web Hosting on a reliable
    server $3-$thousands/month
    ● Your Text, Images, and Video
    Content
    ● WordPress.org or other
    Content Management System
    ● Commitment to website upkeep
    FURTHER READING
    ● http://wordpress.tv/2014/02/
    01/suzette-franck-setting-up
    -and-maintaining-your-wordpr
    ess-site/

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  4. Domain Names and Registrars
    REGISTRARS SELL DOMAIN NAMES
    ● Buy domains from Hover.com or
    https://domains.google/
    ● As a rule, avoid buying domains
    at web hosts, as transferring
    later is difficult
    ● Important to keep registrar
    personal information up-to-date
    ● Avoid Yahoo Small Business
    Domains, Network Solutions, and
    GoDaddy
    ● Privacy of your registration
    data is important, some charge
    extra for this
    FURTHER READING
    ● https://suzette.pro/domain-names-dns-ip-addresses/

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  5. Different Kinds of Web Hosting
    THIRD PARTY WEB HOSTING
    ● Wix
    ● Weebly
    ● Tumblr
    ● WordPress.com
    ● Blogger
    ● Squarespace
    SHARED WEB HOSTING
    ● SiteGround
    ● DreamHost
    ● BlueHost
    ● WPEngine
    ● GetFlyWheel
    ● Page.ly
    VPS/DEDICATED WEB HOSTING
    (ENTERPRISE)
    ● SiteGround
    ● DreamHost
    ● BlueHost
    ● WordPress VIP
    FURTHER READING
    ● https://speakerdeck.com/suzettefranck/wp101-hosting-and-domains-2013
    -chicago-wordcamp

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  6. WordPress Artist Website
    Examples
    ● https://thejasonmecier.com/
    ● http://thinkspacegallery.com/
    ● http://www.skibsart.com/
    ● http://www.joshuapetker.com/
    ● http://www.anthonyclarksonart.net/

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  7. WordPress Resources
    ● WordPress.Meetup.com
    ● WordCamps Yearly WordPress Conferences
    ● WordPress.tv:
    http://wordpress.tv/speakers/suzette-franck/
    ● http://wordpress.tv/2013/10/28/suzette-franck-resources
    -for-reaching-your-wordpress-potential/
    ● https://speakerdeck.com/suzettefranck/resources-for-rea
    ching-your-wordpress-potential-vancouver
    ● My Slides: https://speakerdeck.com/suzettefranck

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  8. General Website Tips for Artists
    ● Use Alt Tags on ALL images & relevant naming conventions (Uniquely title + put your name in the
    filename title if it’s your work)
    ● Adding/changing text content on a regular basis, blogging relevant content for your audience
    ● People return for content, not a nicely formatted nothing content website
    ● Don't be afraid to use obvious keywords in your writing, imagine describing to a non-sighted person
    ● Start building a legit emailing list ASAP, mailchimp.com is awesome
    ● Preventing theft of images (sorry, you literally can't, if you publish to public internet)
    ● Learning coding is NOT required unless you intend to be a developer, focus on marketing yourself
    on social media
    ● Google all the things
    ● Don’t overcomplicate, keep it as simple as possible
    ● Automate where you can! https://ifttt.com/

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  9. How to Reach Me
    North Hollywood, California
    ● http://suzettepress.com
    [email protected]
    ● https://www.linkedin.com/in
    /suzette/

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