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AppExchange 開発者向けウェビナー 〜アプリ販売編〜

AppExchange 開発者向けウェビナー 〜アプリ販売編〜

Partner Office Hour きほんのきシリーズ - Distribute/Support

- AppExchange パートナー様がアプリケーションを配布する前にご確認いただきたいトピックのまとめ
- ISV Tools & Process
- Partner Lifecycle/Partner Business Org/Packaging/Upgrading/Trialforce/License Management App/Appendix: G2M

Takahiro KAWABATA

October 01, 2018
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  1. This presentation may contain forward-looking statements that involve risks, uncertainties,

    and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Statement under the Private Securities Litigation Reform Act of 1995 Forward-Looking Statement
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  24. $36.4B $45.5B $58.2B $72.6B $87.5B $103.3B $120.6B $139.1B We’re in

    the Middle of a Massive Transformation $159.3B Cloud provider revenue is expected to grow 20%+ year-over-year 20% + CAGR Cloud Revenue
  25. Salesforce Customers Create a Huge Opportunity Over 10 years of

    customers extending their investment with AppExchange Apps 150K+ Salesforce Customers 100+ Countries with Salesforce Customers 5M+ AppExchange Installs 87% of Salesforce Customers use AppExchange Apps 95% of the Fortune 100 uses AppExchange Apps
  26. The World’s #1 SaaS Marketplace Industries Industry Specific Apps Any

    User/Customer Horizontal Departmental and Whole Organization Apps Any User/Customer Enhance Salesforce Augmenting CRM with apps, templates, components, bots & data Existing Salesforce Users
  27. Growth Multipliers To Help You On Your Journey We Succeed

    When You Succeed Revenue Share Partnership Model Resources to help you build, sell, and grow faster Paid opportunities to help build & market Sponsorship - AMP - PDOs Investment Opportunities Multipliers created through trust and value creation Alliances - Distribution - Ventures Ecosystem Effect Knowledge - Tools - Community Program Resources Standard AppExchange Program benefits
  28. Building a Successful AppExchange Business 2 Get Salesforce Smart Use

    Trailhead, Events, the Partner Community and PDOs to know what’s possible, and what’s needed 4 Align with Industries & Clouds Enhance your positioning, go-to-market and roadmap effectiveness by focusing on key segments 3 Leverage the Platform Optimize use of platform capabilities to align with customers’ expectations of Trust, UX & Innovation 5 Define Your Partnership Business Strategy Develop partnership goals, marketing plan and distribution strategy 6 Plan for 3 Stages of Partnership Success Get to MVP quickly, evolve based on customer feedback, scale when ready 1 Design for your Users A great product is not the same as great product/market fit - understand the user context
  29. 3 Stages of Partnership Success Get into the ecosystem, find

    product market fit, and drive scale Minimum Viable Product Product- Market Fit Scale