【関モバ#12】Google Tag ManagerでモバイルアプリのABテストをする

Transcript

1. Google Tag Manager ͰABςετ͢Δ 2016/03/30 @ara_tack

2. @ara_tack

3. @ara_tack ϝΨωΛ͔͚͍ͯΔ එໟ͕ೱ͍ ࠷ۙɺࡒ෍Λམͱͨ͠ ࣾձਓ΋͏͙̎͢೥໨ Bܕ ژ౎ग़਎ ࣗసं޷͖ Android΍ͬͯΔ

4. ࿩͢͜ͱ • Google Tag Manager ͰίϯςφΛ࡞Δ • ίϯςφͰABςετ༻ͷม਺Λ࡞Δ • ΞϓϦͰABΛग़͠෼͚ͯΈΔ

5. ͨͱ͑͹ɺ͜ΜͳΞϓϦ

6. None

7. ʮͣΜʯʮͲ͜ʯ ↓ ʮζϯʯʮυίʯ ͷํ͕͍͍ͷͰ͸ʁ

8. None

9. ΞΧ΢ϯτͱίϯςφΛ࡞Δ

10. ABςετ༻ͷม਺Λ৽ن࡞੒

11. ม਺ʹύλʔϯΛઃఆ ͻΒ͕ͳ ΧλΧφ

12. ίϯςφΛެ։

13. όΠφϦϑΝΠϧΛอଘ

14. όΠφϦϑΝΠϧΛอଘ

15. GTM for Android ಋೖ ʙύʔϛογϣϯʙ <uses-permission android:name="android.permission.INTERNET" /> <uses-permission android:name="android.permission.ACCESS_NETWORK_STATE"

    /> ʙgradleͷઃఆʙ compile 'com.google.android.gms:play-services-analytics:8.4.0'

16. GTM for Android ॳظԽ TagManager tagManager = TagManager.getInstance(this); PendingResult<ContainerHolder> pending

    = tagManager.loadContainerPreferNonDefault( CONTAINER_ID, R.raw.gtm_default_container); pending.setResultCallback(new ResultCallback<ContainerHolder>() { @Override public void onResult(ContainerHolder containerHolder) { ContainerHolderSingleton.setContainerHolder(containerHolder); startMainActivity(); } }, 2, TimeUnit.SECONDS);

17. GTM for Android ஋ͷར༻ // ίϯςφΛऔಘ Container container = ContainerHolderSingleton.getContainerHolder().getContainer();

    // ʮͣΜʯʮͲ͜ʯorʮζϯʯʮυίʯ String zun = container.getString(“zun”); String doko = container.getString(“doko”); zunButton.setText(zun); dokoButton.setText(doko);

18. ݁Ռ

19. ݁Ռ

20. ΦɾϫɾϦʂ