Arabic SEO: How to engage 400+ million Arabic Speakers

Taleb talks about the importance of doing Arabic SEO to cater for 400 million Arabic speaking audiences worldwide. He deep dives into how Global, International, and Local businesses are doing Arabic SEO. What SEO mistakes they are committing, how the algorithm updates affected multilingual websites, and share some insights and stats about machine vs human website content translation.

Transcript

1. Arabic SEO: How to Engage 400 Million Arabic-speaking audiences Taleb Kabbara LEAPFROG MARKETING Speakerdeck.com/taleb @TalebKabbara
23. Director of Digital IBM Bryan Casey
29. Translate •Hire a Native Translator •Create original local content Localise •Localise search queries by market •Use the correct HREFLANG tags Optimise •Optimise content •Optimise local search queries
30. Speakerdeck.com/taleb @TalebKabbara