Monetzing Android Applications

We go through the types of Monetization models that one can use, then look at what is needed for a monetization model to work.
This presentation was given to Safaricom staff on 11th July 2019. I

Transcript

1. Monetizing Android Applications Frank Tamre @tamrefrank github.com/tamzi
2. Have you ever...
5. How to make money
6. 1. ADVERTISING (In-App Advertising)
7. Interstitial ads
8. Banner ads
9. Video ads Or Incentive Video Ads
10. Native ads
11. Text ads
12. What you need?
13. Huge User Base Loyal User Base Clever Ad monetisation techniques
14. 2. FREEMIUM
15. Basic Features provided for free. Pay for extra features.
16. 3. SUBSCRIPTION
17. Charging users amount from time to time eg weekly, monthly,annually etc
18. 3. IN APP PURCHASES
19. Sale of Virtual goods
20. 4. PAID DOWNLOADS
21. Pay to download
22. With Developer & Merchant account support, you can have paid apps on the playstore
23. Choosing the right monetization strategy
24. #1 Value of the product > the price
25. #2 Understand the market.
26. #3 Make something that users crave
27. #4 Reasonable Price Point
28. When to monetize?
29. After..
30. Give it for free then after ask them to pay..
31. WRONG
32. Before..
33. GOOD
34. Let users get used to paying from the start.
35. Use a pay for 2 months then get 3 free kind of system (for free trials)
36. Next Steps
37. Integrate Analytics & Review
38. Track your Key Performance Indicators(KPI’s) : • App usage • Time spent in app • What users do in the app • What areas they spend more time • Number of in app purchases • Number of subscriptions and sign ups
39. Monetization Models.
40. Thanks @tamrefrank