History of New Media

Transcript

1. History of New Media (Computers & Communication) History of Mass Communication
2. New Media   New media is made possible by the convergence or coming together of various media industries that previously maintained quite separate identities and relationships with citizens & consumers
3. Old Media vs New Media   New media differ from old media in that they are instantaneous and interactive, allowing users or consumers more control in shaping their messages
4. What is New Media   Television   Radio   Newspapers   Blogs*   Podcasts   YouTube*   Social Media   Twitter   Facebook   Google+   YouTube*   Blogs* Old/Traditional Media New Media
5. Eg. of New Media   MSNBC joint venture of Bill Gates’ Microsoft & NBC News.   24 hour cable TV network & cyberspace news and information service that are linked to each other
6. Information Superhighway   Infrastructure that potentially allows people everywhere to communicate with each other.   Two delivery systems:   Cyberspace & various digital services   Cable TV which allows multiple channels of information for viewers
7. Internet Martin Irvine (Georgetown University)   Global network of computer networks that is 1.  A worldwide computer system using a common means of linking hardware and transmitting digital information 2.  A community of people using common communication technology 3.  A globally distributed system of information
8. Internet U.S Department of Defense (1960s)   Originally organised by the U.S Department of Defense, the Internet was at first mostly used by Scientists & university professors   Until 1990s, few ordinary people had ever heard of the Internet or the World Wide Web   By 1996, demand for Internet exploded
9. Internet & World Wide Web   Internet: Worldwide computer system   WWW: System of delivering hypertext and multimedia files on the Internet
10. LinkedIn Reid Hoffman et al. Founded (2002) Launched (2003)
11.   100 million+ members | Manage your professional identity. Build and engage with your professional network.
12. LinkedIn Sample
13. Facebook Mark Zuckerberg (2004)
14.   Online publishing technology   Provides user generated information   Accessible & user friendly   Interactive conversation   Connect and share with people with similar interest   Of 286, 705 Barbadians, 188,000 have internet access & 114, 240 are facebook subscribers (65% penetration)
15. Facebook Sample
16. Twitter Jack Dorsey (2006)
17.   Tweet what’s happening now   Instantly connect to what's most important to you.   Follow your friends, experts, favorite celebrities, and breaking news.
18. Twitter
19. Google + Google Inc. (2011)
20.   Google+ aims to make sharing on the web more like sharing in real life.   "Circles" enables users to organize contacts into groups for sharing   "Hangouts" are places used to facilitate group video chat (with a maximum of 10 people participating in a single Hangout at any point in time).
21. Google+ Sample
22. Pinterest Ben Silbermann, Paul Sciarra & Evan Sharp (2010)
23. Pinterest   Online pin-board style sharing website   Organise and share images/videos of interest   Create and share theme based collections (events, interest, hobbies)   Users can re-pin things of interest   Allows sharing via facebook and twitter
24. Pinterest Sample
25. Instagram Michel Krieger & Kevin Systrom
26. Instagram   Photo sharing program   Allows modification of photos (colour, texture, Polaroid effect)
27. Blogs Blogging (Early 1990s)   Published journal   Displayed in reverse chronological order with most recent posts first   Sometimes interactive allowing visitors to share comments   Combines text, images, links to other blogs, web pages etc.
28. Blog Sample