Upgrade to Pro — share decks privately, control downloads, hide ads and more …

So You Built a Website and No One Came: Social ...

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Tara Wilkinson-McClean Tara Wilkinson-McClean
April 13, 2013
Business
0
81

So You Built a Website and No One Came: Social Media and the Art of Marketing

4 E’s of Marketing
Online Branding
Social Media 101
Building Communities
Integrating Web & Social

Avatar for Tara Wilkinson-McClean

Tara Wilkinson-McClean

April 13, 2013
Tweet

More Decks by Tara Wilkinson-McClean

See All by Tara Wilkinson-McClean
History of Oral & Written Communication
Avatar for Tara Wilkinson-McClean tarawmcclean
0
380
History of Radio
Avatar for Tara Wilkinson-McClean tarawmcclean
0
66
History of Film
Avatar for Tara Wilkinson-McClean tarawmcclean
0
61
History of Television
Avatar for Tara Wilkinson-McClean tarawmcclean
0
67
History of New Media
Avatar for Tara Wilkinson-McClean tarawmcclean
0
52
Marketing & Brand Development
Avatar for Tara Wilkinson-McClean tarawmcclean
0
180

Other Decks in Business

See All in Business
株式会社High Link_会社紹介資料
Avatar for 株式会社High Link highlink_hr
2
81k
習慣化するための技術 / Techniques for Habit Formation
Avatar for Ryusei Ohkura 3l4l5
1
290
ARI会社説明
Avatar for ARI arisaiyou
1
22k
それでも、変えていくーエンタープライズでビジネスと_開発をつなぐアジャイル奮闘記などから学んだAgile Leadership
Avatar for J.K junki
1
180
akippa株式会社｜Company Deck
Avatar for akippa akippa
0
740
CompanyDeck_v6.5.pdf
Avatar for xID Inc xid
3
25k
イークラウド会社紹介　~挑戦で、つながる社会へ~
Avatar for Ecrowd ecrowd
1
4.8k
未完成を最強の「通貨」に変える - civicship
Avatar for Hopin hopin
0
200
会社説明資料
Avatar for xingHR xinghr
0
230
【SRE Kaigi 2026】認知負荷を最小化するオブザーバビリティとSLOの導入 ―4名SREが200名のコードエンジニアを支援
Avatar for HIGUCHI.Takashi higuchi_takashi
2
1.4k
Morght 会社紹介資料_LAST UPDATED 2026.1
Avatar for Morght Co., Ltd. morght
1
7.9k
会社紹介資料 / ProfileBook
Avatar for 株式会社ジーピーオンライン gpol
5
56k

Featured

See All Featured
VelocityConf: Rendering Performance Case Studies
Avatar for Addy Osmani addyosmani
333
24k
Prompt Engineering for Job Search
Avatar for Mfonobong Umondia mfonobong
0
160
Understanding Cognitive Biases in Performance Measurement
Avatar for Philip Tellis bluesmoon
32
2.8k
The Mindset for Success: Future Career Progression
Avatar for Greg Gifford greggifford
PRO
0
240
AI: The stuff that nobody shows you
Avatar for John Nunemaker jnunemaker
PRO
2
280
Deep Space Network (abreviated)
Avatar for Tony Rice tonyrice
0
67
AI Search: Implications for SEO and How to Move Forward - #ShenzhenSEOConference
Avatar for Aleyda Solis aleyda
1
1.1k
Why Your Marketing Sucks and What You Can Do About It - Sophie Logan
Avatar for Sophie Logan marketingsoph
0
77
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
Avatar for Stéphanie Walter stephaniewalter
287
14k
Ruling the World: When Life Gets Gamed
Avatar for Sebastian Deterding codingconduct
0
150
The Psychology of Web Performance [Beyond Tellerrand 2023]
Avatar for Tammy Everts tammyeverts
49
3.3k
We Are The Robots
Avatar for Honza Javorek honzajavorek
0
170

Transcript

  1. So
You
Built
A
Website
and
No‐one
 Came:
Social
Media
and
the
Art
of
 Marke=ng



  2. Tara
Wilkinson‐McClean
 PR
Genie
@
TWC
 www.twcglobal.net
 @twcglobal


  3. None

  4. 5
Key
Ideas
 1.  4
E’s
of
MarkeDng
 2.  Online
Branding
 3.  Social
Media
101
 4.  Building
CommuniDes
 5. 

    IntegraDng
Web
&
Social

  5. None

  6. 4D
Brand
Experience


  7. Branding
in
an
Online
World


  8. None
  9. None
  10. None
  11. None
  12. None
  13. None

  14. Social
Media
101


  15. Facebook


  16. TwiRer


  17. None

  18. Pinterest


  19. Blog


  20. •  "Circles"
enables
users
to
 organize
contacts
into
groups
 for
sharing
 •  "Hangouts"
are
places
used
to
 facilitate
group
video
chat


  21. •  Manage
your
professional
 idenDty.

 •  Build
and
engage
with
your
 professional
network.


  22. Instagram


  23. None

  24. Building
CommuniDes


  25. IntegraDng
Web
&
Social


  26. None
  27. None

  28. Thank
You!
 Tara
Wilkinson‐McClean
 PR
Genie
@
TWC
 www.twcglobal.net
 @twcglobal