So You Built a Website and No One Came: Social Media and the Art of Marketing

4 E’s of Marketing
Online Branding
Social Media 101
Building Communities
Integrating Web & Social

Transcript

1. So
You
Built
A
Website
and
No‐one
 Came:
Social
Media
and
the
Art
of
 Marke=ng


2. Tara
Wilkinson‐McClean
 PR
Genie
@
TWC
 www.twcglobal.net
 @twcglobal

4. 5
Key
Ideas
 1.  4
E’s
of
MarkeDng
 2.  Online
Branding
 3.  Social
Media
101
 4.  Building
CommuniDes
 5.  IntegraDng
Web
&
Social

6. 4D
Brand
Experience

7. Branding
in
an
Online
World

14. Social
Media
101

15. Facebook

16. TwiRer

18. Pinterest

19. Blog

20. •  "Circles"
enables
users
to
 organize
contacts
into
groups
 for
sharing
 •  "Hangouts"
are
places
used
to
 facilitate
group
video
chat

21. •  Manage
your
professional
 idenDty.

 •  Build
and
engage
with
your
 professional
network.

22. Instagram

24. Building
CommuniDes

25. IntegraDng
Web
&
Social

28. Thank
You!
 Tara
Wilkinson‐McClean
 PR
Genie
@
TWC
 www.twcglobal.net
 @twcglobal