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So You Built a Website and No One Came: Social Media and the Art of Marketing

Tara Wilkinson-McClean
April 13, 2013
Business
0
76

So You Built a Website and No One Came: Social Media and the Art of Marketing

4 E’s of Marketing
Online Branding
Social Media 101
Building Communities
Integrating Web & Social

Tara Wilkinson-McClean

April 13, 2013
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Transcript

  1. So
You
Built
A
Website
and
No‐one
 Came:
Social
Media
and
the
Art
of
 Marke=ng



  2. Tara
Wilkinson‐McClean
 PR
Genie
@
TWC
 www.twcglobal.net
 @twcglobal


  3. None

  4. 5
Key
Ideas
 1.  4
E’s
of
MarkeDng
 2.  Online
Branding
 3.  Social
Media
101
 4.  Building
CommuniDes
 5. 

    IntegraDng
Web
&
Social

  5. None

  6. 4D
Brand
Experience


  7. Branding
in
an
Online
World


  8. None
  9. None
  10. None
  11. None
  12. None
  13. None

  14. Social
Media
101


  15. Facebook


  16. TwiRer


  17. None

  18. Pinterest


  19. Blog


  20. •  "Circles"
enables
users
to
 organize
contacts
into
groups
 for
sharing
 •  "Hangouts"
are
places
used
to
 facilitate
group
video
chat


  21. •  Manage
your
professional
 idenDty.

 •  Build
and
engage
with
your
 professional
network.


  22. Instagram


  23. None

  24. Building
CommuniDes


  25. IntegraDng
Web
&
Social


  26. None
  27. None

  28. Thank
You!
 Tara
Wilkinson‐McClean
 PR
Genie
@
TWC
 www.twcglobal.net
 @twcglobal