The reader
How much do we know about our audience?
The average American
Weighs 175 pounds
Roughly 5 ft 6.5 inches tall
Eats 48 pints of ice cream yearly
Eats 105.3 lbs red meat and 105.6 lbs poultry yearly
Eats at least two snacks a day
Uses the restroom six times a day
One of every eight had pizza today
Uses the restroom six times a day
One of every three will spend $727 this year
on their dog; $670 on their cat.
One in four haven’t read a book in over a year
Two of every three own a smartphone
One in four will read a newspaper today
Every other person has a Facebook account
Owns an average of four digital devices
Spends an average of 60+ hours weekly
consuming content across platforms