13 Ways to Build Better Pages, Part 12

Transcript

4. Do you have to use a hammer when you build a deck?
5. Do you have to use a hammer when you build a deck? Headlines inform and guide our readers.
6. Do you have to use a hammer when you build a deck? Headlines inform and guide our readers. And at times, when in someone else’s publication, they can be quite humorous...
7. Do you have to use a hammer when you build a deck? “Homicide victims rarely talk to police” ~ Express-Times
8. Do you have to use a hammer when you build a deck? “Homicide victims rarely talk to police” ~ Express-Times “Breathing oxygen linked to staying alive” ~ Mason County News
9. Do you have to use a hammer when you build a deck? “Homicide victims rarely talk to police” ~ Express-Times “Breathing oxygen linked to staying alive” ~ Mason County News “Statistics show that teen pregnancy drops off significantly after age 25.” ~ Colorado Springs Gazette
10. Do you have to use a hammer when you build a deck? “Homicide victims rarely talk to police” ~ Express-Times “Breathing oxygen linked to staying alive” ~ Mason County News “Statistics show that teen pregnancy drops off significantly after age 25.” ~ Colorado Springs Gazette “Underwear bandit caught, admits brief crime spree” ~ Express-Times
11. Do you have to use a hammer when you build a deck? Headlines inform and guide our readers. Regardless of content, headline placement and structure is instrumental in creating an effective and aesthetically pleasing page design.
12. Do you have to use a hammer when you build a deck? Headline structure Streamer, strip or banner headline Runs across the top of the story to at least half-way across the last column.
13. Do you have to use a hammer when you build a deck? Headline structure Streamer, strip or banner headline Runs across the top of the story to at least half-way across the last column. This is an example of a banner headline
14. Do you have to use a hammer when you build a deck? Headline structure Kicker Runs to the upper left or centered above the headline as a one or two-word topic label.
15. Do you have to use a hammer when you build a deck? Headline structure Kicker Runs to the upper left or center above the headline as a one or two-word topic label. KICKER SAMPLE It helps readers who scan and headline writers
16. Do you have to use a hammer when you build a deck? Headline structure Hammer A big bold phrase, usually centered, to catch your eye with a lengthier deck below.
17. Do you have to use a hammer when you build a deck? Headline structure Hammer A big bold phrase, usually centered, to catch your eye with a lengthier deck below. HAMMER EXAMPLE The deck below give more detail and is roughly 50-60% the size
18. Do you have to use a hammer when you build a deck? Headline structure Decks?
19. Do you have to use a hammer when you build a deck? Headline structure Slammer A two-part headline uses a bold face word or phrase leading into the rest of the headline.
20. Do you have to use a hammer when you build a deck? Headline structure Slammer A two-part headline uses a bold face word or phrase leading into the rest of the headline. Bold words here: A trailer headline here
21. Do you have to use a hammer when you build a deck? Headline structure Tripod A bold word or phrase, often all caps, and two decks squaring off alongside. Limited use, works best for features.
22. Do you have to use a hammer when you build a deck? Headline structure Tripod A bold word or phrase, often all caps, and two decks squaring off alongside. Limited use, works best for features. BOLD WORDS: These are two lines of smaller headlines that read out of the two bold words to the left
23. Do you have to use a hammer when you build a deck? Headline structure Read-in Multiple lines of text, positioned directly above a headline, that when read... lead directly into the headline below.
24. Do you have to use a hammer when you build a deck? Headline structure Read-in Multiple lines of text, positioned directly above a headline, that when read... lead directly into the headline below. The longer main headline here This is a read-in headline treatment. There are times this could be a quote but most of the time it is just a well-written paragraph that takes you into...
25. Do you have to use a hammer when you build a deck? Headline structure Raw wrap This treatment drops a smaller headline into the text. Decks and summaries are sometimes displayed this way.
26. Do you have to use a hammer when you build a deck? Headline structure Raw wrap This treatment drops a smaller headline into the first column of text. Decks and summaries can also be displayed this way. The newspaper style will direct the headline alignment here
27. Do you have to use a hammer when you build a deck? Headline structure Sinker This treatment drops a headline into other columns of text. Decks and summaries can also be displayed this way.
28. Do you have to use a hammer when you build a deck? Headline structure Sinker This treatment drops a headline into other columns of text. Decks and summaries can also be displayed this way. This is a way to display additional headline information in the module and keep text
29. Do you have to use a hammer when you build a deck? Headline structure Sidesaddle The headline sits beside the story. It’s best for squeezing a story into a shallow horizontal space.
30. Do you have to use a hammer when you build a deck? Headline structure Sidesaddle The headline sits beside the story. It’s best for squeezing a story into a shallow horizontal space. Your newspaper style will direct what the headline alignment should be
31. Do you have to use a hammer when you build a deck? Headline structure
32. Do you have to use a hammer when you build a deck? Headline structure
33. XI Use all the headline tools that are available to you
34. Questions?