13 Ways to Build Better Pages, Part 12

Transcript

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4. Do you have to use a hammer
   when you build a deck?
   

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5. Do you have to use a hammer
   when you build a deck?
   Headlines inform and guide our readers.
   

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6. Do you have to use a hammer
   when you build a deck?
   Headlines inform and guide our readers.
   And at times, when in someone else’s publication,
   they can be quite humorous...
   

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7. Do you have to use a hammer
   when you build a deck?
   “Homicide victims rarely talk to police”
   ~ Express-Times
   

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8. Do you have to use a hammer
   when you build a deck?
   “Homicide victims rarely talk to police”
   ~ Express-Times
   “Breathing oxygen linked to staying alive”
   ~ Mason County News
   

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9. Do you have to use a hammer
   when you build a deck?
   “Homicide victims rarely talk to police”
   ~ Express-Times
   “Breathing oxygen linked to staying alive”
   ~ Mason County News
   “Statistics show that teen pregnancy
   drops off significantly after age 25.”
   ~ Colorado Springs Gazette
   

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10. Do you have to use a hammer
    when you build a deck?
    “Homicide victims rarely talk to police”
    ~ Express-Times
    “Breathing oxygen linked to staying alive”
    ~ Mason County News
    “Statistics show that teen pregnancy
    drops off significantly after age 25.”
    ~ Colorado Springs Gazette
    “Underwear bandit caught,
    admits brief crime spree”
    ~ Express-Times
    

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11. Do you have to use a hammer
    when you build a deck?
    Headlines inform and guide our readers.
    Regardless of content, headline placement and
    structure is instrumental in creating an effective
    and aesthetically pleasing page design.
    

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12. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Streamer, strip or banner headline
    Runs across the top of the story to at least
    half-way across the last column.
    

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13. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Streamer, strip or banner headline
    Runs across the top of the story to at least
    half-way across the last column.
    This is an example of a banner headline
    

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14. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Kicker
    Runs to the upper left or centered above the headline
    as a one or two-word topic label.
    

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15. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Kicker
    Runs to the upper left or center above the headline
    as a one or two-word topic label.
    KICKER SAMPLE
    It helps readers who scan and headline writers
    

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16. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Hammer
    A big bold phrase, usually centered, to catch your eye
    with a lengthier deck below.
    

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17. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Hammer
    A big bold phrase, usually centered, to catch your eye
    with a lengthier deck below.
    HAMMER EXAMPLE
    The deck below give more detail and is roughly 50-60% the size
    

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18. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Decks?
    

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19. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Slammer
    A two-part headline uses a bold face word or phrase leading
    into the rest of the headline.
    

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20. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Slammer
    A two-part headline uses a bold face word or phrase leading
    into the rest of the headline.
    Bold words here: A trailer headline here
    

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21. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Tripod
    A bold word or phrase, often all caps, and two decks
    squaring off alongside. Limited use, works best for features.
    

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22. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Tripod
    A bold word or phrase, often all caps, and two decks
    squaring off alongside. Limited use, works best for features.
    BOLD WORDS: These are two lines of smaller headlines that
    read out of the two bold words to the left
    

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23. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Read-in
    Multiple lines of text, positioned directly above a headline,
    that when read... lead directly into the headline below.
    

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24. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Read-in
    Multiple lines of text, positioned directly above a headline,
    that when read... lead directly into the headline below.
    The longer main headline here
    This is a read-in headline treatment. There are times this
    could be a quote but most of the time it is just a
    well-written paragraph that takes you into...
    

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25. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Raw wrap
    This treatment drops a smaller headline into the text.
    Decks and summaries are sometimes displayed this way.
    

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26. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Raw wrap
    This treatment drops a smaller headline into the first column of text.
    Decks and summaries can also be displayed this way.
    The newspaper
    style will direct
    the headline
    alignment here
    

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27. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Sinker
    This treatment drops a headline into other columns of text.
    Decks and summaries can also be displayed this way.
    

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28. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Sinker
    This treatment drops a headline into other columns of text.
    Decks and summaries can also be displayed this way.
    This is a way to display additional headline
    information in the module and keep text
    

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29. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Sidesaddle
    The headline sits beside the story. It’s best for squeezing
    a story into a shallow horizontal space.
    

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30. Do you have to use a hammer
    when you build a deck?
    Headline structure
    Sidesaddle
    The headline sits beside the story. It’s best for squeezing
    a story into a shallow horizontal space.
    Your newspaper
    style will direct
    what the headline
    alignment should be
    

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31. Do you have to use a hammer
    when you build a deck?
    Headline structure
    

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32. Do you have to use a hammer
    when you build a deck?
    Headline structure
    

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33. XI
    Use all the headline tools
    that are available to you
    

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34. Questions?
    

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