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Election coverage: Introducing the Candidates

Election coverage: Introducing the Candidates

Transcript

  1. Election Central 2016
    Introducing and Covering
    the Candidates
    Jim Pumarlo

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  2. Element: Introducing candidates
    The YOYO factor
     Rookie reporter
     Alone in newsroom
     First impressions
    to electorate mean
    everything
     Clearinghouse
    of information

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  3. Our agenda
     Introducing the candidates
     Interviewing the candidates
     The questions
     Continuing coverage
     Identify, evaluate elements
     Explain your coverage

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  4. Put yourselves in their shoes
     Applying for a job
     The electorate is your
    audience
     Newspapers in best
    position to present
    information in clear,
    meaningful manner

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  5. Prepare a checklist
     Know the issues
     Prepare the questions
     Assign reporters to races
     Decide on format
     Prep advertising department
     Scrutinize press releases

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  6. The questions
     Be ready for scripted answers to usual
    questions
     Brainstorm unorthodox questions
     Why are you running?
     Anything you’d like to add?

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  7. Continuing coverage
     Candidate profiles
     Candidate Q&As
     Press releases
     Candidate forums
     Position papers
     Photo requests
     Use the Web

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  8. Explain: Setting ground rules
    ‘Our goal is to keep readers abreast of as many
    campaigns as possible through Associated
    Press and staff reports. The greatest attention
    will naturally be given to local candidates and
    local races.’

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  9. Community Newsroom Success Strategies
    “Bad News and Good Judgment:
    A Guide to Reporting on Sensitive Issues in a Small-
    Town Newspaper"
    "Votes and Quotes:
    A Guide to Outstanding Election Campaign Coverage"
    "Journalism Primer:
    A Guide to Community News Coverage for Beginning
    and Veteran Journalists in the Age of New Media"
    Jim Pumarlo
    Newspaper Consultant
    Red Wing MN
    (651) 380-4295
    [email protected]
    www.pumarlo.com

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