Being Customer-Centric for Succesful Mobile Testing

Mobile testing success depends on the product manager, test engineer and application development team, all working smoothly

To fully increase the usability of your application; you need to be fully aware of the mobile behavior of your target group

If you can’t make this behavior pattern a part of your test; it will not be used by anyone even if you create the world’s best application regarding functionality

Transcript

1. Being Customer-Centric for Succesful Mobile Testing Presentation by Tunç Kavaklıoğlu
2. 90% The rate of abandonment is found to be 90% if the opening time of a mobile application exceeds 2 seconds. 60% The rate of deletion of the application If this application – even if it is Facebook – is pushing us and the waiting period exceeds our limits of tolerance, we leave it instantly
3. Assuring Continued Use • The user is looking for speed and agility and doesn’t want to wait at all in the mobile environment. • “Splash screens should be no more than 3 seconds; you’ll lose if they are longer.” • Simplicity is the key since mobile environments do not like complex applications.
4. Mobile Testing Success Source: Tricentis • Mobile testing success depends on the product manager, test engineer and application development team, all working smoothly • To fully increase the usability of your application; you need to be fully aware of the mobile behavior of your target group • If you can’t make this behavior pattern a part of your test; it will not be used by anyone even if you create the world’s best application regarding functionality 0 10 20 30 40 50 60 70 80 Jan Feb Mar April May Juna July Aug Sept Oct Nov Dec Sofware Bug Usability Glitch Security Vulnerability
5. Being Customer-Centric User usage patterns are produced in specific test laboratories on a specific audience, however deviations might occur. To provide a stable user experience, you need to do trial and error at certain points and set appropriate targets by following the guidance of the correct reports.
6. Customer Oriented Production You are obliged to follow your customers for a successful mobile test, listen to them to learn deeply about their behaviors and find the right solution for them. Always focus on producing in the direction your users lead you, rather than a job-oriented production.
7. What Makes Testinium Unique? Test Execution Planning Management Reporting
8. References
9. Contact Us www.testinium.com info@testinium.com +90 (216) 504 56 55 Akasya Acıbadem Ofis Kuleleri A-3 Blok Kat:12 No:21 Acıbadem İstanbul 4th Floor 86-90 Paul Street London EC2A 4NE