GO_Medium-term management plan

Transcript

1. Medium-term management pla
   n
   
   2021-
   

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2. The Breakthrough Company GO
   2
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3. The Breakthrough Company GO
   2021-2025
   ࣄۀܭը
   The Breakthrough Company GO
   3
   

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4. The Breakthrough Company GO
   is
   4
   Who we are
   The Breakthrough Company
   

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5. The Breakthrough Company GO
   40
   
   
   
   
   
   5
   25 120
   Who we are
   2020
   

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6. The Breakthrough Company GO
   6
   The Breakthrough Company GO
   2025 100
   Who we are
   

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7. The Breakthrough Company GO
   7
   The Breakthrough Company GO
   貢
   
   
   
   
   
   
   
   
   
   
   VC/ /
   Who we are
   

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8. 8
   
   
   
   
   
   
   Who we are
   

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9. The Breakthrough Company GO
   9
   GO /GO inc.
   
   
   2017 1 5
   
   
   /
   
   
   3-17-10
   
   
   ROPPONGI DUPREX TOWER
   2
   F
   
   
   40
   
   
   /PR/
   
   
   /
   

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10. The Breakthrough Company GO
    VC
    10
    / /
    
    
    
    
    2020 3
    Who we are
    

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11. The Breakthrough Company GO
    0
    7.5
    15
    22.5
    30
    2017 2018 2019 2020 2021(ݟࠐΈ)
    11
    Who we are
    
    
    150%
    5
    8
    12
    20
    25
    2020 30 20
    

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12. The Breakthrough Company GO
    12
    Who we are
    

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13. The Breakthrough Company GO
    CAMPFIRE
    13
    /
    
    
    Who we are
    

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14. The Breakthrough Company GO
    貢 THE CREATIVE FUND
    
    
    GO
    Who we are
    

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15. The Breakthrough Company GO
    )
    
    
    CLIO
    
    
    Spikes ASIA MUSIC ENTERTAINMENT
    
    
    ACC PR
    
    
    ACC
    
    
    ACC
    
    
    ACC PR
    
    
    ACC
    
    
    
    
    
    
    
    
    
    15
    Who we are
    

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16. The Breakthrough Company GO
    16
    Who we are
    
    
    
    
    
    
    
    TV
    
    
    Mr. (CX
    
    
    (NTV)
    
    
    NHK
    
    
    WEB
    
    
    News Picks
    
    
    HUFFPOST
    
    
    BuzFeed
    
    
    
    Forbes
    
    
    WEB
    
    
    R
    2 5
    10
    
    
    

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17. The Breakthrough Company GO
    CD
    BP
    17
    
    
    
    
    type.jp
    
    
    
    advanced
    
    
    MEET YOUR ART/
    
    
    Publingual
    
    
    
    Twitter
    
    
    87,000
    Who we are
    (CD (Head of Art
    

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18. Mission of
    18
    

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19. The Breakthrough Company GO
    19
    Moment
    ⾒
    
    
    Mission
    21
    40
    55
    70
    85
    100
    10000
    10750
    11500
    12250
    13000
    1980 2000 2020 2040
    
    
    - -
    
    
    0
    50
    100
    150
    200
    250
    300
    350
    0
    20
    40
    60
    80
    100
    120
    140
    1980 1990 1995 2000 2005
    GDP
    GDP
    McKinsey&Company
    

    https://www.google.com/search?q=GAFA+dominant&tbm=isch&ved=
    4
    

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20. The Breakthrough Company GO
    20
    Moment
    Mission
    TOP
    5
    2011
    2001 2018
    1
    
    2
    
    3
    
    4
    
    5
    
    Goodpatch
    
    
    2
    
    
    

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21. The Breakthrough Company GO
    
    
    21
    

    GO ⾒
    Mission
    

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22. The Breakthrough Company GO
    
    
    22
    
    
    Apple
    
    
    
    
    UNIQLO
    Mission
    

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23. 23
    
    
    
    
    2000
    
    
    MISSION: GO
    Mission
    

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24. The Breakthrough Company GO
    2019 30 ICT
    
    
    https://www.soumu.go.jp/johotsusintokei/whitepaper/ja/r
    0
    1
    /html/nd
    2 311 20
    .html 24
    GO ⾒
    
    
    Mission
    4
    4
    =
    
    
    980
    
    
    1% ⾒
    
    
    
    982
    
    
    
    982
    
    
    
    
    980
    
    
    1%
    

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25. The Breakthrough Company GO
    25
    STRATEGY
    
    
    

    to C to B
    JINS
    

    
    
    CAMPFIRE
    
    
    AD FOR ALL
    
    
    
    Mission
    

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26. The Breakthrough Company GO
    26
    STRENGTH
    
    
    ⾒
    Business Value
    Social Impact
    Brand Socialize
    Brand Action
    CD BP
    
    
    
    
    CD Creative Director
    
    
    BP Business Producer
    
    
    
    
    /
    Mission
    

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27. The Breakthrough Company GO
    MIND
    27
    
    
    
    
    
    
    誇
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    Mission
    

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28. The Breakthrough Company GO
    28
    Mission
    
    
    
    
    Strength
    Business Value
    Social Impact
    Brand Socialize
    Brand Action
    1
    .
    
    
    2
    .
    
    
    3
    .
    
    
    4
    .
    
    
    5
    .
    Mind
    GO
    Strategy
    
    
    
    
    
    Mission
    

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29. Future of
    29
    

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30. The Breakthrough Company GO
    GO
    Future
    30
    2021
    25
    2025
    100
    2030
    500
    
    
    
    
    
    2025
    
    
    
    
    
    
    
    
    
    
    
    
    
    VC
    
    
    
    
    
    
    
    
    GO
    
    
    CMO
    
    
    GO
    

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31. The Breakthrough Company GO
    31
    GO to
    2025
    10 30
    
    
    M&A
    
    
    2025 100
    CREATIV
    E
    
    PARTNER MEDIA DIGITAL INDEX FUND ACADEMY
    
    
    M A
    Future
    

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32. 32
    Business of
    

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33. The Breakthrough Company GO
    33
    2
    0
    
    21
    1
    3
    5
    GO to 2
    4
    6
    VC
    Business
    

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34. The Breakthrough Company GO
    34
    1
    
    
    
    
    
    
    Business
    

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35. The Breakthrough Company GO
    2019 30 ICT
    
    
    https://www.soumu.go.jp/johotsusintokei/whitepaper/ja/r
    0
    1
    /html/nd
    2 311 20
    .html 35
    / /PR
    
    
    
    
    2020 4
    Other
    8%
    General
    8%
    R&D
    14%
    Raw Materials
    39%
    
    
    1~2
    

    

    
    
    
    賛
    
    
    
    
    /
    
    
    GO
    Business
    Marketing&Sale
    s
    
    32%
    Other
    8%
    General
    8%
    R&D
    14%
    Marketing&Sales
    32%
    Raw Materials
    39%
    

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36. The Breakthrough Company GO
    36
    
    
    / /
    
    
    3~6
    Business
    

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37. The Breakthrough Company GO
    37
    CD BP
    
    
    Creativ
    e
    
    Director
    Busines
    s
    
    Producer
    
    
    
    
    
    
    
    
    Business
    CD BP GO
    

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38. The Breakthrough Company GO
    38
    Business
    Philosoph
    y
    
    &Vision
    Creative Action
    PR
    Researc
    h
    
    ˍMaintenance
    
    
    /
    
    
    
    
    
    
    /
    
    
    
    /CI/VI
    
    
    
    / /
    
    
    CM/ /WEB
    
    
    
    
    /
    
    
    
    
    / /WEB
    /SNS /
    PR
    
    
    / note/
    /TVCM
    
    
    
    
    
    
    
    
    
    
    LTV
    
    
    Breakthrough Step
    

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39. The Breakthrough Company GO
    39
    / /PR /
    
    
    /
    CD BP Value First Socialize
    
    
    
    
    
    
    Business
    

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40. The Breakthrough Company GO
    40
    
    
    /
    /PDCA /
    FUND
    GO
    
    
    GO
    VC
    GO
    
    
    GO
    ⾒
    
    
    
    
    THE CREATIVE FUND
    GO INDEX
    GO MEDIA
    The Creative Academy
    Business
    

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41. The Breakthrough Company GO
    The Breakthrough Company GO
    

    
    
    PR/CreativeDirector TBWA
    HAKUHODO 2017
    

    The Breakthrough
    Company GO
    41
    Business
    2006 2018 GO
    
    
    NTTdocomo
    2 5 

    

    Business Producer:
    Creative Director:
    

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42. The Breakthrough Company GO
    42
    2
    
    
    /PR/
    
    
    VC
    THE CREATIVE
    
    
    FUND
    Business
    

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43. The Breakthrough Company GO
    43
    貢
    Business
    

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44. The Breakthrough Company GO
    
    
    
    ⾒
    44
    THE CREATIVE FUND
    /PR
    
    
    GO /
    
    
    GO /
    
    
    
    PR
    Business
    
    
    TVCM
    

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45. The Breakthrough Company GO
    2010 2012 2015
    (LBO)
    2016
    45
    Business
    FUND
    

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46. The Breakthrough Company GO
    46
    3
    
    
    
    THE CREATIVE
    
    
    ACADEMY
    Business
    

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47. 47
    
    
    ⾒
    1000
    Business
    

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48. The Breakthrough Company GO
    48
    Business
    2006 WEB賛
    2012
    PM
    2021 TCA GO
    TCA
    

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49. The Breakthrough Company GO
    49
    4
    
    
    
    GO INDEX
    Business
    

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50. The Breakthrough Company GO
    50
    
    
    
    
    ⾒
    
    
    Whole Data
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    The Whole Data Company
    
    
    GO INDEX
    Business
    

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51. The Breakthrough Company GO
    51
    GO INDEX
    Business
    
    
    
    
    
    SaaS
    
    
    etc
    

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52. The Breakthrough Company GO
    52
    5
    

    GO MEDIA
    TV
    Business
    

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53. The Breakthrough Company GO
    53
    Business
    
    
    
    
    
    
    
    賛
    
    
    GO
    
    
    
    
    稿 3 ×
    
    
    
    
    
    100
    
    
    5% 40%
    GO
    
    

    
    
    6 15 9
    
    
    5 4
    
    

    

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54. The Breakthrough Company GO
    54
    Business
    2018 10 GO
    Septeni
    2016
    

    Septeni
    MEDIA BUYING
    

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55. The Breakthrough Company GO
    Structure of
    55
    System
    

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56. The Breakthrough Company GO
    56
    Structure
    GO
    
    
    
    Chief Value Officer Chief Management Officer
    

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57. The Breakthrough Company GO
    57
    Structure
    CMO
    
    
    CVO
    
    
    PR GO
    Public Relations
    /
    Creative Business Producer NEW BIZ
    1
    NEW BIZ
    2
    NEW BIZ
    3
    NEW BIZ
    4
    CVO
    
    
    CMO
    
    
    THE CREATIVE FUND THE CREATIVE ACADEMY
    GO INDEX GO MEDIA
    Ground Control
    ʢChief Value Officerʣ ʢChief Management Officerʣ
    /
    

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58. The Breakthrough Company GO
    

    58
    GO to the NEXT
    

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59. The Breakthrough Company GO
    59
    GO to the NEXT
    

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60. The Breakthrough Company GO
    60
    2025
    GO!! for
    

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